Dark Roast (Tim Hortons) - Essay Example

Dark Roast (Tim Hortons) Affiliation Introduction of the Dark Roast blend of java in North America has made enormous sales this financial year. A task that has been underway on for almost a year has been giving good results. Sites that opened gave sales of 3.6% and 7% in Canada and the United States respectively. Agents the forecasts sale estimate of 2.5% and 4.2%.These results strongly indicate that the 2014 financial year sales of Tim Horton Dark Roster was positively and excessively impacting the share earnings of the year which is more than the company guidance range on shares of $3.17 to $3.27 per share (Hunter, 2012).

The company is introducing the best class coffee with a different taste and targeting customers at the price of a new brand. The size and packaging of the new product packaged in different sizes to make it affordable to each category of consumers. The largest coffee and baked goods chain in Canada have gained 2.6% and 5.9% in the two countries respectively during the second quarter of the financial year These results came mainly because of innovation and creativity in the menu by the Tim Horton staff.

The company intends on sticking to the stated guidance range for shareholders as per the company rules and regulation. The company’s enormous sales should be a positive ground for the shareholders due to the reason that only 70% of sales are cash, and 30% will be stock. At least 55% of Burger King’s stocks taken up by Tim Horton’s incomes in line with the approximations (Hunter, 2012). ReferenceHunter, D. (2012). Double double: How Tim Hortons became a Canadian way of life, one cup at a time.

Toronto: HarperCollins.