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Marketing Essays

Result for Subject Marketing:
19702 essays
The Establishment of a Separate Pizza-Making Facility Marketing Essay
5 pages (1262 words) , Download 2 , Essay
Free
Tarek should respond to Hind’s proposal positively, though with certain amendments. The facts in the case justify the establishment of a separate pizza-making facility with its own unique identity disassociated with the identity of Holiday Inn. Being the Restaurant and Food Services Manager, Hind is more aware of the problems at the grass-root level compared to Tarek who is General Manager.
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Target Marketing Strategy and positioning of Popeye Marketing Case Study
7 pages (2107 words) , Download 3 , Case Study
Free
The critical incident includes the postings of the blogs on Popeye marketing strategies. According to the postings, the Popeye is considered to be an attractive place. The ambience and the food quality are found to be more attractive. The experience of Popeye Singapore seems to be ok because of the good and spacious place.
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Enterprise Car Rental Case Analysis Marketing Essay
11 pages (3370 words) , Download 2 , Essay
Free
It is how interaction takes place between companies and consumers to create a mutually beneficial relationship. The case study focuses on Enterprise Car Rental company. It is an international brand that was founded in 1957. It is in over 6,000 locations across the world. It has taken deep roots in the United States, Canada, United Kingdom, France.
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Enterprise Car Rental Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
The case study focuses on Enterprise Car Rental company. It is an international brand that was founded in 1957. It is in over 6,000 locations across the world. For instance, it has taken deep roots in countries such as the United States, Canada, United Kingdom, France, Germany, Italy, Portugal, Ireland and Spain.
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Cross-Cultural Consumer Behavior: Northern Lights Holiday Norway Marketing Essay
4 pages (1344 words) , Download 2 , Essay
Free
Northern Lights Holiday should understand the reasons or intentions of the customers traveling to the region. The customer will not wake up and decide to go to the region, but there are some factors, which influence the customer to visit the region. Factors influencing the customer are in two types; pull and push factors. 
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5 forces model on Qatar airways Marketing Assignment
2 pages (500 words) , Download 8 , Assignment
Free
Skytrax is a liberated aviation monitoring organization. In addition, this monitoring organization named the cabin crew of Qatar Airways as the greatest in the Middle East. The cabin crew has also being rated as the fifth best worldwide
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The Creative Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Therefore, there is a need for accuracy for future developments so as to maximise customer retention and satisfaction (Kasavana & Cahill, 2003), which has led to the development of the MRD product that
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Marketing Plan for Korra Dancewear Marketing Term Paper
9 pages (2434 words) , Download 2 , Term Paper
Free
Based in Canada, in Ontario city, the challenge is finding means to drum up interest in the new collection of dancewear created by the owner and is solely focused on the online channel, and our goal is to translate improved attention to greater revenues, all while working with constraints in funding.
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New product development Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
With regard to the concept on estimating sales, it is therefore important to consider who will definitely buy the product, who would probably buy, who might or might not buy, probably would not buy, and definitely would not buy. The first concept generated about the
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Aquafresh Toothbrush Advertisement Marketing Term Paper
9 pages (2285 words) , Download 2 , Term Paper
Free
Other sister brands of toothbrushes from Aquafresh are Dragon Tales, for children, and Max-active that was described as the first toothbrush to fit any size of the tooth in 2004. The advertisement introduces a flexible toothbrush that is said to reach all corners of the mouth, removing even the hidden food particles.
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International Marketing Plan the Argos Entering the China Market Marketing Coursework
6 pages (1578 words) , Download 3 , Coursework
Free
The change in the economical and cultural aspects of the nation has a strong impact on the trading and business environment. The significant change was noted in 1997 when Hong Kong returned to the control of China. This has to lead to a significant impact on the economy as well as on the culture of the region.
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What is the Attraction of Dove Ad Legacy Marketing Coursework
5 pages (1250 words) , Download 3 , Coursework
Free
The chosen Dove ad is ‘Legacy’. The ad focuses on the stories of several mother and daughter pairs responding to a question on how they felt about their bodies. The daughters are young children, and the mothers are generally in the prime of life. Mothers are the target audience for this communication.
