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The Marketing of SantralIstanbul Art Gallery - Essay Example

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The paper "The Marketing of SantralIstanbul Art Gallery" highlights that a suitable and well-devised marketing plan would help to increase the visibility and awareness of the museum and make it more popular among the inhabitants of the country as well mong the tourists who come to visit Istanbul…
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The Marketing of SantralIstanbul Art Gallery
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Download file to see previous pages The complex includes a public library, a modern art museum, an amphitheatre, an energy museum and several concert halls. The name of the SantralIstanbul arts and the cultural complex has been derived from the Turkish word ‘Santral’ which means power plant. The complex is named so because it is located in the Istanbul Bilgi University campus which used to be the formal first power station during the existence of the Ottoman Empire in Istanbul. SantralIstanbul is spread over a total area of 118000 square metres and has many cultural, social, educational and arts-related buildings within the complex. The SantralIstanbul museum has been opened up only a few years back, yet it has become an important representation of the cultural heritage of Istanbul. A wide number of local as well as international visitors visit the museum every day. In line with the importance of the museum in the cultural and heritage domain of Istanbul, it can be identified that suitable strategic drivers for the marketing of the museum should be identified to boost the cultural heritage and creative aspects of the country in a beneficial manner.
The modern art museum in the SantralIstanbul complex forms an important part of the museum and is a significant medium for mirroring the creativity and culture of the country in the national as well as international domains. The modern art museum is the most prominent building in the SantralIstanbul complex and occupies a floor space of 7000 square metres. The art museum is spread over two huge buildings which have been set up on the remnants of the two plant buildings that existed in the power station during the Ottoman reigning period. The museum has multiple high-end facilities which make it an easy choice for temporary and permanent exhibitions in the country. Also, many renowned creative figures of Istanbul and other parts of the world are associated with the works presented in the museum of SantralIstanbul (Wilcoxon, 2007). ...Download file to see next pages Read More
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