Business Plan for a Start-Up Business Truck Business in the Marketplace of Al Ain City - Term Paper Example

The primarily targeted group of consumers of the proposed food truck business will be young adult professionals, tourists, and college/university students. In the context of ownership, the proposed venture will be operated by a group of three individuals passed out from their entrepreneurship degree in Al Ain City. With regard to the present market statistics in the food industry, it can be estimated that the mobile food service or the process of offering food items through food trucks will generate a sustainable position with strong financial performance and brand image.

It is projected that the start-up food truck business may attain satisfactory results in the initial years of its operations through considering the above-discussed important factors effectively. The sales plan for the proposed food truck business will focus on performing direct sales. The strategy of conducting direct sales in terms of transporting food items will enable the proposed business of food-truck to provide quality-based foods and services to each individual or group of consumers. Moreover, the sales strategy of the proposed business will also emphasize generating greater customer awareness within the marketplaces of the Al Ain City of UAE.
 
General Company Description
The proposed business plan of Food truck for burgers in Al Ain City UAE will be highly focused on selling quality burgers along with fast-food items towards gaining the attention of the increasing food-lovers across the city. According to the proposed plan, the organization will be highly responsible to meet the customers with the emerging trends of the changing food habits along with their growing interest in consuming a wide range of fast-food items irrespective of different locations in the city. The organization will centrally focus on designing a unique concept of selling food items through traveling across the vibrant locations across Al Ain City. In order to, critically identify a brief summary of the proposed business plan of a food truck in Al Ain City, the following discussion regarding the business idea and objectives along with the mission statement of the company significantly provides a better understanding of the organization.

Mission Statement
In relation to the proposed business plan for Al Ain City, the mission of the start-up food truck business will be to become one of the preferred choices of street-food lovers in terms of offering them quality and fresh food items. Therefore, the mission statement of the proposed venture is “Setting an emerging trend of a food truck in Al Ain City through delivering quality and fresh food items as per the needs and desires of the local populations.”