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Marketing Essays

Result for Subject Marketing:
19702 essays
Challenge for a Marketer Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
hort tenure at a job of about 28 months is keeping a fresh perspective and not getting sucked into business as usual” because it meant that fresh perspective is always equated with short tenure and I wonder where he got his 28 months prescription period if it was based on a
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The Traditions of Mayo Clinic Amid the Changing Global Scene Marketing Assignment
10 pages (2643 words) , Download 2 , Assignment
Free
An analysis of the macro-environment should also be taken into consideration in order to provide a clearer picture regarding the environment adjoining the target market. PESTEL factors are a tremendous system of analysis which to be precise consists of political, economic, socio-cultural, industrial, ecological, and legal. 
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Leading Innovation & Creativity Product name: Shumate Marketing PowerPoint Presentation
1 pages (250 words) , Download 3 , PowerPoint Presentation
Free
Footwear is the garments worn the feet for the protection of the feet or fashion. Throughout the middle Ages period, men and women wore patterns, commonly seen as the predecessor of the modern high-heeled shoe.
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How Sainsbury Enters the Asian Market Marketing Assignment
7 pages (2050 words) , Download 5 , Assignment
Free
Organizations have realized that creating an international business proposal or plan before venturing into international markets is important. This is because lack or poor market penetration is linked to a lack of a good marketing plan. Policymakers and researchers allude to the reality that most sections in the marketing plan are closely related.
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Marketing Plan of a Restaurant and Hotel Industry Marketing Case Study
6 pages (1703 words) , Download 2 , Case Study
Free
The hotel industry involves significantly many interactions between customers and the personnel and it is important to ensure maximum satisfaction of customers. Since the hotel industry is heavily dependent on repeat business, customer satisfaction resulting in loyalty is key. However, the hotel industry is relatively large and full of variations. 
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Effective Marketing and Promotional Campaign for Turkish Airlines Marketing Coursework
11 pages (3635 words) , Download 3 , Coursework
Free
As per the external analysis, competitors and consumer segments are the most critical aspects that are to be considered to establish a successful market. The competitors are high in this airline, but Turkish airlines, with its strong positioning and marketing tools, are creating a strong brand image in the minds of the customers.
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Development of Solar Lamps Instead of Using Electricity Marketing Essay
1 pages (509 words) , Download 2 , Essay
Free
The change has caused the electricity companies to raise their charges such that the majority population will lack the necessary income; hence, will not afford the products' stipulated prices. Arguably, the people who use electricity sourced from hydroelectric projects will be financially incapable of accessing the service because of their low incomes.
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Apple's Marketing Communications Marketing Essay
13 pages (3532 words) , Download 3 , Essay
Free
With the tremendous invention of Smartphones and the subsequent tight competition, companies dealing with these gadgets are encountering a myriad of challenges. Mostly, the challenges are arising from the strategies with some competitors choosing and applying various tactics in trying to remain afloat in the market.
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PESTEL Analysis of AVA the Talking Elephant Marketing Research Paper
4 pages (6798 words) , Download 2 , Research Paper
Free
The areas of analysis include; location, funding and both internet and external business environment. The market research reveals that our business has a chance of successful entrance into the market in Utah State through a joint venture with Munchkin Inc. The group members’ contribution is presented below.
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Techmark Limited Marketing Strategy Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
From this research, it is clear that To offer marketing services through clear-cut information systems. To be an effective information technology company that offers operational management services in relation to marketing processes. The company will strive to create a broad consumer base by improving the marketing strategies adopted by companies.
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Marketing case study Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
In case the sales are observed to be lower than the anticipated increase then, survey will be assessed to determine the areas responsible for the poor
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Publicity and Promotion Plans Marketing Essay
2 pages (684 words) , Download 2 , Essay
Free
Generally speaking, perhaps the hardest part of ensuring a product brings in the intended income is not in the production but rather in making the public become aware. Normally, whenever companies come up with a particular product, one vital stage is publicizing because it aids in marketing the product.
