Consumer Research of Intuit - Case Study Example

In lab studies, consumers are invited to experience new product testing and contribute ideas while in remote surveys consumers are engaged by telephone, asked questions concerning products, and also invited to test new design concepts online. Through consumer research, intuit can understand particular customer needs, launch improved products, and predict future trends in terms of the needs of financial products.

Having successfully beaten Microsoft in the market for financial software and solutions, this is the time for intuit to further focus on unveiling products that answer the needs of every customer. It becomes the giant in the market this could lead to complacency and relaxation with a net effect of losing its trust among customers. The such tendency among market giants gives way for emerging companies to avail better products and take a share of the market with significant impacts. As such therefore anything could go wrong and for intuit to avoid such a turn of events they should focus more on market research, segmentation, and unveiling products for specific customer segments.

The company has extended its product profile to cover also solutions for mobile devices and this is expected to lure younger customers to acquire financial solutions. Carrying out successful consumer studies among these young customers requires the company to understand their behavior perfectly. The young consumer would typically share their ideas and opinions on social media thus the company should capitalize on social media channels in trying to gauge research results among this generation of consumers. Read More