Nobody downloaded yet

Fruit and Vegetables in Australian Market - Essay Example

Comments (0) Cite this document
Australia is a country so huge that it is considered a continent. In terms of size, it is the sixth largest country in the world, but with a population of only 20 million. The country is very vast and diverse with sparse population density within its interiors…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.9% of users find it useful
Fruit and Vegetables in Australian Market
Read TextPreview

Extract of sample "Fruit and Vegetables in Australian Market"

Download file to see previous pages Agriculture does not play a dominant role in the economy of the country and its share of Gross Domestic Product is only three percent. "Gross farm product (GFP), which is a measure of the value added in production contributed by businesses classified to the Australian and New Zealand Standard Industrial Classification (ANZSIC) Subdivision 01 (Agriculture). In 1999-2000 GFP was calculated to be $17.6 billion, or just under 3% of gross domestic product." (7113.0- Agriculture, Australia, 1999-2000 2006). Still the country produces a wide variety of crops including fruits and vegetables. Even though Australia is self sufficient in agriculture, the country also imports fruits vegetables and other agricultural commodities mainly due to rising process of domestic produce and increased demand. "The report says that the rising population and demand, low productivity growth and increasing Australian horticultural prices relative to world prices, will place considerable pressure on imports." (Australia: Imports Threaten Fruits and Veges 2008). It would be pertinent to find out how the producers from different parts of this vast country are able to market their produce to the local population. The backbone of the fruit and vegetable market in the country is handled by what is known as the Australian Central Markets. There are six central markets in the country and it is responsible for handling a majority of the fresh produce in the country. "The majority of Australia's fresh produce is either traded or transhipped through Australia's central markets." (About the Market). The concept was a recent one that started operations in 2001 with the purpose of streamlining the wholesale market of fruits, vegetables and flowers in the country. According the above mentioned website, the Central Market Association of Australia is the coordinating agency of the six central markets who are members of this nodal agency. The six member association spread representing nearly all of the fruit and vegetable market in the country are The Adelaide Produce Markets Limited, Brisbane Markets Limited, Melbourne Market Authority, Newcastle Market Pty Ltd., Perth Market Authority and Sydney Markets Ltd. The market is not open for business by individuals for domestic use. This study will focus only on the Melbourne Market Authority since it is representative of the whole country. This market comprises of nearly 600 producer and wholesaler outlets and 140 wholesale trading units. The website says that "Over 1800 individual fruit and vegetable buyers representing independent greengrocers, supermarkets, restaurants and food processors source their produce direct from the Market. Many more receive deliveries and consignments from the Markets." Hence this figure also represents the retail market of the country. A wide variety of fruits and vegetables are available for purchase and resale. About 86 varieties of fruits and nearly eighty five varieties of vegetables are available here which is ultimately made available to the individual consumers. It includes apples to bananas, beetroot, breadfruit, Changko Manis, Chive (Onion Chives), Currant (Red Currant), Fig, Gooseberry, Hogg Plum, lemon, Loganberry, Mango, Olive, Pea Shelling, Potato, Strawberry, Turnip, Winged Bean etc. (Market Fresh News 2008). This list is just to show the wide variety of common and exotic fruits and vegeta ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Fruit and Vegetables in Australian Market Essay”, n.d.)
Fruit and Vegetables in Australian Market Essay. Retrieved from
(Fruit and Vegetables in Australian Market Essay)
Fruit and Vegetables in Australian Market Essay.
“Fruit and Vegetables in Australian Market Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Fruit and Vegetables in Australian Market

Economic100 Article Analysis

...of North Carolina at Chapel Hill Economics Interactive. A – elastic; Midpoint – Unit Elastic; B – Inelastic. While the article is optimistic in its estimations of a price drop, it omitted an important issue – along with the losses of the fruit production, the national exports also suffered. Therefore the loss estimation of $225 million by Ausveg seems inaccurate, as it does not take into account the foreign market future losses. “Australia is considered a niche, high quality exporter of fruit and vegetables and has some supply advantages in the world market due to its ability to supply in the counter seasons to the northern hemisphere.”10 “David Minnis,...
5 Pages(1250 words)Article

Fruit Delight

...?Case Study – Fruit Delight Overview of communications considerations for the target market The major objective of marketing communication for the target market, “weight-conscious adolescent female aged 12-16”, would be as follows (Dahlen, Lange and Smith 2009): to provide a brand different from the current one under the name Fruit Winders to provide information about the brand value as well as about its differentiating features persuade the target audience to change attitude and shift to the choices being made available Usually adolescent females in this age group are highly influenced by social figures and peer group behavior. They want to look and...
7 Pages(1750 words)Essay

