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Marketing Essays

Result for Subject Marketing:
19914 essays
Marketing Communication Trends Marketing Essay
4 pages (1413 words) , Download 2 , Essay
Free
The shift from regional media to international electronic communications structures and social media growing to be a fraction of the total; the shift from designed, programmed media events to instant communication between individuals and companies; the shift from time-, and location-bound communications structures to time-shifting by customers to fit their requirements and their programs.
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Online Restaurant Promotions Marketing Case Study
1 pages (250 words) , Download 3 , Case Study
Free
The restaurants offer discounts to attract more customers. Payments received from these customers cover the entire marginal cost and some portion of the fixed costs. Thus, in the ultimate analysis, offering
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Are Domestic and International Marketing Dissimilar Marketing Article
6 pages (1500 words) , Download 3 , Article
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This topic was presented by Reem Al. Najdi as the first presentation in the in the class. In her presentation, she discussed the culture of Kuwait and as a country which is located in the Gulf region. She presented an argument on how oil resources impact the culture of Kuwait, how the surrounding culture impacts Kuwait society.
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International Labor Market Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
My recent visit to the ‘Sport Challet’ that had wide range of sports clothing’s, gears, accessories etc of renown brands like Nike, Adidas, Puma, Reebok, Speedo mostly had the manufacturer of these products in Asian countries, where they pay
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Marketing Reserch Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The latest prices of Cadillac SRX is in the range of $50,000 per vehicle indicating that the car is made for the high end consumers who are willing to use luxury cars as well as the
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Consumer Research of Intuit Marketing Case Study
1 pages (328 words) , Download 5 , Case Study
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It is essential to state that Intuit recognizes the value of understanding how customers use, feel, and rate their products. It conducts a number of consumer studies in which the customers are invited to participate in a number of ways; the research is divided into site visits and laboratory studies.
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Context Analysis of The Body Shop Launch in China Marketing Essay
10 pages (3049 words) , Download 2 , Essay
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The product offerings and promotion strategy need to be tailored as per the trends being followed in China. However, the brand must retain its core image of an environmentally friendly company that offers good quality products but at the same time adjust the price points and product range according to the Chinese market needs
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Menu Analysis - Pricing, Consideration of Profit Margin Marketing Research Paper
5 pages (1402 words) , Download 3 , Research Paper
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As a point of departure, any menu must be appealing, price friendly, descriptive and images well-illustrated to ensure that the customers get the entire necessary information required before making a decision (National Restaurant Association, 2000). In the case given, the menu design does not meet the psychological pricing.
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Life Style assignment Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
The callous and indifferent authorities have become inhumane and they never fail to astound. The world needs salmon. The salmon is against the oppression
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Marketing Plan Critique Marketing Essay
2 pages (500 words) , Download 53 , Essay
Free
In Mexico and Brazil, Colgate has over three-quarters market share in the oral care industry. The brand sells quite well in Africa and Asia with a considerable customer response. The performance of this company emanates from
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Internet Banking at Citibank UK Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
More than a decade ago, Internet Banking was hyped as an exemplar of a frictionless market, a perpetual cash generator that would suck in customers and spew out an endless profit stream. It was only this year that U.K. banks could honestly claim that Internet banking is, at last, contributing to the bottom line.
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Sanitarium Health and Wellbeing Company Marketing Case Study
7 pages (2141 words) , Download 5 , Case Study
Free
the market share of this product was estimated to be just under 9% in lucrative Australian markets. The company has expanded its product/brand portfolio by adding new flavors and variety such as “Weet-Bix Fruity, Weet-Bix Hi-Bran, Weet-Bix Multigrain and Weet-Bix Crunch Caramel” (Demo Design Report, 2006).
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The Internal and External Environment of Foster Group Marketing Assignment
6 pages (1830 words) , Download 2 , Assignment
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The organization selected for the study is Foster’s Group that is an Australian alcoholic beverage maker and has businesses spread across the globe. The report covers an extensive situation analysis of the company that includes an analysis of the internal as well as the external environment on the business strategies of the company.
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Muscle and Performance in Marketing Marketing Essay
1 pages (339 words) , Download 3 , Essay
Free
It is shown that the magazine addresses the fitness issues of both men and women. The cover page of the magazine, therefore, often has celebrity men or women and sometimes both, highlighting health features. For example, health supplements are advertised often with the photo of men and women on the cover page.