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Apple Smartphone Brand Integrated Marketing Communication Mix Strategies Marketing Essay
12 pages (3395 words) , Download 5 , Essay
Free
Apple's Smartphone brand IMC strategy should be aligned with the branding and positioning concepts. Apple should combine various media channels and communication mix that aim at informing, reminding, and persuading the customers to purchase the brand. Apple should ensure consistency in the messages and slogans should focus on the unique selling points or the differentiated benefits.
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The New Strategic Brand Management Marketing Case Study
4 pages (1054 words) , Download 2 , Case Study
Free
The customers are the holiday inn establishment have opted for different products other than the ones offered within the hotel. The product that has been launched to curb this market deficit has failed in the market. The organization has adopted a marketing strategy that raises ethical issues regarding its application within the market.
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Organizational Description of a Non profit organization/ Fast Program Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The development of the organization was the idea of a group of community leaders in Fresno County who saw the importance of voluntary services as a tool for bringing change in communities and societies. The leaders developed HandsOn Central California as a center for
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Marketing Communication Plan for BMW Marketing Case Study
11 pages (2750 words) , Download 7 , Case Study
Free
With the IMC campaign, BMW planned to achieve increased sales, improved brand awareness, customer relationship and customer enquiries. At the stage of evaluating and control, the marketing manager will need to see whether the IMC program was functioning as planned and it was helping the company achieve the desired objectives.
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A Comprehensive Marketing Research Analysis of Dubai Taxi Marketing Research Paper
14 pages (5189 words) , Download 3 , Research Paper
Free
The overall competition in the respective industry has increased in this modern-day context compared to the previous years. At the same time, it has been revealed that RTA paid utmost attention to safety concerns to ensure the satisfaction level of the customers, which certainly enhanced the quality of Taxi services in Dubai at large.
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Applied Buyer Behaviour in Global Context Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The conclusion from this study states that the advert employs a number of stereotypes for standardized and idealized images that are created to depict professional success and good-looking well-dressed characters conveying ‘sex-role stereotypes’ against sex-appropriate appearance, behaviors, skills, interests, and self-perceptions.
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Business-to-Business Marketing vs Business-to-Consumer Marketing Marketing Essay
12 pages (3288 words) , Download 2 , Essay
Free
B2B and B2C are terms obtained and promoted by the overall web for trade and e-Business deals. In spite of the fact that the promoting projects are similar for every business, the purchasing inspiration is diverse and they have distinctive needs in terms of the data that they require with a specific end goal to settle on the choice to buy.
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Business Plan for a Start-Up Business Truck Business in the Marketplace of Al Ain City Marketing Term Paper
28 pages (7479 words) , Download 3 , Term Paper
The fundamental concept of the proposed food truck business is to provide mobile food services to customers in Al Ain City. The products that will be offered to the target consumers are beef burgers, grilled chicken burgers; side dishes such as French fries, green salads; and beverage items include shakes, coffee, tea along with oranges.
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Advertising and Promotion of Nash Jewelers Marketing Case Study
2 pages (575 words) , Download 3 , Case Study
Free
The author states that market analysis and research have shown that updating a company’s advertising efforts in order to align with the trends and styles of young adults will enhance its success. The young adults no longer have an interest in reading brochures and waiting for others to tell them about trending jewelry stores.
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Standardization And Adaptation Strategies of Macdonalds, Pepsi, Toyota Motors in International Market Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
In the analysis, the researcher seeks to analyze the current general outlook of these companies’ standardization and adaptation strategies. Also, the researcher will discuss the current scenario in the Middle East, and how the companies are faring out with regard to the international marketing strategies stated herein.
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International Marketing Strategies of Pepsi and Apple Inc Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
This essay provides the essential cases and scenarios that could help justify the prevailing international marketing strategies of PepsiCo and Apple Inc.  It will also present the prevailing scenarios in the Middle East or in the UAE. Added to this, the challenges and problems facing PepsiCo and Apple Inc in the international setting require fundamental consideration, at some point.
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Standardization and Adaptation Strategies of Mac Donalds, Pepsi and Toyota Motors Marketing Essay
7 pages (1927 words) , Download 2 , Essay
Free
Although they have never been 100% successful, its ability to adapt has made it succeed in areas where companies that we're unable to adapt failed. On the other hand, Pepsi continues to enjoy brand preference and market control in the United Arab Emirates. As a result of adapting its core brand marketing strategies to the local's needs, it has managed to obtain a large market share.
