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Marketing Essays

Result for Subject Marketing:
19914 essays
Administrative Marketing vs Entrepreneurial Marketing Marketing Essay
4 pages (1555 words) , Download 3 , Essay
Free
Marketing is viewed as different fragmented factors influencing the performance of sales, instead of comprehensive, coherent, substitutable, and strategic variables of demand, including the marketing mix used in traditional marketing. Most successful entrepreneurs often ignore traditional constructs of marketing in their best practices.
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Intrinsic and Extrinsic Factors that Influence Consumer Behavior Marketing Essay
10 pages (2948 words) , Download 3 , Essay
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Consumer behavior is concerned with the processes that a person undergoes in choosing and procuring a product to satisfy their needs. To develop effective marketing strategies, one needs to study consumer behavior. The study allows marketers to understand the psychology of consumers’ reasoning and the factors that influence their preferences.
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Advertising of Grupo ABC Today Marketing Essay
1 pages (297 words) , Download 2 , Essay
Free
As a competitor of the ABC Company, there is a little sense of worry but one should not lose hope about the impact of ABC. As an organization, try and learn what is best suited for your business to prosper. (Berger, 2001) Though ABC Company is prosperous companies try and make new business trends and notably digital markets that are more effective
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Serovic Stores Inc Investment Plan Marketing Essay
5 pages (1661 words) , Download 2 , Essay
Free
With knowledge of the gap in the Russian market. My company deals with food processing majorly pork and chicken. We have been in the market in the USA for 5years building a steady market and provided the best products in the market. This document contains estimated costs of the project and can undergo adjustment when you make the decision to invest in it.
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Siemens Wind Energy Marketing Coursework
6 pages (1681 words) , Download 4 , Coursework
Free
The Ansoff Matrix takes on ‘products’ and ‘markets’ as the two dimensions companies grow. Siemens has been adopting the strategies of market development as well as Product Development as per Ansoff’s matrix, which means it is increasing its revenue stream by targeting various geographical segments along with engaging in product innovation.
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Marketing Mix Strategy Nuematic Shoppe Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
The objectives of the present study are: to analyze the strategy of company to deliver products and services to its customers; to use of marketing mix strategy, if any, and its impact on the business; to find whether integration of any other P’s of marketing mix will benefit the company; budgetary allocations are added.
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Core Strategy by Apple Company Marketing Essay
1 pages (306 words) , Download 2 , Essay
Free
Recently, the company has developed some of its products such as the iPhone 4 and the iPad 3. These products cut an edge over the competitors in the value of technology used. Apple Company identifies whether or not it is effective in developing new products, and what impacts they have on the market.
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International marketing / positioning in local markets Marketing PowerPoint Presentation
2 pages (500 words) , Download 3 , PowerPoint Presentation
Free
The prosperity of a business in global market is therefore primarily based on the level in which domestic market offers a business with additional advantages pertinent in international market. Positioning in local market is the
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What Causes Change of Supply and How Supply Can Determine Prices Marketing Essay
4 pages (1391 words) , Download 2 , Essay
Free
It is important to state that during the course of making the various amounts of homogeneous goods available in the marketplace, there will be significant effects with regard to the prices of the commodities. The reason being the existence of a variety of suppliers and manufacturers, who are supplying homogenous or heterogeneous kinds of goods has the power to act as substitutes.
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How Can Sainsburys Develop an Effective Marketing Plan to Position Themselves in the UK Supermarket Marketing Research Proposal
7 pages (1750 words) , Download 3 , Research Proposal
Free
The participants were also told about the extent of their association and framework related to which they would be questioned. All the guiding principles were followed as confirmed by the Human Ethics Committee and their norms for conducting the research with human subjects were followed by both the researcher and the supervisor of the thesis.
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Marketing Strategy for a Worldwide Organisation Marketing Case Study
6 pages (1805 words) , Download 2 , Case Study
Free
Sports marketing are a key center for Adidas' marketing blend. The developing ubiquity of games as amusement has expedited an enormous build-in games marketing. The originator of Adidas was one of the first individuals to see the potential of this manifestation of marketing when he supported the FIFA World Cup in 1978. Sponsorship includes a business paying to be connected with.
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The Shopster Business Model Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
Free
Shopster brings to the table a new form of doing business based on E-commerce. They are ensuring that they use technology as a means of boosting their business. Through this platform, they are able to reach many people who would otherwise have nowhere to shop if not for the Shopster business entity.
