Questionnaire design - Assignment Example

A loyalty program is defined as an explicit relationship marketing mechanism of a business enterprise that is designed toimprove the structure of positive, extensive period of relational attitudes and behaviors among the aimed consumers (Lacey et al., 243). The following Questionnaire is aimed to assess the loyalty programs that are preferred and the loyalty programs that are not well perceived since they don’t seem to add value to consumers.Questionnaire on Membership/loyalty programs that your classmates or their families like best and which makes them loyal to that firm.1. What is positively affect the reason why you chose this loyalty program?2. Why do you think that the business enterprise that you have enrolled the loyalty program with affect your classmates or your families attitude?3. What is the best method that can be employed to ensure that the reward system from your preferred loyalty program adds value to your classmate or your families?4. What makes special benefits more superior to free items in relation to loyalty program?5. Among all the loyalty programs that you have encountered, what is the best loyalty program? Why?6.

What is your opinion in regard to exchanging points for rewards?7. How influential is exchanging points for rewards to you?8. Why do you think the loyalty system that you have subscribed to will increase your purchasing power?9. How does the loyalty program you are using benefit you?10. What is the distinguishing feature that made you chose this loyalty program as opposed to the one offered by competing suppliers?11. What is the distinctive feature that you think will increase your loyalty when using the programQuestionnaire on Loyalty program that is not well perceived, and does not seem to add value to the customer1.

What are the three things you like least about this loyalty program? 2. What recommendations would you suggest to improve the flaws in this loyalty program?3. Why do you think the reward program does not add value to you?4. What suggestions would you give to enhance the loyalty program benefits everyone?5. Which is the worst loyalty program that you have ever come across? Why?6. Why do you think that the rewarding system is not satisfactory for the reward system that you don’t perceive positively?7. Why is do you think the rewarding system of the program you negatively perceive is rigid? 8. Since the loyalty program doesn’t add value to you, what reasons would you give to have it scrapped?

Feature that make loyalty program successful It is very evident that loyalty programs are going to produce a strong relationship between the customer and the business enterprise like retail chains. The benefits accrued by a business enterprise as a result of using loyalty programs include economic advantage and non-economic advantages such as sociological, psychological and relational outcome. The wheel of loyalty can be used by firms to effectively make sure that loyalty programs are functional.

The first component in the wheel of loyalty is building a foundation for loyalty, which entails factors such as market segmentation to meet the customers need, ensure that the firm is geared to excellence in terms of quality. The next component is creating loyalty bonds, which is enhance by issuing loyalty rewards in form of financial, nonfinancial appreciation and recognition; loyalty bond can also be enhanced by building high level bonds in terms of structural, social and customization; and finally loyalty bonds can be enhanced by strengthening the relationship through techniques such as bundling and cross-selling.

The last component in the wheel of customer loyalty is churn drivers that requires the business enterprise to demeanor churn diagnostics and monitor decreasing customers, it will also be necessary for the firm to make sure that switching costs are enabled. It is also very important for the firm to search for value in each customer, not the number of customers they serve.Work citedLacey, R., Suh, J., & Morgain, R. M.. Differential effects of preferential treatment levels on relational outcomes.

Journal of Service Research, 9(3), 241-256. 2007. Print.