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Unethical Practices of Five Multinational Corporations Marketing Essay
7 pages (1977 words) , Download 2 , Essay
Free
Senior management must exploit every chance to follow prescribed ethically and socially responsible actions and to clarify the core explanation and purpose clearly and openly to the members of the organization. The company must frequently exhibit and communicate its unyielding dedication and commitment to the core ideals of CSR and business ethics.
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Implementation of Social Media at Brunel Business School Marketing Coursework
8 pages (2478 words) , Download 2 , Coursework
Free
Brunel Business School has also used social media to achieve personal directed learning for students and tutors, for example, through the use of YouTube. Tutors post reading materials on YouTube from where students can read and do exams or term papers. Social media has provided a platform where students can organize and manage their own personal.
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Individual project Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
If biologists and other experts do not take the kind of stand that most of the world has taken on nuclear weapons, the threat of biological weapons will
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Intext Global Expansion Marketing Research Paper
19 pages (4750 words) , Download 2 , Research Paper
Free
With the ongoing global technological developments, the computer industry is still a profitable industry in enhancing technological development. Therefore, increasing computer access to other nations is one way of increasing the technological developments speeds. China has a culture of positive attitude in whichever thing one engages in.  
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Blackberry Mobile Company Marketing Statistics Project
8 pages (2000 words) , Download 2 , Statistics Project
Free
The blackberry has a very dedicated team and consequently excellent customer care. There are those on the premises who direct customers around, give advice where necessary as to ensure that the customer is well attended to. We also have agents online who by way of chatting can easily give directions or any assistance whatsoever to customers.
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Promotion Strategies Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
Their dominance and market coverage are determined by their strategic marketing strategies. Each of the companies undertakes a distinct approach in promoting and advancing their customer influence. The industry is always competitive, and the market players must be
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Brand Implementation: Report and Plan - Blackberry Case Study Marketing Assignment
8 pages (2000 words) , Download 3 , Assignment
Free
Blackberry is a brand that is associated with the production of mobile devices. The brand is popular for the production of mobile devices that are of high technological standards. However, recently there has been a decline in the level of innovation and creativity in the development of new products.
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Soren Chemical: Why Is the New Swimming Pool Product Sinking Marketing Case Study
4 pages (1188 words) , Download 3 , Case Study
Free
Lack of support by the distributors - Using Coracle reduces the need for other pool treatment chemicals by over 20%. This is not a favorite of the distributors and retailers as they are set to sell chemicals and make profits. They fail to mention this to the customers and pass it on as just another pool product (Kasturi & Yong, 2011).
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Developing a Marketing Plan Marketing Assignment
6 pages (1747 words) , Download 2 , Assignment
Free
Sony also employs third-party producers brands. Sony is a worldwide company that operates in over 204 nations. Sony is involved in the production, development, marketing, and manufacturing, and distribution of image-based software, together with motion picture, television products, and home entertainment units.
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Marketing Junk Food to Children Marketing Essay
1 pages (348 words) , Download 3 , Essay
Free
It is as a result of the consumption of junk food that fat people feel frustrated by the shape of their bodies. Couric through the film Fed Up also claims that consumption of junk food also enforces one to spend a lot of time in exercising. While consuming junk foods, most children find it hard to involve themselves in exercises. 
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Global business environment Marketing Term Paper
12 pages (3000 words) , Download 2 , Term Paper
Free
Market Segmentation of Slate Tablet Market segmentation can be considered as an important strategic marketing tool that helps an organization to offer products to the target customers based on the attributes of the products and demand of the target customers.
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Advertising and Marketing Communications of Stella McCartney Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
As the discussion stresses the brand’s achievement in the field of fashion has been acknowledged on a number of occasions. The brand’s partnership with Adidas which was first introduced in the year 2004 led to the brand’s involvement in the design of Olympic kits for all the competition for both Paralympic games and London Olympics in the year 2012.
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Marketing Strategies for Pepsi-Lipton Company Marketing Case Study
4 pages (1143 words) , Download 3 , Case Study
Free
Viral advertisement strategies will significantly spread the brand name to many people through Facebook, YouTube, Twitter, and the appropriateness of social media to disseminate the advertisements to a large population of consumers with the best knowledge about the product hence improving its sphere of the market.