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Retail Marketing Marketing Assignment
2 pages (642 words) , Download 3 , Assignment
Free
At Tesco, satisfying the customer is the most important factor in achieving a competitive advantage. customer service at Tesco includes effective delivery, fast and reliable responses to customers’ requests and complaints, and effective buying guides. One way of achieving customer satisfaction to obtain a competitive advantage is by using customer service.
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The Role of Celebrity Endorsement in Marketing Communication Marketing Literature review
7 pages (2304 words) , Download 2 , Literature review
Free
The endorsement of the products and services by celebrities has created a positive impression among the customer groups that the company is a growing business. The customers take informed decisions by researching the products offered by the competitors in the market. The market players have adopted strategic marketing techniques.
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Marketing Planning and Strategy for BMW Company Marketing Assignment
14 pages (3849 words) , Download 3 , Assignment
Free
BMW is a popular and high-value brand with a wide range of diversity in its product portfolio. The company experiences numerous forms of competition, both internal and external, and this has been a major reason for the company's constant efforts in enhancing its competitiveness and profitability in the market.
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Activating Content through Social Media Advertising, Curation, Microblogging, Pinning, and Posting Marketing Essay
4 pages (1070 words) , Download 2 , Essay
Free
As a real estate agent, the target audience is newlyweds, cohabiting couples (gay, straight unmarried couples), couples expecting (upgrade their current living conditions), job transients (relocating for a new job within the United States). Such customers often visit a site only once and if not impressed by the content, they visit other content areas.
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Marketing in the United States Marketing Article
1 pages (250 words) , Download 2 , Article
Free
According to the paper the change is related to the fact that the millennial generation, which encompasses the young people in their twenties, forms the largest part of the American population. To achieve a considerably larger exposure of their products, the marketers are focusing on this generation that is also easily reachable through the internet.
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The Dunkin Donuts Marketing Essay
1 pages (295 words) , Download 13 , Essay
Free
For this purpose, the organization conducted marketing research with the help of focus groups as well as surveys, and through this research the organization identified that their customers expected that the products offered to them are of higher quality, available in different varieties, are easily accessible and are available at affordable prices.
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Internet Marketing: Strategy, Implementation and Practice Marketing Essay
15 pages (5144 words) , Download 4 , Essay
Free
However, as a cooperative business, most of the members of Atlantic Quench are farmers which has reduced the cost of production and procurement of the products. On the other hand, a varied product range has enabled the company to focus on multiple segments of the juice market and develop a sustainable distributor network for their business.
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Digital Marketing Campaign for SNOWDRIVE Marketing Term Paper
5 pages (1422 words) , Download 2 , Term Paper
Free
This culminates in a marketing plan to examine and cover all the elements and aspects of the operation of this plan. SNOWDRIVE sells tires that are adapted and appropriate for Winter driving. It is a kind of tire that detects snow and ice on the ground and develops spikes that automatically come out when the ground temperature changes to cold.
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What Makes an Advertisement Effective Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
The images used should be provocative and attractive to the viewer. The headline accompanying the images should be strong and easy to comprehend. A maximum of two paragraphs that are well written and printed is required. Lastly, the advert should consist of a logo and contact information (Krugman, 2013).  
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Carnival and Royal Caribbean Cruises Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
It is the ‘how’ in which an organization will be able to position itself within a market as per the resources that the company has at its disposal. Royal Caribbean Cruises Ltd and Carnival Corporation understand this concept too well as they both work in the cruise
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The Effect of Celebrity Endorsements in Advertising Marketing Research Paper
7 pages (2312 words) , Download 3 , Research Paper
Free
This means that they do not have information beyond the general use of the product. Regular consumers use their names and professions when endorsing a product. The major influential impact of the ordinary consumer as endorsers are primarily based on account of perceived similarities, and users feel an attraction with the endorser.
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Hilti: Business to Business Marketing Marketing Essay
10 pages (2729 words) , Download 2 , Essay
Free
The main aim of this company is to be customer-oriented by offering equipment that has high quality and to prepare tools for particular jobs to make sure that the customers get added value from their products and services. They have a turnover of about US $4434 million, operating profits to the US $318 million, net profit of US $205 million.