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The Main Problem of Ensuring Financial Security for Teachers Marketing Coursework
2 pages (759 words) , Download 3 , Coursework
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Student's Response: As the primary point of contact for this particular school, I’m responsible for the overall responsibility of many things; however, I am choosing to focus on one issue at a time. Therefore, the most pressing question is in this economically challenged culture, how can I provide the teachers more financial security? 
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Target Market and Competitive Analysis - Off 2 Gran Grans Marketing Research Paper
4 pages (1099 words) , Download 3 , Research Paper
Free
Segmentation variables include a concentrated emphasis on psychographics, behavioral segmentation, and demographics were appropriate for different rural marketplaces. The largest customer segment for Off 2 Gran Grans is referred to as the Sandwich Generation, Baby-Boomers and elderly markets that have cared for their children in a family home and wish to spend their retirement years in a familiar home environment.
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Targeting and Positioning of a Product Marketing Essay
2 pages (771 words) , Download 2 , Essay
Free
Talking on this note, it has to be said that positioning falls in the subdomain of STP strategy and it can be said having the right product positioning provides a tremendous benefit in the process of increasing the sales of the product and thereby generating a high amount of revenue for the company (Sengupta, 2005, p. 7).
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A Marketing Plan for Sainsbury Marketing Essay
5 pages (1576 words) , Download 3 , Essay
Free
A marketing plan is an integral part of the overall business. A marketing plan can be described as the blueprint outlining the overall marketing efforts of an organization. The study has been conducted to develop a probable marketing plan for Sainsbury, one of the leading food retailers in the UK for the next three years. 
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Public Administration Case Study Marketing Case Study
2 pages (500 words) , Download 6 , Case Study
Free
It was due to this that the media held investigations and found that the workers were not doing their work but hang around in bars the whole day. Some of the questions arisen include whether the city is willing to lay out some workers in order to archive effectiveness in
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Marketing Communications about advertising Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
This intense competition has influenced us to provide differentiated RTE food products that can vary from the other competitors. These products are especially for busy school or college students and
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Presentable Press Release Marketing Assignment
2 pages (396 words) , Download 2 , Assignment
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In the referenced article, the press release format can be changed in order to suit the audience and also whoever is passing the message (Gorton, 2007). The first step would be to ensure that irrelevant or redundant information is removed. This will make the press release, brief and also it will have all the relevant information that it needs of its audience (Gorton, 2007).
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Issues Related to the Establishment of the Center Brand Bank for Foreign Trade of Vietnam Marketing Essay
11 pages (2961 words) , Download 2 , Essay
Free
The creation of brand value and brand recognition has become equally important in the banking sector, even for established banks like the Bank for Foreign Trade in Vietnam. The Bank for Foreign Trade in Vietnam is an old bank that was established in 1963 by the Foreign Exchange Bureau of the State Bank of Vietnam.
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Consumer behaviors case Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Some consumers also think that the green products are of a lower quality or do not keep the promise kept on keeping the environment safe. In the case of the Roper survey where 41% admitted to not purchasing products that are aimed at keeping the
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Strategic Measures and Practices in the Sales and Marketing Area at Great White Marketing Case Study
9 pages (2250 words) , Download 3 , Case Study
Free
Founded in the year 1935, Allied Bakeries Limited is regarded as one of the prominent divisions of Allied Milling and Baking. The company has long been observed as a major functional division of Associated British Foods plc, one of the leading global businesses with an annual financial turnover of £12.3 billion and almost 106,000 numbers of employees, working across its 47 international countries.
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Marketing: Boots UK Marketing Essay
10 pages (2696 words) , Download 2 , Essay
Free
Boots UK considers that the location and ambiance of its store are outdated, which can prove to be a weakness. Apart from this, the analysis showed that the company has little dependence on technologies, which increase the processing time of activities. Furthermore, the company also charges comparatively high prices.
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Services of The Coca Cola Company Marketing Term Paper
6 pages (1500 words) , Download 2 , Term Paper
Free
Coca Cola plans to increase the number of products through innovativeness, being a global beverage company. Kant, the CEO, expressed the company’s plans to improve on its marketing strategies to expand its future market dominance. The management plans to reduce the company’s annual cost by $ 1 billion in 2016.
