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Global Corporation across Global Markets and Cultures - Essay Example

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In the paper “Global Corporation across Global Markets and Cultures” the author analyzes the strategic management operations within China and Mexico. Multinational companies all over the world are enacting new mechanisms to make sure that the global patronage is exponentially increased…
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Global Corporation across Global Markets and Cultures
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rates with its own parent name, while in Mexico, it is known as Walmex, Asda in the United Kingdom, Seiyu in Japan, Best Price in India and other nomenclatures as it expands far and wide throughout the world. In the following, the strategic management of marketing realms within China and Mexico are discussed to gain a solid understanding of the subject at hand. Strategic Management of Marketing Operations in China China is a booming economy and this is the reason why Wal-Mart can thrive on the success that it has achieved elsewhere. The marketing operations within China can be localized to suit the needs of the Chinese citizens. From a strategic perspective, the marketing realms would be well covered if Wal-Mart knows that its procedures within China have to be in a step by step process. If these procedures are duly dealt with, there would be a sense of calmness attached with conducting Wal-Mart’s business operations in the country. The requirement therefore is to comprehend where Wal-Mart must manifest its total basis and how well it can maneuver the Chinese population into purchasing goods and commodities from Wal-Mart rather than other retail chains, which could comprise of the global ones as well as the local players. With positive customer service coming to the assistance of Wal-Mart through the ‘sundown rule’ and the ‘ten foot rule’, one can estimate the level of clarity within the marketing operations in Chinese Wal-Mart domains (Usunier, 2009). The strategic management of the marketing operations within China cannot be achieved if Wal-Mart does not understand the cultural implications of the land and the ways and means through which Chinese people involve within the purchase cycle. Since China is a booming market, it would only be natural on the part ...Download file to see next pages Read More
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