Pomegranate fruit

...? Pomegranate is a tropical fruit botanically known as Punica granatum. Pomegranate is a fruit which is increasing gaining popularity among horticulturists across the globe. The crop is believed to have originated in Iran (Morton, 1987). For the countries in the Mediterranean, the fruit is meant of very close cultural association. For them it is a very important constituent of the diet. It has been admired for its delicacy in these countries and in increasingly gaining popularity in different corners of the world. Moreover, the medicinal properties of Pomegranate are largely being appreciated by dieticians and medical practitioners. Interestingly in Europe and United States, the...
7 Pages(1750 words)Research Paper

Critique of the Fresh Fruit and Vegetables Range available to Customers at Tesco

...A Critique of the Fresh Fruit and Vegetables Range available to s at Tesco Consumer needs’ satisfaction is an area of considerable significance for growth and development any business seeking to make profits (RAAB, 2008, page 56). A superior understanding of the retail market characteristics can help a business in its effort to satisfy customers (Sylvander, 2009, page 22). This article analyses the range of fresh fruit and vegetables available for customers at Tesco. It provides a detailed SWOT analysis of the largest UK food retailer and both long-term and short-term recommendations founded on this analysis. Executive Summary Tesco is the largest food...
3 Pages(750 words)Essay

Australian Property Market

...Impact of Interest Rates on the Demand for Residential Properties in the Australian Property Market The Australian property market provides a good long term investment for one who is investing in the house properties, by virtue of the escalation of prices over the period. Even when the market conditions show a declining trend, the investment is sure to result in a profit for the investor. During the current period there has been an all round in the economy of Australia which contributes for the improvement in the property prices. Another factor that has given a favourable outlook for the property market is the reduction in the number of...
14 Pages(3500 words)Essay

The Australian Automobile Market

...The Australian Automobile Market 1.0 Executive Summary The Australian automobile market has experienced sliding sales and most companies are finding it difficult to survive. The Holden SS Ute – sports utility trucks have been popular and keep upgrading the product. However, they too need certain changes in their marketing mix to enhance the sales. This report recommends additional functional features to the product mix with customized interiors and colour of the vehicle. The price mix should adopt differential pricing and volume discounts. The promotions can be widely varied. To maintain public relations, racing and sporting events should be organized...
8 Pages(2000 words)Essay

Fruit seed dispersal because the seed pods of over ripened fruits tend to burst open thus scattering the seeds into the wind for depositing over vast land areas. Humans have also helped in propagating seed dispersal because of our tendency to carry fruit trees and plants that we consider decorative when we migrate from one place to another thus allowing for the spread of fruit and vegetable crops throughout various territories. (Hodag, 2011). However, considering that human beings tend to create fecal matter that is not deposited back into the soil but rather in sewer systems and land fills, human beings tend to disrupt the balance when it comes to seed dispersal because...
2 Pages(500 words)Essay

Fruit fly

...Genetics involves basic patterns of inheritance and the expression of genes by pea plants. A study of genetics reports that an offspring may contain one gene from both parents. Another study in genetics reports the existence of the X- linked traits. In this study, fruit flies were selected to demonstrate the X-linked trait. Fruit flies are extremely small insects of about 3mm long. They are relevant for a genetic experiment because they utilize small space in comparison to other species. These insects have a natural diet, which does not include extraneous materials. On the other hand, the life cycle of the fruit fly is normally short. In this respect, it lasts for about 26 and 33 days...
2 Pages(500 words)Lab Report

Robinson fruit shoot market share

...Chapter Four Findings 4.0 Introduction This chapter will present a breakdown on the data collected through the depth interview. It will discuss in details the field work and data collection for the research project. Each of the questions had been designed to meet the different objectives which are: •To understand how brands compete for market share •To identify the factors that lead to an increase in market share •To identify current consumer trends in the fruit juice industry •To provide an understanding of the factors that play an important role in gaining market share so Robinson Fruit Shoot can achieve an increase of 5% of their...
6 Pages(1500 words)Essay

Strange Fruit Paper

...Strange Fruit Introduction Jazz ballad is a music genre characterized sentimental, slow as well as intimatelove songs. Other characteristics of ballads are that they often tell a story and may present attributes of drama, action as well as dialogue. In the book, Strange Fruit by David Margolick, the evolution of a popular song – Strange Fruit, is illustrated (Ward 107). An analysis of this song from the book positions it uniquely in the jazz ballads history. This paper highlights the main characteristics of the song, Strange Fruit that would be associated with jazz ballad and how the book portrays the issues of racism within the American society of the time. Discussion...
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Fruit and Vegetables in Australian Market for FREE!

Contact Us