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HoneyGrow Founded by Justin Rosenberg Marketing Essay
5 pages (1340 words) , Download 3 , Essay
Free
Honey grow was founded by Justin Rosenberg in 2012. This company provides delicious stir-fries and various kinds of salads which many people like. Honey Grow is a modern attractive and fast-paced spine. Undoubtedly, it provides healthy foodstuffs which are very attractive in terms of their quality and pricing.
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Strategic Management of Trader Joe Marketing Case Study
1 pages (297 words) , Download 2 , Case Study
Free
Although the chain store of Trader Joe has been in existence for over three decades, it has recently entered the national competition. The main strategy for the company is to provide goods for the newly educated people with a strong aim of creating consistent customers. Also, the company sells goods at reasonable prices.
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Chinese Security Market Research Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
China is the second leading economy in the world along with it is also considered as one of the developing countries. Due to the second leading economy, the financial market of China will be improved. As a developing country, China will bring several market opportunities related to the homeland security as well as public security market.
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Marketing Proposals for the Cruise Ship industry Marketing Research Proposal
6 pages (1762 words) , Download 4 , Research Proposal
Free
The cruise industry is one of the most lucrative industries which have altered drastically over the years due to changing consumer trend, demand, and external environment. This has greatly impacted cruise companies spanning from North America to Europe. In the UK, especially, the passenger population has declined, and the industry is hard hit by the current recession.
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Assignment 2 week 3 Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
Free
There are several advantages that will be realized with the adoption of this DFD. Most importantly, the DFD will depict the flow and boundary of the information.
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The Consumer decision making process Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
This process is consisted by five steps, such as ‘recognition, information search, evaluation of alternatives, purchase decision and post-purchase behaviour’ (Lamb, Hair &
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Comprehensive Market Diversification to Morocco Marketing Research Paper
12 pages (3632 words) , Download 3 , Research Paper
Free
The government of Morocco makes a great supervisory role in regulating fast food products which are aided by the ever-increasing power of the media (Doyle 54). In Morocco, an economic and political system is undoubtedly influencing the dining policy, which ultimately will determine the rise and fall of the fast-food industry.
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StatePride Industrial Laundry Customer Value Creation Marketing Assignment
5 pages (1546 words) , Download 2 , Assignment
Free
StatePride has maintained its relevance and the drive to remain in business, this can be attributed to the above-summarized mechanisms as well as the attitude and preference of the existing clientele base. It is commendable to say that StatePride is doing well but still needs to improve on the various aspects that add relationship value.
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Navigating through the Life Cycle of Maturity Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
However, in this paper we are going to focus majorly on the policies formulated by Micheal Dell. First and foremost, we are going to evaluate the
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Marketing transportation homework Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The drink came into existence in order to resist the hot and humid summer season of New Bern of North Carolina. As a result of which, numerous pharmacists coordinated with Caleb Bradham to start experimenting with a number of spices, juices and syrups
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Marketing Plan for New Service: Hasbro Incorporated Marketing Research Proposal
14 pages (3861 words) , Download 4 , Research Proposal
Free
Hasbro is one of the largest toy and games manufacturers in the world. Over the past three decades, the toy and games industry has experienced increased competition which has necessitated the industry players to diversify their products in order to survive the cut-throat competition and stay relevant.
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Marketing Plan for Change Inc Company Marketing Assignment
4 pages (1269 words) , Download 3 , Assignment
Free
The core product which is being offered by Game Change Inc. is an exclusive C2C online platform <www.gamechange.com> which will potentially allow thousands of gamers across the nation to create their respective online profiles, search for games they are interested in, and place a bid for purchasing games from other users. 
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Consumer Attitudes towards Online Shopping Marketing Research Paper
15 pages (4210 words) , Download 5 , Research Paper
Free
With the onset of the internet era, electronic commerce has become a very common mode of doing business. Shopping on-line has turned out to become one of the most popular internet activities after the usage of e-mail services and general web browsing. E-commerce is thought to be much more popular than browsing for entertainment activity.
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Digital Marketing annotated bibliography Marketing Annotated Bibliography
7 pages (1750 words) , Download 5 , Annotated Bibliography
Free
Arthur, Lisa. Big Data Marketing: Engage Your Customers More Effectively and Drive Value. , 2013. Print; Blattberg, Robert C, Pyŏng-do Kim, and Scott A. Neslin. Database Marketing: Theory and Practice. New York: Springer, 2008. Print.; Fung, Kaiser. Numbersense: How to Use Big Data to Your Advantage. , 2013. Print.; and others.
