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Marketing Essays

Result for Subject Marketing:
19930 essays
Internet Marketing at Starbucks Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
Starbucks website and social media pages are interactive and clients can ask questions and get answers to their inquiries in company products, locations, and prices. They can also have their complaints addressed. Among all the categories of the marketing mix, the one which varies in case of internet marketing is the promotional activities as the product, place, and the price remains the same.
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Dasani water Market Analysis Marketing Essay
2 pages (500 words) , Download 6 , Essay
Free
Many factors both permanent and temporary influence customer behavior. The factors include cultural, societal, personal and psychological factors. However, the
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Traditional versus Digital Media Marketing Essay
8 pages (2419 words) , Download 5 , Essay
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Digital media has given several ways to make marketing communications such as search engines, social media, banner ads, and smartphone applications. These forms of the promotional medium are relatively new to the customers and are quite effective in creating customer awareness by drawing their attention.
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A Doll's House: Nora and Torvald Characters Marketing Essay
5 pages (1449 words) , Download 2 , Essay
Free
It is also used to reveal some of the traits that most of the characters pose. Most analysts have argued that without the extortion plot, the play would lose its touch and meaning, as it is considered the fabric that holds together other components in the play. Forgery gives Krogstadthe needed courage of threatening Torvald Helmer at the bank, which cascades into irreconcilable hatred.
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The Mission of Being in the Market Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
When dealing with career progress, the clients are the propellers of one’s career. Creation of a good rapport with the customer the pages created is what leads them to you. The pages, therefore, have to be branded accordingly to catch the attention of the clients. Content posted and updated at regular intervals on the platforms should be linked directly.
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Marketing & Entrepreneuriship Marketing Essay
12 pages (3000 words) , Download 3 , Essay
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In order to be successful in a given business venture, an entrepreneur must be skillful in analyzing and scanning the environment to establish a gap in the market where there are consumer needs that are not adequately satisfied. In other words, an entrepreneur must add value and needs to be creative by creating an organizational structure.
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Customer Relationship Marketing Is the Key to Successful Marketing Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
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In fact, Gummesson (1994) went as far as to say that these models were manipulative and exploitative in nature. Since the nineties, the new concept that is taking hold is that the most effective way of getting and retaining customers is through the practice of Customer Relationship Marketing (CRM).
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Marketing Management: Creating Brand Equility Marketing Literature review
9 pages (2250 words) , Download 2 , Literature review
Free
The pursuit of brand excellence can be likened to the Holy Grail of marketing. It is almost impossible to achieve, much less to maintain. The marketing landscape is littered with brands that failed, or are languishing in oblivion as more and more products and services enter the market each year, all vying for a piece of the proverbial consumer pie.
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Principles of Marketing Marketing Essay
1 pages (376 words) , Download 2 , Essay
Free
The mission of SPFB is to secure, grow, process and distribute food to charitable organizations and needy persons while providing livelihood opportunities to people to come out of poverty (SPFB, ‘About Us’). SPFB is a private, not for profit organization governed by a Board of Directors, which works with a CEO, staff and community volunteers.
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Why Warehousing Exist in Supply Chain Marketing Assignment
1 pages (484 words) , Download 6 , Assignment
Free
Enhancing warehousing security for people calls for effective consideration of the hiring process of all employees in a warehouse. With reference to facility security, high-tech (for example, closed-circuit video cameras) and low-tech (for example, fences) devices should be installed. However, these devices are expensive.
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Marketing trend (Internet and online marketing) Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
wing to the extremely rapid expansion and increased application of internet, business organizations are diverting their interests to the internet (McCarthy, 2011). This paper will discuss the differences in the impacts of internet marketing trends on consumer and business
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Case study anaylsis ( marketing management) Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The weaknesses of the company are evident on its management planning (Ferrell & Hartline, 2011). For example, Ali and Saied failed to create a strategic plan for coping with
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Telephone Interview for the London Borough of Newtown Marketing Essay
8 pages (2241 words) , Download 2 , Essay
Free
Only 21 of the respondents were in favor of paying less than 50p weekly for additional services whereas 41 of the respondents agreed to pay between 51p and £1.00. It was also found that 15 of the respondents were willing to pay between £1.01 and £1.50 and 10 of the respondents were willing to pay between £1.51 and £2.00 for the cleaning of internal areas.