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Brand communication Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
The programs used for marketing ensure the attraction of new customers. In addition, they also ensure the maintenance of the existing customers. Net-A-Porter uses print advertisements to appreciate the available customers. This means
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Analyses of Coca Colas Branding Campaign Marketing Essay
11 pages (2989 words) , Download 3 , Essay
Free
Not all consumers think alike and therefore while some interpreted the theme of the “You are on Coke” advertisement of Coca-Cola positively, many superficially understood it to be related to cocaine. Coca-Cola executives had stated that the brand believes that its consumers are intelligent enough to understand what the company promotes and that they mean no harm.
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Marketing Management Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
However there some risk that considered as irrelevant and unjustifiable because indulging in them might only lead to failure in the end.
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Corporate Social Responsibility and Financial Performance Marketing Essay
12 pages (3133 words) , Download 3 , Essay
Free
Essentially sustainability revolves around many factors of a company i.e. corporate social responsibility, a successful brand, and performance development and management. Concurrently, this report is an utter analysis of the above factors, providing information on them concerning how neglecting any of them affects the sustainability of a company.
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International marketing plan guide Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
There have been measures aimed at international expansion of Marywood university both physically and virtually to enable access by international students. One of the countries aimed for the expansion and access to Marywood University’s programs
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Developments in Consumer Behaviour Marketing Essay
5 pages (1601 words) , Download 2 , Essay
Free
I looked at my trolley and began wondering why did I pick that item and leave another of its kind but with a different brand? I looked around and wondered, why did choose this mall? In order to understand my choices, I looked into consumer behavior. The process involved in the satisfaction of desires through buying of certain items and disposing of others, best describes consumer behavior.
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Questionnaire design Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
nnaire is aimed to assess the loyalty programs that are preferred and the loyalty programs that are not well perceived since they don’t seem to add value to consumers. It is very evident that loyalty programs are going to produce a strong relationship between the customer and
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Service Blueprint for Cilli and Olives Restaurant Marketing Essay
1 pages (347 words) , Download 5 , Essay
Free
This point is the line of interaction between the customer and the restaurant. This stage manifests the time a client walks into the restaurant. The customer enters the restaurant, then interacts with the employees through greetings. The customer then orders a meal at the cashier.
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Marketing Mix: Product, Price, and Place Marketing Assignment
2 pages (553 words) , Download 3 , Assignment
Free
Netflix can be considered as one of the leading multinational online internet streaming Media that offers different online video streaming services. Organizations need to focus on an effective marketing mix strategy in order to develop an effective competitive edge. However, this presentation will discuss Netflix’s adopted and implemented marketing mix strategy.
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Media plan for carpooling in Qatar Marketing Coursework
1 pages (250 words) , Download 2 , Coursework
Free
Reaching the populace intends to enlighten them on the importance of carpooling rather than their traditional means. As a matter of advertisement, the initiative intends to
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Self Identity Image Ads Unethically Manipulate Individuals and their Image of Themselves Marketing Essay
6 pages (1691 words) , Download 3 , Essay
Free
            There is nothing wrong with the fact that advertisers the world over do resort to an array of strategies to influence consumer preferences and to persuade the target customers to subscribe to the specific brands they showcase. However, in the current context, the ethical credentials of the self-identity image ads have accrued much attention and criticism.
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Topshop British Multinational Fashion Retailer of Clothing Marketing Case Study
3 pages (821 words) , Download 4 , Case Study
It was officially launched in 1964. It was founded by Peter Robinson. It had a branch in Norwich by 1966 in the peter Robinson’s store. Diane Wadey peter Robinson’ top buyer introduced Jane Whiteside to Ronnie Stirling and developed the Stirling cooper brand, and stocked peter Robinsons stores and Topshop in London.
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Environmental Analysis Marketing Essay
6 pages (1683 words) , Download 6 , Essay
Free
Geographically, the bionic leg segments are categorized into four distinct regions namely; Asia, Europe, North America, and the Rest of the World. Market overview sections for bionic legs market performance present a qualitative analysis for the entire overall market based on the factors that determine market dynamics including opportunities and restraints drivers.
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