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Check order instruction and attachment Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
3. 3D Navigation System: With a high-resolution 3-D navigation system, one is guaranteed to get to their destination fast and with ease. The system has a 200 GB on-board memory for storage of offline maps, which accommodate navigation in regions that are off the grid
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Contemporary Strategy Analysis of American Apparel Company Marketing Essay
2 pages (578 words) , Download 2 , Essay
Free
American Apparel Company is a fashion company that manufactures clothes, distributes, and retails clothes. The company is positioned in Los Angeles California. It also performs its adverts and marketing for its designs. The company was founded in 1989 to date it has greatly shown its massive business turns out in profits and trends.
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The Monitoring of Production Planning Department in BMW Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
The systems provide ample data for load planning. The configuration depends on manufacturing locations. For example, high automation levels are more profitable within countries that there are high labor costs while countries with minimal labor costs have less automated production systems (Henry, 2008, p 875).
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The Fashion Industry - Zara Marketing Coursework
10 pages (2500 words) , Download 4 , Coursework
Free
This essay explores the industry of fashion. This report will look into the marketing environment of Zara and also look into the strategies applied by them. Further into the discussion, we also look into the effect of online shopping on Zara and how they are catering to this issue. In this context, we have considered Europe as our region of study.
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Individual Reflective Report Marketing Term Paper
11 pages (2750 words) , Download 5 , Term Paper
Free
The choice of topic was well thought out with regard to the percentage of market share held by Clarks compared to other brands. However, there was a wide range of brands to choose from which posed a challenge. Many competitors in the same market, for example, M&S and Sports Direct that also command a better part of the market.
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Marketing Plan of Get It Done Office Pros Marketing Essay
5 pages (1567 words) , Download 2 , Essay
Free
The ‘Get It Done Office Pros’ is a proposed business, which will provide environment-friendly cleaning services to its customers. The company will be established as a partnership venture by two co-founders, Mr. John Good as well as Mr. Wanda Morris in Columbus, GA. In this marketing plan, the final rollout of the company services will be devised and proposed accordingly.     
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Creative Marketing Strategy Marketing Case Study
9 pages (2557 words) , Download 5 , Case Study
Free
For the SOSTAC approach to work, there is an important detail that should be considered, that is the 3Ms: money, men and minutes. Money is the capital that is to be invested in the market. Men represent the labor force required for marketers the minutes represent the time frame, deadlines, and schedules that the brand should have picked up.
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Marketing Management Step through for Mega Bastard Corporation Marketing Essay
8 pages (2216 words) , Download 2 , Essay
Free
The marketing environment consists of those external factors to a firm that impacts the ability of the firm to undertake marketing activities. These are external circumstances, conditions, and realities that firms must face up to, and must take as givens, in crafting marketing strategies, and in coming up with viable product and business ideas.
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Healthcare Marketing Marketing Research Paper
4 pages (1000 words) , Download 3 , Research Paper
Free
The affordable healthcare act, which is commonly known as Obama Care, has introduced a whole lot of new opportunities as well as hurdles for health marketers and insurance providers. However, even as the Affordable Healthcare continues to elicit divergent views as to how it will affect the healthcare delivery in the United States.
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IPhones Marketing Plan Marketing Term Paper
13 pages (3623 words) , Download 2 , Term Paper
Free
After the change of its name from Apple Computer Incorporated to Apple Inc., the most fascinating phone model; iPhone was introduced in the market. The future indicates how the efforts expressed through globalization flexibility make sense. The iPhone 5C has been aligned in relation to market demand and customer buying behavior.
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Pop-Tarts Brand Analysis Project Marketing Research Paper
4 pages (1358 words) , Download 2 , Research Paper
Free
In order to attract the loyalty of this market, Kellogg Company should increase its advertising budget. This is to enable the marketing department to use visual, audio, and print media in order to reach the target market. This would play a significant role in increasing the overall sales of the company.
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Lifetime Value and Loyalty Programs Marketing Essay
1 pages (334 words) , Download 2 , Essay
Free
It is essential to identify and maintain the most rewarding clients in any royalty program (Wreden, 2007). The results from lifetime value (LTV) calculation are useful in categorizing the clients and identifying the most rewarding ones so that they are retained in the royalty program. In this regard, there is a basic understanding of the estimated duration.