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Bioterrorist Threat in the US Marketing Essay
2 pages (617 words) , Download 2 , Essay
Free
Bioterrorism is the deliberate application of disease-causing agents such as bacteria, viruses, fungus, or toxins on an enemy population. The application of biological weapons dates back to ancient civilizations when biological agents were used to destroy enemy cities. Unlike conventional weapons, biological weapons do not differentiate between enemy and friendly forces.
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Service Quality in the Banking Industry Marketing Book Report/Review
11 pages (2968 words) , Download 3 , Book Report/Review
Free
Arasli, Katircioglu, and Mehtap-Smadi have presented the paper “A comparison of service quality in the banking industry: Some evidence from Turkish- and Greek-speaking areas in Cyprus” with the aim of analyzing and comparing the service quality of “the commercial banking sector” (Arasli, Katircioglu and Mehtap-Smadi 508) in Cyprus.
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Samsung Marketing Principles Marketing Essay
4 pages (1000 words) , Download 4 , Essay
Free
According to the research findings, it can, therefore, be said that effective marketing requires that the marketer(s) understands the environment within which he/she operates in terms of where the product is in the market, where it needs to be and what are the influencing factors towards its general performance within the market.
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Marketing Communication Trends Marketing Essay
4 pages (1413 words) , Download 2 , Essay
Free
The shift from regional media to international electronic communications structures and social media growing to be a fraction of the total; the shift from designed, programmed media events to instant communication between individuals and companies; the shift from time-, and location-bound communications structures to time-shifting by customers to fit their requirements and their programs.
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Online Restaurant Promotions Marketing Case Study
1 pages (250 words) , Download 3 , Case Study
Free
The restaurants offer discounts to attract more customers. Payments received from these customers cover the entire marginal cost and some portion of the fixed costs. Thus, in the ultimate analysis, offering
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Are Domestic and International Marketing Dissimilar Marketing Article
6 pages (1500 words) , Download 3 , Article
Free
This topic was presented by Reem Al. Najdi as the first presentation in the in the class. In her presentation, she discussed the culture of Kuwait and as a country which is located in the Gulf region. She presented an argument on how oil resources impact the culture of Kuwait, how the surrounding culture impacts Kuwait society.
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International Labor Market Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
My recent visit to the ‘Sport Challet’ that had wide range of sports clothing’s, gears, accessories etc of renown brands like Nike, Adidas, Puma, Reebok, Speedo mostly had the manufacturer of these products in Asian countries, where they pay
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Marketing Reserch Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The latest prices of Cadillac SRX is in the range of $50,000 per vehicle indicating that the car is made for the high end consumers who are willing to use luxury cars as well as the
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Consumer Research of Intuit Marketing Case Study
1 pages (328 words) , Download 5 , Case Study
Free
It is essential to state that Intuit recognizes the value of understanding how customers use, feel, and rate their products. It conducts a number of consumer studies in which the customers are invited to participate in a number of ways; the research is divided into site visits and laboratory studies.
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Context Analysis of The Body Shop Launch in China Marketing Essay
10 pages (3049 words) , Download 2 , Essay
Free
The product offerings and promotion strategy need to be tailored as per the trends being followed in China. However, the brand must retain its core image of an environmentally friendly company that offers good quality products but at the same time adjust the price points and product range according to the Chinese market needs
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Menu Analysis - Pricing, Consideration of Profit Margin Marketing Research Paper
5 pages (1402 words) , Download 3 , Research Paper
Free
As a point of departure, any menu must be appealing, price friendly, descriptive and images well-illustrated to ensure that the customers get the entire necessary information required before making a decision (National Restaurant Association, 2000). In the case given, the menu design does not meet the psychological pricing.
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Life Style assignment Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
The callous and indifferent authorities have become inhumane and they never fail to astound. The world needs salmon. The salmon is against the oppression
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Marketing Plan Critique Marketing Essay
2 pages (500 words) , Download 53 , Essay
Free
In Mexico and Brazil, Colgate has over three-quarters market share in the oral care industry. The brand sells quite well in Africa and Asia with a considerable customer response. The performance of this company emanates from
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Internet Banking at Citibank UK Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
More than a decade ago, Internet Banking was hyped as an exemplar of a frictionless market, a perpetual cash generator that would suck in customers and spew out an endless profit stream. It was only this year that U.K. banks could honestly claim that Internet banking is, at last, contributing to the bottom line.
