Leading Innovation & Creativity Product name: Shumate - PowerPoint Presentation Example

Leading Innovation Product mix Product mix is also referred to as the entire amount of products that a particular establishment offers to its customers. The organizations continually make decisions makes decisions about the range of products to produce. The decisions will usually include a situation whether to produce new products or how to manage the existing products. Footwear is the garments worn the feet for the protection of the feet or fashion.Throughout the middle Ages period, men and women wore patterns, commonly seen as the predecessor of the modern high-heeled shoe.

During ancient period, heads of state such as Catherine de Medici and Mary of England wore high-heeled footwear to make them look a bit taller or larger than life. By 1580, male likewise wore high hilled shoes to make them, and a person with authority or wealth might be described as, well-heeled. In the contemporary world, high-heeled shoes are parts of womens fashion, possibly more as a sexual prop.Research has shown that more men are attracted to women wearing high than those on flat shoes.

It would approximately take 7 minutes to approach a woman on high hills while it would take twice as much to approach a lady in flat shoes. More women will be high-hills thus making the business a more promising venture in the market due to the increased demand for the shoes. The product will be best suit for the ages between eighteen to thirty-five years of age.Organizations must strike to equalize the difference between giving the customer’s wants and trying to provide to everyone’s wants stocking as many products as possible.

Dividing products into product lines helps firms to developing product strategies are essential to customer’s satisfaction. These will assistance sellers identify which product to which will not need product monitoring.References1. Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V, Altman, Elizabeth, J 2008) Innovator’s Guide to growth Putting Disruptive Innovation to Work, Harvard Business School Press.2. Siltala, R. 2010. Innovatively and cooperative learning in business life and teaching University of Turku3.

Kotler, Philip & Keller, L. Kevin 2012 Marketing Management Pearson Education Limited 20124. Developing Business Strategies, David A. Acker, John Wiley and Sons, 19885. Salge, & Vera, A. 2012, Benefiting from Public Sector Innovation: The Moderating Role of Customer and Learning Orientation, Public Administration Review6. Engelberger, 1982. Robotics in practice: Future capabilities. Electronic Servicing & Technology magazine7. Borden, Neil H. 1965. "The Concept of the Marketing Mix".In Schwartz, George.

Science in marketing. Wiley marketing series Wiley8. Brian Solis(2011) Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, John Wiley & Sons9. McCarthy, Jerome E. (1964). Basic Marketing. A Managerial Approach. Homewood, IL: Irwin.10. Davila, T., Epstein, M. J., and Shelton, R. 2006 "Making Innovation Work: How to Manage It, Measure It, and Profit from It. " Upper Saddle River: Wharton School Publishing11. Margo DeMello2009 Feet and footwear: a cultural encyclopedia.

Macmillan.12. Frazine, Richard Keith (1993). The Barefoot Hiker. Ten Speed Press13. Strumsky, D.; Lobo, J.; Tainter, J. A. (2010). "Complexity and the productivity of innovation". Systems Research and Behavioral Science14. Jerome McCarthy (1975)”Basic Marketing: A Managerial Approach," fifth edition, Richard D. Irwin, Inc.15. Koichi Shimizu (2003)"Symbiotic Marketing Strategy,"4th edition, Souseisha Book Company.(Japanese)16. Hirano, Hiroyuki (1995) 5 Pillars of the Visual Workplace. Cambridge, MA: Productivity Press17.

Osada, Takashi (1995) The 5S’s: Five keys to a Total Quality Environment. US: Asian Productivity Organization18. Michael Ballé& Freddy Ballé (2009) The Lean Manager, Lean Enterprise Institute19. Holweg, Matthias (2007) "The genealogy of lean production" Journal of Operations Management20. Andrew Dillon, translator, 1987 The Sayings of Shigeo Shingo: Key Strategies for Plant Improvement)