Media plan for carpooling in Qatar - Coursework Example

Media plan for carpooling in Qat Media Plan for Carpooling In Qat Media objectives Reach Sharing of rides,carpooling is essential as it promotes the effective utilization of resources and eliminate all instances of resource misappropriation. This plan intends to inform the public within our areas of interest and the other segments of market in Qatar. Imperatively, the initiative intends to create interest for Qatari residents to share cars and use public transportation. Reaching the populace intends to enlighten them on the importance of carpooling rather than their traditional means.

As a matter of advertisement, the initiative intends to enhance the competitiveness of the venture amongst the targeted customers. At the end if the program, every probable customer within the region should be aware of the ride-share.FrequencyThe organization will recognize its customers as the first practice. Then the organization will encourage satisfaction amongst the customers. Lastly, the company intends to use a number of methods to retain the customers.Continue Quality service provision and effective resources will be used as the main factors for promoting continuity among the customers.

Indeed, customers will be willing to be served by the entities that provide outstanding services.2) Implementation plan The media plan is set to be implemented with decreasing intensity from the first time as the process continues. In the beginning, the marketing will take place in all the identified media to relay its intentions daily. The main media houses identified will be used as conduit to relay information to their subscribers through television broadcasts and radio announcements for the first three months.

After the first operation of frequent announcements and broadcasts via the identified media, the company intends to advertise twice per month in the subsequent months. Finally the company will be advertising in a sequence of three months.Budget3) Media selection Social media Through its Instagram account, the company intends communicating the images of its products such as cars to the public. Most customers are attracted with whatever they see and this will form a successful means of advertisement.

Billboard (Q-media) The company will reach larger masses of the public through displaying its products and services on the strategic points on the main billboards.Animated advertisement in cinema theatre in Qatar This will form the main form of advertisement since the current trends favor animations in the marketing industry. The main advantage of animations as advertisement tools are the comics involved and the reality depicted besides the outstanding fictions. Targeting the cinema halls is important since it reaches the potential customers directly.

ReferencesKelley, L. D., & Jugenheimer, D. W. (2008). Advertising media planning: A brand management approach. Armonk, N.Y: M.E. Sharpe.