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Sanitarium Health and Wellbeing Company Marketing Case Study
7 pages (2141 words) , Download 5 , Case Study
Free
the market share of this product was estimated to be just under 9% in lucrative Australian markets. The company has expanded its product/brand portfolio by adding new flavors and variety such as “Weet-Bix Fruity, Weet-Bix Hi-Bran, Weet-Bix Multigrain and Weet-Bix Crunch Caramel” (Demo Design Report, 2006).
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The Internal and External Environment of Foster Group Marketing Assignment
6 pages (1830 words) , Download 2 , Assignment
Free
The organization selected for the study is Foster’s Group that is an Australian alcoholic beverage maker and has businesses spread across the globe. The report covers an extensive situation analysis of the company that includes an analysis of the internal as well as the external environment on the business strategies of the company.
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Muscle and Performance in Marketing Marketing Essay
1 pages (339 words) , Download 3 , Essay
Free
It is shown that the magazine addresses the fitness issues of both men and women. The cover page of the magazine, therefore, often has celebrity men or women and sometimes both, highlighting health features. For example, health supplements are advertised often with the photo of men and women on the cover page.
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The Main Problem of Ensuring Financial Security for Teachers Marketing Coursework
2 pages (759 words) , Download 3 , Coursework
Free
Student's Response: As the primary point of contact for this particular school, I’m responsible for the overall responsibility of many things; however, I am choosing to focus on one issue at a time. Therefore, the most pressing question is in this economically challenged culture, how can I provide the teachers more financial security? 
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Target Market and Competitive Analysis - Off 2 Gran Grans Marketing Research Paper
4 pages (1099 words) , Download 3 , Research Paper
Free
Segmentation variables include a concentrated emphasis on psychographics, behavioral segmentation, and demographics were appropriate for different rural marketplaces. The largest customer segment for Off 2 Gran Grans is referred to as the Sandwich Generation, Baby-Boomers and elderly markets that have cared for their children in a family home and wish to spend their retirement years in a familiar home environment.
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Targeting and Positioning of a Product Marketing Essay
2 pages (771 words) , Download 2 , Essay
Free
Talking on this note, it has to be said that positioning falls in the subdomain of STP strategy and it can be said having the right product positioning provides a tremendous benefit in the process of increasing the sales of the product and thereby generating a high amount of revenue for the company (Sengupta, 2005, p. 7).
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A Marketing Plan for Sainsbury Marketing Essay
5 pages (1576 words) , Download 3 , Essay
Free
A marketing plan is an integral part of the overall business. A marketing plan can be described as the blueprint outlining the overall marketing efforts of an organization. The study has been conducted to develop a probable marketing plan for Sainsbury, one of the leading food retailers in the UK for the next three years. 
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Public Administration Case Study Marketing Case Study
2 pages (500 words) , Download 6 , Case Study
Free
It was due to this that the media held investigations and found that the workers were not doing their work but hang around in bars the whole day. Some of the questions arisen include whether the city is willing to lay out some workers in order to archive effectiveness in
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Marketing Communications about advertising Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
This intense competition has influenced us to provide differentiated RTE food products that can vary from the other competitors. These products are especially for busy school or college students and
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Presentable Press Release Marketing Assignment
2 pages (396 words) , Download 2 , Assignment
Free
In the referenced article, the press release format can be changed in order to suit the audience and also whoever is passing the message (Gorton, 2007). The first step would be to ensure that irrelevant or redundant information is removed. This will make the press release, brief and also it will have all the relevant information that it needs of its audience (Gorton, 2007).
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Issues Related to the Establishment of the Center Brand Bank for Foreign Trade of Vietnam Marketing Essay
11 pages (2961 words) , Download 2 , Essay
Free
The creation of brand value and brand recognition has become equally important in the banking sector, even for established banks like the Bank for Foreign Trade in Vietnam. The Bank for Foreign Trade in Vietnam is an old bank that was established in 1963 by the Foreign Exchange Bureau of the State Bank of Vietnam.