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Description of the current brand Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The strategy has allowed them to have multiple variations of the brand and sub-brands that has enabled it to cater to different market segments. The organization has eleven brands (General Motors 1). Firstly, the Baojun, Jiefang, Vauxhaull, Wuling and Buick
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Mircosoft Marketing Admission/Application Essay
2 pages (500 words) , Download 2 , Admission/Application Essay
Free
The name and the quality of the hardware and software it possess, is the main purpose for it going global. Logos are very important assets in all companies.
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Pizza Hut Company Analysis Marketing Essay
8 pages (2278 words) , Download 3 , Essay
Free
Promotional activity Pizza hut should go in for advertising, Personal selling, and direct marketing. Before launching the product the company may give banner ads about the products in important places. The company may also go in for T.V. advertisements which tell the features of the product and tells its advantages against traditional products.
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Various Technologies of Google Glass Marketing Coursework
5 pages (1280 words) , Download 2 , Coursework
Free
Technology usage has in the recent past increased significantly. Apart from the basic use of technology, a trend of Google glass has popped up to revolutionize these devices. Their physical appearance and size are among the key success factors that have made it widely acceptable in-hospital application.
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Impacts of Electronic Marketing on the Service Industry in Tallinn City Marketing Research Paper
6 pages (1763 words) , Download 3 , Research Paper
Free
Electronic marketing has increased the sales of goods and services in the service industry in Tallinn city. Electronic marketing has reduced the cost of marketing goods and services in the service industry in Tallinn city. Lack of enough qualified staff has negatively impacted the performance of electronic marketing in the service industry in Tallinn city.
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Research Methodology and Philosophy Marketing Essay
5 pages (1412 words) , Download 6 , Essay
Free
The research methodology discussed in this section reflects the overview of how the research work will be conducted. It describes the processes and methods involved in data collection and data analysis and the overall philosophical approach of the research work. It also gives an overall idea to the reader on how the researcher has approached to answer the research questions.
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The Competitive Advantage of Bubble Tea Marketing Essay
2 pages (629 words) , Download 2 , Essay
The Taiwanese specialty tea concoction was invented in Taichung in the 1980s. The colorful, refreshing, sweet tea combines green or black tea with milk, fresh fruit juices, or pulp-loaded fruit concentrates. As its unique feature, the drink contains little balls (bubbles) which are of starch. The bubbles are filled with some sweet liquid which is sucked up by the use of a straw,
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The Product Mix Strategy for Google, Facebook, and Amazon Marketing Case Study
8 pages (2051 words) , Download 3 , Case Study
Free
The company promotes itself through the web-based advertising platform, in addition to the use of billboards and search engine optimization. In pricing, the company has different prices depending on the kind of product the customer is willing to purchase. This is regardless of whether the customer needs a new or a used item.
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Organization Analysis - Wal-Mart Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The organization initiated its activities in the year 1962 by opening its first shop in Arkansas. Years later, the organization developed into Wal-Mart stores; opening the first supply center and home administration center at Bentonville. The organization launched the first super center in 1988 whilst initiating the first global unit in Mexico.
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Marketing Research and Its Techniques of Conducting Marketing Assignment
12 pages (3668 words) , Download 2 , Assignment
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Marketing research enables the manufacturers, industries, and companies to have a comprehensive and analytical assessment in respect of the views, preferences, requirements as well as prospects and perils of the consumers, retailers, and stakeholders involved in the sales and purchase of their product. 
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The Analysis of Dunkin's Segment and Starbucks Market Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
The segment that Dunkin's is attempting to reach through positioning is what can be classified as 'average Joe'-the middle-income blue- and white-collar workers across all ages, races; who like to belong in a crowd; who although values nicer stores they like it to appeal to the ordinary Americans. These people do not like the fancy store layouts of couches, art-decorated walls.
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The Probable Marketing Strategies of Paint X Corporation Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
This paper discusses the probable marketing strategies of Paint X Corporation based on understanding the behavioral aspects of customers. This is a very important consideration knowing the fact that customers are human beings with different personalities, different needs and different perceptions of things in life.