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Blackberry Mobile Company Marketing Essay
1 pages (256 words) , Download 2 , Essay
Free
A marketing plan is the advertising strategy that a business will implement to sell its product or service. The marketing plan will help determine who the target market is, how best to reach them, at what price point the product or service should be sold, and how the company will measure its efforts.
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The Modern Law of Real Property Marketing Term Paper
7 pages (1750 words) , Download 2 , Term Paper
Free
In the given work it is also said that other features include preparing the house for sale, setting a price, negotiating with potential buyers, and hosting open houses shows. All these steps are essential in the process of selling my house. The first step becomes the most important of all the steps.
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International Marketing Strategy Marketing Essay
3 pages (750 words) , Download 3 , Essay
that are fascinated by foreign products and brand names, as well as the middle class, who have demonstrated an increasing willingness to consume new products and services (Lister, 2014). In the initial stages – within the first 4 years – acquisition will focus on direct
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Marketing Strategy for a New Product Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The laundry industry plays a very crucial role in the lives of people. Therefore, the launching a new in the laundry industry requires a comprehensive marketing strategy. Coming up with a product marketing strategy is one of the most challenging aspects of marketing and launching a new product. The strategy will involve marketing mix and 4ps.
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Nutri Natural, Herbal and Vitamin Supplements on the United Kingdom Market Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
Research analysts suggest that the market is expected to reach a value of about $786 million by the end of 2018. The health regulators seem to be constraining the market as they take a restrictive approach to ensure that food supplements released in the market are healthy and that organizations are able to deliver to the standards they promise.
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The Fashion Industry and the New Consumer Marketing Coursework
8 pages (2000 words) , Download 2 , Coursework
Free
The study looks into different scholarly works in a bid to explain the details of fashion industry in relation to new customers. Some scholars provide an alternative summary of the company communications through a historical angle, defining five core or central themes. The insight, by the 1990s, that the company had to adopt better communications.
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Management and Strategic Changes in Sprint Corporation Marketing Research Paper
17 pages (4660 words) , Download 7 , Research Paper
Free
On various occasions, he has suggested that Sprint fire its marketing leaders to pave for their failure to develop effective marketing campaigns and set them in motion. It is evident that leadership battles in the company have undermined the ability of the company to design channels to distribute its products within the US market.
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Consumer Behaviour and Retail Marketing Strategy Marketing Essay
15 pages (4307 words) , Download 3 , Essay
Free
Consumer behavior refers to the overall attitude, preference, intention as well as the decision made by a consumer concerning the purchase of products or services in the market. The study of consumer behavior aims at establishing the path that consumers follow in arriving at the decision to buy or not to buy a particular product from a range of similar products available in the market.
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Marketing as a Livelihood of Any Business Marketing Assignment
8 pages (2146 words) , Download 2 , Assignment
Free
Marketing will always help any business in defining the marketing elements in order to successfully position their market offer. Any business wishing to increase its ROI should employ a market mix and not listen to those dispelling it and calling it a myth. The market mix is the only transparent approach to marketing.
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Green Mountain Coffee Roasters Fair Trade Coffee Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
They have revolutionized the whole coffee industry with their beverage preparation (Keurig Green Mountain, 2014). This project will look into their marketing strategies which will
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Consumer buying behaviour blogs and portfolio Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The author says that at times he feels that there is no need for purchasing branded products. This is because similar products are offered by other firms at reasonable prices. Brand not only ensures quality but even constitutes high prices. However certain experience annoys customers in context of purchasing a branded good or service.
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Addonney Beauty Shop Marketing Coursework
16 pages (4000 words) , Download 3 , Coursework
Free
Addoony is an e-commerce company designed to become the market leader in Web-based sales of beauty services and products. The shop is located in Qatar. Although many Internet companies have recently joined the market and created stiff competition and failed, the Internet is expected to support several e-commerce businesses for many years to come.
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Consumer Attitude and Preferences Towards Traditional and Modern Islamic Fashion Marketing Research Paper
15 pages (3750 words) , Download 2 , Research Paper
Free
This paper explores the Islamic Fashion, its Consumer Attitude and Preferences. It has been observed that the impact of current fashion trend has also seen amid the Muslim people across the world. As an effect, it is witnessed that during the last few years the demand of fashion related goods have been increased among the world consumers.
