Winery in Galveston Market Analysis - Research Paper Example

Winery in Galveston Market Analysis The American wine industry is a steady and present-day market in the United s with an opportunity to develop. Galveston Winery offers services pertaining to wine production work prescribed and authorized by the Department of Alcoholic Beverage Control public ABC license categories and their elementary civil liberties. As a wine manufacturer, the license type 01 best suits the activities carried out during the course of beer manufacturing and sales (Department of Alcoholic Beverage Control 1). It approves the sale of wine to anyone holding a license sanctioning the sale of wine, and to customers for consumption on or off the producer’s licensed premises. Minus any extra licenses, Galveston may trade beer and wine, irrespective of the source, to customers for consumption at a legitimate public eating zone. It usually takes place on the producer’s licensed premises or at a real eating zone adjoining to the company’s licensed merchandise. Wine differs from the types of grapes used and the seasoning done during the processing. The flavor habitually comes from the nature of the container used in the wine manufacture process, typically oak material. According to Geraci (451), there are three core categorizations of wine, counting the red, white and blush wine types. Categorically, white wines are manufactured from bright-colored grapes and are commonly lighter in flavor than red and blush wines respectively. On the other hand, red wines are characteristically formed from darker grapes, and their stalks are mixed together in the crushing process. Wine drinking and familiarity wine as considered as part of the wealthy and learned civilization is a reality. Despite its alcoholic aspect, wine producers recurrently try to promote wine as part of everyday dining through advertisements (Geraci 460). The underlying reason would be to make it enjoyable for individuals who can manage to pay for the better-quality things in life. The last step in wine production involves getting the product conveyed to the customer through a given means of transport. In case the distribution channels face ignorance, there can be a substantial impact on a wine corporation. Competence, product value, the cost of the process and on the view it holds in the minds of suppliers and customers would be real impacts felt than imagined. Several distributions from the wineries have stopped private, leased, or rented trucking corporations. According to Department of Alcoholic Beverage Control (1), youngsters are tolerable to partake of the refreshments on the premises. It sanctions the trade of wine and brandy to any individual in possession of a license approving the sale of wine and brandy. Additionally, it approves the sale to consumers for use off the premises where vended. The department also allows the sale of all wines in spite of its source, to customers for use within the premises in a legal eating zone located within the licensed premises. However, the permission can also be on premises possessed by the licensee that are adjacent to the licensed locations and run by the proprietor. Moreover, the premise owner may own wine and brandy for consumption in the preparation of dietary foodstuff and liquid refreshments to be used at the legitimate eating zones. Finally, the company may perform wine tastings under recommended conditions, and the minors get permission on the premises (Department of Alcoholic Beverage Control 1). Winery industry experience many transformations in current market trends. The statistics for the year 2013 are in, and most specialists are more enthusiastic regarding the year 2014 wine market fair in the United States (Thach 1). Doctor Thach states that even though there are still certain areas recuperating less rapidly from the decline in general, basements are fine although with a few persistent cobwebs. In her wine sales report in the United States in year 2013, she argues in line with the Impact Databank that United States wine capacity increased by 1%. It follows from the 329 million circumstances in 2013, a 1% increase from 2012. The increment in volume comprises both domestic and trade in wines and forms the United States the world’s main wine market with France in following the position at 313 million circumstances. Dr. Tach examines the US wine consumption rates find out that the United States forms the first or second biggest wine-consuming nation contingent on the source of the piece of data. In the trends in wine sales in 2014, she adds that the fastest developing varietals, with double-digit development, encompass Moscato, Malbec and assortments.  