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Consumer behaviors case Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Some consumers also think that the green products are of a lower quality or do not keep the promise kept on keeping the environment safe. In the case of the Roper survey where 41% admitted to not purchasing products that are aimed at keeping the
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Strategic Measures and Practices in the Sales and Marketing Area at Great White Marketing Case Study
9 pages (2250 words) , Download 3 , Case Study
Free
Founded in the year 1935, Allied Bakeries Limited is regarded as one of the prominent divisions of Allied Milling and Baking. The company has long been observed as a major functional division of Associated British Foods plc, one of the leading global businesses with an annual financial turnover of £12.3 billion and almost 106,000 numbers of employees, working across its 47 international countries.
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Marketing: Boots UK Marketing Essay
10 pages (2696 words) , Download 2 , Essay
Free
Boots UK considers that the location and ambiance of its store are outdated, which can prove to be a weakness. Apart from this, the analysis showed that the company has little dependence on technologies, which increase the processing time of activities. Furthermore, the company also charges comparatively high prices.
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Services of The Coca Cola Company Marketing Term Paper
6 pages (1500 words) , Download 2 , Term Paper
Free
Coca Cola plans to increase the number of products through innovativeness, being a global beverage company. Kant, the CEO, expressed the company’s plans to improve on its marketing strategies to expand its future market dominance. The management plans to reduce the company’s annual cost by $ 1 billion in 2016.
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Description of the current brand Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The strategy has allowed them to have multiple variations of the brand and sub-brands that has enabled it to cater to different market segments. The organization has eleven brands (General Motors 1). Firstly, the Baojun, Jiefang, Vauxhaull, Wuling and Buick
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Mircosoft Marketing Admission/Application Essay
2 pages (500 words) , Download 2 , Admission/Application Essay
Free
The name and the quality of the hardware and software it possess, is the main purpose for it going global. Logos are very important assets in all companies.
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Pizza Hut Company Analysis Marketing Essay
8 pages (2278 words) , Download 3 , Essay
Free
Promotional activity Pizza hut should go in for advertising, Personal selling, and direct marketing. Before launching the product the company may give banner ads about the products in important places. The company may also go in for T.V. advertisements which tell the features of the product and tells its advantages against traditional products.
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Various Technologies of Google Glass Marketing Coursework
5 pages (1280 words) , Download 2 , Coursework
Free
Technology usage has in the recent past increased significantly. Apart from the basic use of technology, a trend of Google glass has popped up to revolutionize these devices. Their physical appearance and size are among the key success factors that have made it widely acceptable in-hospital application.
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Impacts of Electronic Marketing on the Service Industry in Tallinn City Marketing Research Paper
6 pages (1763 words) , Download 3 , Research Paper
Free
Electronic marketing has increased the sales of goods and services in the service industry in Tallinn city. Electronic marketing has reduced the cost of marketing goods and services in the service industry in Tallinn city. Lack of enough qualified staff has negatively impacted the performance of electronic marketing in the service industry in Tallinn city.
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Research Methodology and Philosophy Marketing Essay
5 pages (1412 words) , Download 6 , Essay
Free
The research methodology discussed in this section reflects the overview of how the research work will be conducted. It describes the processes and methods involved in data collection and data analysis and the overall philosophical approach of the research work. It also gives an overall idea to the reader on how the researcher has approached to answer the research questions.
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The Competitive Advantage of Bubble Tea Marketing Essay
2 pages (629 words) , Download 2 , Essay
The Taiwanese specialty tea concoction was invented in Taichung in the 1980s. The colorful, refreshing, sweet tea combines green or black tea with milk, fresh fruit juices, or pulp-loaded fruit concentrates. As its unique feature, the drink contains little balls (bubbles) which are of starch. The bubbles are filled with some sweet liquid which is sucked up by the use of a straw,
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The Product Mix Strategy for Google, Facebook, and Amazon Marketing Case Study
8 pages (2051 words) , Download 3 , Case Study
Free
The company promotes itself through the web-based advertising platform, in addition to the use of billboards and search engine optimization. In pricing, the company has different prices depending on the kind of product the customer is willing to purchase. This is regardless of whether the customer needs a new or a used item.
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