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Integrated Marketing Communications for McWendys Restaurant Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
IMC includes involvement of both online and offline marketing channels of communication. Any e-marketing program or campaign, such as ‘pay per click’ schemes, channels for webinar, Search Engine Optimization articles, Facebook marketing, podcasts, RSS and other traditional media like TV and radio are part of online marketing channels.
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Marketing communications plan Marketing Admission/Application Essay
3 pages (750 words) , Download 2 , Admission/Application Essay
The introduction of the club card by the retail chain, when the retail giant hired the Dunn humbly company in 1995 to develop a new growth programme in the highly
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Dark Roast (Tim Hortons) Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
ents the forecasts sale estimate of 2.5% and 4.2%.These results strongly indicate that the 2014 financial year sales of Tim Horton Dark Roster was positively and excessively impacting the share earnings of the year which is more than the company guidance range on shares of $3.17
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Advertising Campaign for Samsung Galaxy Note Edge Marketing Essay
8 pages (2166 words) , Download 3 , Essay
Free
The financial capability of Samsung is measured through its key financials which show that Samsung Electronics has 214.075 trillion South Korean won worth of assets and employing 326,000 employees. The company targets the international market as it makes a variety of products tailored to meet the needs of various market segments.
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Development of an Advertising Campaign for Steel Products Marketing Essay
7 pages (2048 words) , Download 2 , Essay
Free
Russ All construction limited company is the target company that produces sheet metal fabrications. The company provides the finest gates, privacy screens, handrails, card readers, bollards, and fences. It produces high-quality goods and services for its customers. The company contains divisions that produce products of steel, aluminum, and stainless steel for cropping, etc.
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The Perception Towards Nokia Mobile Phone Marketing Research Paper
19 pages (5545 words) , Download 2 , Research Paper
Free
A lot of companies work on the attitude of satisfying their clients. Mobile phone firms measure the number of customers who be unsuccessful to renew client contracts against the number of fresh customers acquired, “termed churn rate” in the firm. Churn rate is the number of disaffected consumers as a number of new clients.
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Price Determination - Pyramid Solution Marketing Research Paper
5 pages (1522 words) , Download 3 , Research Paper
Free
Variable expenses refer to the expenses that Pyramid Solution can modify, through changing the production rate. The variable expenses for the training include wage to the participants, replacement of staff cost, and administrative costs. For instance, reducing the wage to the participants can help in reducing the cost of production.
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Marketing for Low-Income People - Gillette vs Nivea Marketing Research Paper
11 pages (2936 words) , Download 3 , Research Paper
Free
It is important to state that brand management ranges from competitive positioning, impact on the marketing mix, to resource allocation on sales and profits. In this case, therefore, the approach that most firms use involves the initial cultivation of trust, allocation, and building of strong brand management.
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Intel as the Largest Semiconductor Chipmaker Marketing Essay
3 pages (881 words) , Download 6 , Essay
Free
Intel entered 2014 with leadership positions in important business segments, including client computing, the data center, software, embedded systems, and NAND flash memory. Intel’s corporate strategy is to be the preeminent computing solutions company that powers the worldwide digital economy.
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McDonald's Marketing Plan Marketing Essay
7 pages (1750 words) , Download 5 , Essay
Free
This paper illustrates that marketing plan is a document written for describing the market position of a business, and its marketing strategy over the specified period. Marketing plans usually have a specific timeframe of about one to five years. The aim of creating a marketing plan is to show what steps the business intends to take to achieve its marketing objectives.
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Collecting Information and Forecasting Demand Marketing Essay
1 pages (250 words) , Download 5 , Essay
Free
The third component is the system of marketing intelligence which exists in order to keep records of the trends in the markets and helps the organization in deciding
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The Marketing Mix - Products and Brands Marketing Research Paper
4 pages (1112 words) , Download 2 , Research Paper
Free
Fournier argues that brand loyalty, while it may provide for a fertile ground for and understanding of consumer-brand relationship does not in itself mean consumer-brand relationship.  Ajgaonkar (2014) seems to support this idea by arguing that for most people, the brands they use in their lives go beyond just serving them as products but act like humans in their lives by affecting their lives in a number of ways.
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Marketing channel article Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
A retailer that is making a lot of noise this season due to their very aggressive pricing strategy is the online giant Amazon. During Christmas Amazon intends to lower their prices on 80
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