International Marketing Plan ( The Argos entering the China market) - Coursework Example

Comments (0) Cite this document
The nation also has a notable economical structure and environment. However, there has been a significant change in the culture as well as the economy of the nation from the course of time. The change in the economical…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.9% of users find it useful
International Marketing Plan ( The Argos entering the China market)
Read TextPreview

Extract of sample "International Marketing Plan ( The Argos entering the China market)"

Download file to see previous pages One of such notable is the introduction of one child policy by the government in 1979. Another, significant change noted in 1997, when Hong Kong returned to the control of China. This has lead to a significant impact in the economy as well as in the culture of the region. However, through all the changes from the history of the nation, presently the nation has commanded as the second largest economy in the world.
With regard to geographical scenario, the location of China is highly favourable to most of the foreign as it is located near to most of the nations. The nation is located in the South East Asia and along the costal lines of the Pacific Ocean. Thus, shipping from China is highly convenient to the international traders.
As China is the largest nation in the world and having a vast land area the climate greatly differs throughout the nation. This enables China to have a varied temperature and rainfall throughout the nation. However, majority of the land area of the nation possess continental monsoon. Additionally, the winter season of the nation is mostly observed to be cold and dry while the summer is hot and rainy. Moreover, it is also important to note that China do not possess extreme climatic condition that discourages the investors.
Topographically, China has higher altitudes in the western part while it has lower altitudes in the eastern region. It is observed that two third of the nation possess plateaus and mountains. However, it is also important to note that topographically the nation is not unfavourable that would discourage the investors. The topographical image of China is shown underneath.
With the change in the economical structure of China, the nation has also undergone a significant change in the family structure. It is observed that majority of the people of the nation possess a nuclear family structure. This comprises of ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“International Marketing Plan ( The Argos entering the China market) Coursework”, n.d.)
Retrieved from
(International Marketing Plan ( The Argos Entering the China Market) Coursework)
“International Marketing Plan ( The Argos Entering the China Market) Coursework”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF International Marketing Plan ( The Argos entering the China market)

Nespresso Entering Kiev Market

...? Nespresso Entering Kiev Market Stundent’s Institute’s This report is basically a marketing plan designed for Nespresso entering Kiev Market. This report encompasses the purpose of the plan, situation analysis etc. In this report it has been discussed what kind of hurdles Nespresso may face while entering Kiev, Ukraine, which is a new and international market. It also includes target market, brand positioning and marketing mix. The report also encompasses market development which shows how Nespresso will survive and...
7 Pages(1750 words)Assignment

Millie's Cookies Marketing Plan: China

...?Millie’s Cookies Marketing Plan: China Executive Summary The study was aimed to prepare a marketing plan for Millie’s Cookies’ expansion into China.For this, a strategic review of the external and the internal factors associated with the entry of Millie’s Cookies in China was conducted. The assessment revealed that there is huge potential of growth for Millie’s Cookies in the Chinese market, as the beverages and confectioneries segment had been developed by various international companies like Starbucks and Costa Coffee. The study focussed on the SWOT analysis and Portfolio analysis in...
21 Pages(5250 words)Essay

Marketing Strategy For Entering Chinese Market

...Running Head: Marketing Strategy For Entering Chinese Market Marketing Strategy Academia Academia Research Market Research / Segmentation The Chinese market is expanding day by day, the evidence that proves the scenario is the textile sector which has put a lot of damage on the textile industry of United States and the entire Europe, however when it comes to consumer products which is very wide in range than the behavior of people automatically change, for example there are so many electricity goods that are brought on by China and people are buying them because of the pricing which is very cheap. In order to...
5 Pages(1250 words)Essay

Entering an international market

.... Airbus Industrie) are normal forms of global contractual arrangements. As Barclays bank is a diversified financial house with strong financials, capital structure and a varied international experience of long standing, it can venture Chinese banking market on its own without entering into any joint venture or partnership or franchising alone. After the WTO accession terms China would be opening its portals to foreign banks staring December 2006 and such opening provides for foreign banking presence in full, through establishing representative offices, through setting up operational entities and by taking up equity stakes in domestic banks. For Barclays it would be an...
16 Pages(4000 words)Essay

Entering HVAC Market

...This document is a report that proposes a corporate wide programme to prepare the company for entering the HVAC market. It is divided intofour sections namely Managerial Goals and Plans, Innovation Management, Training Requirements and Strategic Leadership. It uses various theories of management to put forward various requirements and provides suggestions for the management on various approaches. INTRODUCTION: This report is based on core managerial techniques and outlines the steps required to be taken by the firm to enter the HVAC market. Keeping in mind the recent merger with the firm providing technological expertise in wireless communications the...
12 Pages(3000 words)Assignment

Can Agros enter the chinese market -An investigation about chinese consumers' attitudes towards the Argos business modle

...). The competitor analysis of the Chinese retail market will help Argos to understand the level of competition. The Chinese retail sector is already populated with many domestic and international retail companies. The competitor analyse will disclose the latest trend followed by the competitors. Their product line, pricing and service strategy will help Argos to understand the market conditions and opportunities. The primary objective of competitor analysis is to identify the major and potential competitors (Bergen & Peteraf, 2002). Argos may face distribution issues in its business operations in China. The availability...
8 Pages(2000 words)Essay

International marketing plan

...this assures that the price is not set exceptionally high before the product gets to the consumers. Distribution will be through company trucks, which will operate on a daily basis and this expense will be factored in on the cost of the toothpaste in the market. Wholesale price for Kauen chewable toothpaste tablets will be at $3.5/500mg, price to retailer 3.6/50mg, and retail price will be a maximum of $3.8/500mg. The retail price is set at a cost that retailers are willing to pay as it is far below the prices of competitor chewable toothpaste tablet companies. The price will ensure that the company stays above its competitors as it is aimed at attracting new customers and retaining them. The retail price also considers...
1 Pages(250 words)Essay

Boots entering china analysis

...regulations that companies must adhere to before providing their products for either local or international consumption. The government has to test and approve that the products of Boots are fit for consumption. Most companies are in favor of less government influence on their activities. However, it is important for the firms to understand that the government instills proper measures for the benefit of both the producer and the consumer (Cavuslig, Knight, & Riesenberger, 2012). The plan of Boots to enter the Chinese market is no exception to the requirements of the government. The market share of most of the products exported from the United Kingdom...
2 Pages(500 words)Research Paper

International Marketing Plan: Sainsbury's entering into India

...INTERNATIONAL MARKETING PLAN International promotion plan: Sainsbury entering the Asian market (India) Introduction Hide contends to the reality that, Sainsbury has been among the emerging shopping outlets in the UK over a few decades now. This has made the company to command a reasonable market share in the domestic market thereby making the company to consider spreading its wings to other geographical locations and foreign markets more generally to Asian markets and India in particular. This international promotion paper will be...
6 Pages(1500 words)Assignment

Argos success in Oligopolistic market the market When the market share of the retail companies of UK are taken into consideration it is found that Argos occupies more than 17% of its market in its industry and this can be observed with the help of the following diagram Figure 2: Market share of ArgosArgos is operating in the oligopoly market structure which is characterized by high barriers for entering into the market and also high cost is included for its entry in the new market. The main characteristics of this retail companies are that it is mainly characterized with monopoly...
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Coursework on topic International Marketing Plan ( The Argos entering the China market) for FREE!

Contact Us