Trial - Barriers and Inducements - Essay Example

The cost will be considered marketing expenses owing to the high benefits that will be generated in terms of market exposure from the trial. The Hot cider beverage offered by the business meets high compatibility and relative advantage factors of trail barriers allowing the business to offer sampling and product testing within the first two days.

Inducements to trial
To induce a trial, free samples will be available for the consumers resulting in no economic and experience cost to the customers allowing them to participate in the trial. Skimming will be used to ensure a high market share is gained early during the launch stage, and meet the market needs of the product but within the means to ensure the business is not priced out of the market. This will be compensated through the provision of excellent customer service, quality goods, and the best customer experience t the stall.

Repeat Purchase
Different measures will be used to stimulate repeat purchases in the market including ensuring adequate supply at all times to meet anticipated repeat clients to avoid disappointing them. Offering quality customer service and being responsive to the needs of the customers coupled with quality products will be the other measures that will be harnessed to ensure access to repeat customers. The other measure through which the business will ensure repeat customers is offering long discounts to allow the consumers to have access to the products at slightly lower prices. Read More