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The Integrated Marketing Strategy Developed for Coca Cola Company Marketing Term Paper
13 pages (3467 words) , Download 5 , Term Paper
Free
The prime purpose of the report is to create an integrated marketing strategy that can benefit Coca-Cola Company to regain its iron fist reign on the global soft drink business. Every aspect of a marketing plan is thoroughly researched and clearly examined to develop an efficient and effective strategy.
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IPhones Marketing Plan Marketing Term Paper
13 pages (3623 words) , Download 2 , Term Paper
Free
After the change of its name from Apple Computer Incorporated to Apple Inc., the most fascinating phone model; iPhone was introduced in the market. The future indicates how the efforts expressed through globalization flexibility make sense. The iPhone 5C has been aligned in relation to market demand and customer buying behavior.
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Marketing Process and Planning Marketing Essay
4 pages (1500 words) , Download 2 , Essay
Free
Anki Drive is set to be sold in the UK. However, there are both economic and microeconomic factors that might affect the gaming industry in these two countries. Some of these factors include economic downturn, recession, the willingness of the people to buy the game, household income, business cycle, and the elasticity of demand.
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Applied Marketing Management Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
As the paper declares media companies also fragment their content and business models to match their fragmented audiences. AIDA model involves attracting attention and interest of customers, stimulating their desire by convincing them and action which involve actual purchase. IMC shifts when firms focus on long term promotional objectives.
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Consumer Behavior in the New World of the Internet Marketing Essay
8 pages (2787 words) , Download 2 , Essay
Free
Other possible theories regarding why more consumers are turning to the internet include the ability to conduct further and easier research on a particular product, more extensive price comparisons among products and suppliers and the availability of 24-hour shopping at the immediate convenience of the consumer. Despite some lingering negative issues, the number of people shopping online continues to grow. 
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Analysis of the marketing promotion of the Beverage Company Coca-Cola worldwide Marketing Essay
18 pages (4500 words) , Download 3 , Essay
Free
In current paper the Coca Cola’s marketing strategy is compared with the views of the literature regarding the particular issue. The presentation of the corporate strategies involved in the particular marketing plan is made mainly in the research section while the analysis of the relevant results is based on the views of the literature as they are presented in the beginning of the paper.
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Key trends in the financial services market Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The author states that there are several key trends in the financial services market. One of the latest trends that is gripping the financial industry like a bruding storm is the level and impact of the global interest rate. As interest rates are expected to rise globally, albeit slowly, and current steep yield curves may soon flatten.
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Competition and Brand Performance of Fairy Liquid Marketing Assignment
6 pages (1701 words) , Download 3 , Assignment
Free
The concept of brand positioning and the Blue Ocean Strategy was being applied in Fairy’s case when new brand extensions were introduced. Every brand is revamped and repositioned when the need arises. Besides the repositioning, Fairy used the concept of building long-term brand equity through the product’s consistent performance.
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Price Drop of Chrysler 200, Dodge Journey and Dodge Avenger Marketing Article
4 pages (1195 words) , Download 2 , Article
Free
This article mainly addresses Chrysler’s strategy pricing strategy for 2012 in order to combat the intensified competition from the market leaders in the midsize SUV segment. The prime focus of this article is on the new price ranges of midsize vehicles with value-added features. Chrysler has planned to compete with the key rivals.
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International marketing Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
The Korean confectionary market has grown at an average rate of 3.3% annually and the largest category is the chocolate industry that holds two thirds of the market in value. The growth rate of the of the domestic market is 5-10 and this provides a $75
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Marketing trend (Importance of brand identity) 2 Marketing Admission/Application Essay
2 pages (500 words) , Download 2 , Admission/Application Essay
Free
Brand may refer to people, commodities and ideas. It could also mean the process of positioning, targeting, and communicating an offer. Within a business setting, it includes the product characteristics, brand image, support and company reputation (Stern,
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Reflection 10 Marketing Research Paper
2 pages (500 words) , Download 4 , Research Paper
Free
In effect, deducing comparisons from the available options helps a customer determine the airline they prefer according to their financial needs and the urgency of their journey since connecting flights are longer than direct flights. However, the
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