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A Five Forces Analysis of Fulham FC Marketing Assignment
7 pages (2062 words) , Download 3 , Assignment
Free
To analyze an organization’s business environment in which it operates, many different techniques are used and of all those techniques, Michael Porter’s five forces analysis is a very renowned technique. “Five Forces Analysis helps the marketer to contrast a competitive environment. It has similarities with other tools for environmental audit, such as PEST analysis.
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A Marketing Strategy of Krapf Foods Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
A marketing strategy is a process that allows an institution or organization to direct its limited resources on broad opportunities, which increase its sales and sustain a competitive advantage. This asserts that marketing significantly enhances a strong customer relationship and creates value for customers.
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Factors That May Have Contributed to the Success of Notonthehighstreet.com Marketing Essay
4 pages (1274 words) , Download 2 , Essay
Free
There are several high profile e-commerce businesses that have sprung up across the globe. One of these notable and very high profile leading businesses is notonthehighstreet.com. It is located in the United Kingdom and focuses on innovation, excellent customer value and the provision of high-quality products.
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The Goal by Eliyahu M Geldratt Marketing Essay
6 pages (1645 words) , Download 2 , Essay
Free
Business life and private life can move together like a train that speeds on two parallel tracks and they impact each other for better or worse—this is the message Eliyahu Goldratt articulates in his novel “The Goal.” In a manufacturing plant, if there is a problem in one area, it is bound to lead to problems in the other areas as well.
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GlaxoSmithKline: The Shifting from Patented to Generic Drugs Marketing Research Paper
8 pages (2231 words) , Download 2 , Research Paper
Free
Great strides have been in research and development, which has seen the formation and discovery of new medicines, vaccines as well as other health products. Moreover, increased competition has made the company improve on performance in order to overcome the challenges associated with competition as well as to remain relevant within the industry.
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The Debate Between Global Convergence and Global Divergence Marketing Research Proposal
15 pages (4066 words) , Download 3 , Research Proposal
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Whether consumers in disparate nations, with unique cultures, maintain ethnocentrism when making purchasing decisions. The study is important as it provides previous empirical support which illustrates that there is substantial global convergence as a result of globalization which has made disparity of culture non-existent.
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Understanding Hope and its Implications for Consumer Behavior Marketing Essay
10 pages (2713 words) , Download 2 , Essay
Free
Understanding market segmentation is important since it will enable the marketing department of this company to divide the market into small segments based upon the needs of customers. The understanding market segment will enable the marketing department to identify the number of potential customers or users, which they can reach through clever promotions and advertising of the toy products.
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Vision Statement for Prince Mohammad Bin Fahd University Marketing Assignment
4 pages (1220 words) , Download 2 , Assignment
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Prince Mohammad bin Fahd University is a new private university established in 2008 based in Al-Khobar in the Eastern Province of Saudi Arabia that offers high-quality education to qualified students that helps the graduates to address diverse economic, social, and academic problems in the immediate community.
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The Coca Cola Company Marketing Mix Marketing Coursework
11 pages (2750 words) , Download 3 , Coursework
Free
The recent era of globalization has turned the entire market into a single marketplace. This practice is being continuously supported by technological up-gradation as well as the innovative trends of marketing. Earlier, the marketers used to consider a specific market and used to design their products according to the needs of that particular market.
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Segmentation, Targeting, and Positioning Marketing Essay
1 pages (285 words) , Download 19 , Essay
Free
Positioning is an act of creating a brand image and product development in the minds of customers. The positioning includes convincing the customers about the perceived benefits of buying your insurance products. Positioning helps in long-term company growth since it helps to build a brand image in the market. Positioning takes a form of product introduction and market testing.
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Product definition Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
Free
The most important attributes of Rolls Royce Phantom are its engine, power, tires and the seats which are necessary for its proper functioning. The Phantom comprises of an engine that can be categorized as 6.7L V12 and it has a power of 435 hp, its back as well
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Aquafresh Toothbrush Advertisement Marketing Term Paper
9 pages (2285 words) , Download 2 , Term Paper
Free
Other sister brands of toothbrushes from Aquafresh are Dragon Tales, for children, and Max-active that was described as the first toothbrush to fit any size of the tooth in 2004. The advertisement introduces a flexible toothbrush that is said to reach all corners of the mouth, removing even the hidden food particles.
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