Advertising and Promotion of Nash Jewelers - Case Study Example

It is essential for Nash jewelers to focus its advertising on sites from the internet that appeal to young individuals. Although I believe that Nash’s North store will assist the company to grow, I also believe in using the web and the internet as it will benefit the company’s store. Since young customers are very interested in technology, we could photograph physical pieces of jewelry using a digital camera then posting them on the internet for customers to see. In addition, since we will present this ‘virtual’ inventory via the internet, we would develop computer programs that will enable the clients to search for the prices of items that meet their standard sat specific points.

Shifting our efforts to popular internet sites such as Google will be effective in the promotion of our products. Young adults are now spending more time online communicating, therefore as the trend changes to digital so should our marketing plans (Nash 1).Television advertisingBy keeping in mind the company’s goal to educate the public, I have come up with a series of advertisements ‘Gemtalk with John Nash’ that will air on the local television. Since it is illegal for television infomercials to advertize organization, services, or products directly, the airing and production fee is inexpensive, and this will allow us to acquire great cost savings.

I have written the scripts and paid 450 dollars per script for the filming of three advertisements. ‘Gemtalk’ will air for six months at a cost of 12 dollars per showing (Nash 1). I have also discovered that the curriculum for grade four pupils entails a geography unit that involves rocks and minerals. Therefore, we could come up with a program called ‘children’s Gem Camp’ that will help educate these kids about gemstones. This program will not only encourage children, but it will also assist us in promoting our products.

With well-advanced advertising; we will be able to create more interest in this attempt. To me, these ideas appear to have a lot of advantages due to the flexibility it will provide for us. Kindly let me have your feedback on this proposal.