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Brand positioning is aimed at allocating products and services in certain communicative channels in order to meet the needs of customers. Brand positioning is crucial to any organization because it is able to implement the organization’s objectives, goals, and missions.
The purpose of branding and positioning is to give the consumers a clear image of the organization and its products. This also helps an organization maintain its competitive advantage. There are many products in the market that are can be used for the same purpose, branding and positioning make a product unique to the customers which in turn helps customers differentiate one product from that of its competitors’. A good example is seen in the case of toothpastes. Toothpaste brands have increased significantly over the years. The supermarkets are now filled with many brands, each with its own benefits (Segrave, Pg. 28). Colgate, which is toothpaste that has been around for many years and still has a big market share around the world, maintains its market share through branding. Colgate is known for its ability of whiten the teeth, freshen the breath, and strengthen the enamel on the teeth. The company also takes advantage of the red color on its product packages during its TV advertisement. There is more of the red color like the packaging of the toothpaste. The company believes that the color inspires impulse buying because the color causes excitement. The white and red combination in its packaging is eye catching and appealing to the eyes of consumers. This also remains in the minds of the consumer, forming a way of differentiating the products from other toothpastes. This also shows the principles of branding and positioning which is differentiating one product from another. An effective branding gives consumers a perception that there is no other service, product, or company than the brand’s company.
Branding helps organization to differentiate their products from those of its
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Ambler and Barrow assert that employer branding helps in focusing on organisational priorities, increasing productivity, improving recr4uitment, retention and commitment. This discourse explores different factors that necessitate employer branding and its benefits.
Therefore, global branding is successful marketing gimmick for the attraction of customers. Subsequently, global branding creates an illusion of superior quality in the minds of customers who consider the products of the company as being superior due to the global branding status.
Therefore, the product shall be based on good quality (Gelder, 2005). Establish Credibility In order to develop good reputation in the mind of consumers, UW clothing should focus upon increasing their credibility to increase its customer base so they can become their brand ambassadors and promote positive word of mouth.
The author states that the political environment proved extremely effectively for the organization of Foxtons: London’s Real Estate Agents. This is mainly because of the introduction of the property act of 1979. This enhanced the buying behaviour of the individual thereby amplifying the market share and demand of the real estate organizations.
As per the American Marketing Association brand is defined as the design, symbol, sign, term, name or a combination of all of them, which helps the customer to distinguish the goods and services of one seller or a group of sellers from those of the competitors.
This is noble a conference in the sense that it will not be speaking from the mainstream global branding which is marked by the imprints of high-technology and developments. But, rather, it will be highlighting the possibility of something old, something local being a powerful force to reckon with in the global market.
In considering several factors that play their parts in the success of a product in the market, 'branding' is one major component for organizations to work on. Branding is considered to be a major component in the success of a product in the market because it can control consumer decisions.
The marketers use a consistent theme when doing product branding to achieve consumer loyalty and trust in the product. A brand on the other hand is the image or idea about a specific service/product that
There are distinguishable characteristics prevalent in all three forms of branding. Branding activities play a vital role in enhancing corporate image. Corporate brand architecture encompasses interaction of one
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