PACKAGING FUNCTIONS - Essay Example

05 November Packaging functions Organizations meet many objectives in their product packaging. Pepsi’s oz package is an example and this paper evaluates the packaging. The package uses plastic containers, with plastic bottle tops and the tight seal of the bottle that prevents unintended entry of foreign materials, at least until consumers opens the bottle, protects the product from contamination. The plastic is also able to withstand physical damage and is therefore free from breakage into leakage.

Use of transparent plastic, together with a visible label also ensures attraction of customer’s attention. While the label invites customers to the product type in the container, disclosed content from the transparent container specifies the content, especially to existing users. Some packages exist in metallic containers but the label is visible for attraction and is different from that of the major competitor, coca cola (Amazon 1). The plastic pack also identifies take away consumers, especially people on journeys, who wish to consume the product as they travel and portability as well as inclusive container charges suggests this.

The label also has important information to consumers such as ingredients. Even though the product label is not explicit on environmental issues, it indicates recyclability and the producer has taken measures to reduce amount of solid waste from the package by reducing mass of each container. This extends to ease of disposal and ozone friendliness, though the package does not communicate the information. Additional package usage is also identifiable but the package is devoid of joint promotion.

Innovation is however evident as the package has undergone changes towards reduced mass (Pepsico 1; Vieceli & Valos 93- 95). The packaging therefore meets a majority of its possible functions and is therefore commendable. Works citedVieceli, Juliani & Valos, Michael. Marketing management. New Delhi: Atlantic Publishers & Distributors, 1998. Print. Pepsico. “Packaging.” Pepsico. N.d. Web. November 05, 2014. .Amazon. “Ppepsi Cola, 16.9 Fl Oz (Pack of 12) (Diet caffeine free).” Amazon. N.d. Web.

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