Assortments contain red and white mixtures in both dry and sweet groups. Anticipate more development and research in this sector as people are associated with wine much more on social media, having 80 percent of wine addicts using Facebook. Thus, wine forms the third most prevalent subject on Pinterest and wine consumers post regarding wine online 63 times per minute (Thornton 224). Competitive advantage has moved from grape category and vineyard to markets of scale and product marketing. Even though the Old World preserves some of the competitive advantages linked to tradition and culture, it is so disjointed that it is very challenging for wine distributors to rely on it. In addition, the contemporary World is currently the habitation to vineyards and wineries that are achieving equal esteem as those in the old world. Nonetheless, the Galveston winery industry is becoming united as many manufacturers focus on developing areas with the aim of exploiting the global market. By fact, it remains true that women have formed a very substantial role in the success of the wine industry globally. There are manufacturers that are misappropriating the reality, like Little Black Dress, or the Skinny type was one sort that has been predominantly prosperous is Middle Sister. It worked because of their branding and their remarkable social media advertising program. It becomes significant for marketers to center on the female demographic, but their techniques have yet to face improvement. However, the challenge remains for salespersons in the wine industry to captivate the female correspondence since much of their financial plan directed towards trade promotion. Wine distribution is the leading Galveston into a business-to-business sale, forming the best customer gratification and executive manufacturer supplier in the wine industry. The idea of exceptional customer service, responsibility, prominence and corporation has pleased our customers for more than fifteen years. As stated by Unzelman, and Wine Library Associates of Sonoma Country (7), our countrywide network of self-actualization centers with sites in SONOMA and New York State are all temperature regulated, advanced services. Currently, Galveston is forming the pioneers of state-of-the-art services and resolutions to assist our clients develop their business and offer a valuable service for their clients. Our annual temperature controlled delivery system, coastal satisfaction, and our capability to give business solutions to the customers. Additionally, Galveston offers improved safety for our customers that their clienteles and wine will be taken care of with the classic care they warrant. Wine sales experience and management in the industry can offer an economic objective, quality solution for direct-to-consumer platforms. Regardless of the perspective of it, email marketing forms one of the most operational techniques to reach customers. The two key trends to take into consideration in wineries’ marketing approaches are the email usage and google ads. There exist extreme newer digital advertisements, although the wine marketing strategy still necessitates email use. While email is far from dead, one needs to constitute new developments in technology. Flexibility and modification to inbox designs can influence the success of campaigns in case the participant seems unprepared. Email has turned into a tool that people essentially get occupied as stated by Email marketing (Mullen, and Daniels 107). One can still employ images as visual content marketing as it is currently growing in success, with much consideration of guaranteeing the pictures smaller I size for quick uploads. Loading speeds are analytically essential for a properly managed email campaign despite email moving in new directions with catchy messages. As a result, it forms a clear call for action essential to the success of this company. Provided that the key essentials are in place, email is still a great useful customer gaining tool (Mullen, and Daniels 107). In conclusion, the business planning and strategy in Galveston proves successful as it can transform a dream winery that might have crashed. The crash occurs as a consequence of a poor business stratagem that would have otherwise formed a viable and successful business. I would recommend a decision-making criterion for comparing and contrasting the influence of economic, social and political characteristics that have developed a winery in developing countries. The present day trend in the wine industry confirms the venture into enormous organizations. Thus, the high entry obstructions I would not recommend would be for anyone joining this industry. Prosperous entrants have been making wine for generations who have improved their wines, and have fashioned a brand for themselves. There is also a surplus quantity of grapes that pushes the price of wine down and escalates the market competition.  Works Cited Department of Alcoholic Beverage Control. Common ABC License Types and Their Basic Privileges. The State of California, n.d. Web. 05 Nov. 2014. Geraci, Victor. “Fermenting a Twenty-First Century California Wine Industry.” Agricultural History 78 (2004): 438-465. Harvey, Daniel. The Global Wine Industry, n.d. Web. 05 Nov. 2014. Mullen, Jeanniey, & Daniels, David. Email Marketing: An Hour a day. Hoboken, NJ: John Wiley & Sons, 2011. Thach, Liz. Trends in the US Wine Industry for 2014-Sunny Cellars with Some Cobwebs. Sonoma State University, 26 March 2014. Web. 05 Nov. 2014. Thornton, James. “The Wine Consumer and Demand.” American Wine Economics 1 (2013): 208-239. Unzelman, Gail, & Wine Library Associates of Sonoma Country. Sonoma County wineries. San Francisco, CA: Arcadia Pub., 2006. Read More