Cultural, Art, and Heritage Marketing Plan - Essay Example

According to Hello BC (2014), the city of Penticton is rich with cultural heritage and arts which over recent years have been neglected as a result of the proliferation of modern technology and globalization. The promotional plan hence provides a framework for the assessment of the current situation of the culture, art, and heritage in the city in relation to the economic boom in the city.

Indeed, like every major city, Penticton has been characterized by unprecedented changes in terms of economic, political, social, and environmental domains. It is hence prudent that relevant authorities, stakeholders, and city dwellers undertake activities aimed at preserving, restoring, and promoting the cultural heritage of the city beyond its local environs. As Canadas most entrepreneurial city, Penticton city was profoundly known for its historical heritage dating back to 7000 years ago (Penticton 2014a).

Penticton town was formed in 1906 when the Southern Okanagan Land Company established an irrigation scheme. The town gained its city status in 1948 after the Second World War. Penticton city further became notable for its wine industry and tourist sites which were opened up by the completion of the Hope- Princeton highway in 1949 (Penticton 2014a). The cultural heritage culminated with the opening of the Peach Bowl center in 1965 (Penticton 2014a) Despite the declining emphasis on the cultural and artistic heritage in the city, there has been notable improvement and promotion of cultural heritage over the past 10 years (News 2014).

Advancement in the management of museums, archives, and heritage sites has been due to the formulation of key national plans and strategies aimed at conserving the cultural heritage of Canada. The strategic plans include The Museum Sustainability Plan (2005), the Arts Investment Strategy (2007), and the Festivals Sustainability Plan (2007).  These strategies have played a key role in the sourcing of funds and management expertise for the city’s cultural heritage facilities (Penticton Museum, 2014). Subsequently, increased city council investment has further leveraged funding from other sources. Despite the profound significant development, there exists a need to further market Penticton’s cultural heritage in light of the prevalent globalization to stir economic growth and foster healthy living among the residents of Penticton.