There are several ways in which Bedfordshire can create competitive advantage our of branding or rebranding. According to Aaker, “within a brand’s competitive set, a high relative price signals a higher quality and a low relative price signals a lower quality or value position”…
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To promote local and international tourism, Bedfordshire also cater special events such as Bedford River Festival among others (Bedfordshire, 2013).
In the product life cycle, it is assumed that each type of business organization is most likely to undergo several stages which include: product development, introduction, growth, maturity, and decline stage (Robinson, 2009, p. 153). The market demand for a tourism site is expected to continuously change over time. To prevent Bedfordshire from undergoing the process of decline stage, it is essential on the part of its marketing manager to consider the importance of re-branding to ensure that this particular tourist site will maintain an increasing trend in its sales and profitability.
Rebranding is all about “revitalising and repositioning a brand through gradual, incremental modification of the brand proposition and marketing aesthetics” (Muzellec & Lambkin, 2006, p. 804). This study assumes that the future success of Bedfordshire is highly dependent on the specific needs and wants of our next generation. Considering the imporance of rebranding in terms of preventing Bedfordshire from reaching the declining stage in product life cycle, this study will purposely conduct a primary research study to identify all factors that could make the students become more attracted in visiting the Bedfordshire.
Chapter 2 – Literature Review 2.1 Importance of Branding Branding is considered as an essential marketing strategy that can strengthen the development and long-term value of a brand (Norman, 2004, p. 60). By using effective branding strategy, Bedfordshire will be able to create tangible and intangible benefits which are necessary in increasing the company’s competitive advantage as compared to its close competitors. There are ways in which Bedfordshire will benefit from effective branding. First of all, the company should first identify factors that could attract its target customers to visit the site (Thompson, Rindfleisch and Arsel, 2006; Whan, Jaworski and MacInnis, 1986). By satisfying the specific needs and wants of its target custome
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Argument: According to Dewhurst and Dewhurst (2005, p. 8), the definition of visitor attraction which was made use of in the annual “Sightseeing in the UK” periodical, and that was originally given by English Tourism Council (ETC) is by far, the most usually cited among all others in the literature.
Branding is essentially important for the endurance and triumph of the businesses. It is due to its relevance that comprehensive understanding and analyzing of the power of branding is required for managing the brands effectively and efficiently. Two most important aspects of branding will depict its importance more precisely.
This essay discusses that the video displays a number of different ethical dilemmas that are played out together to produce a catastrophic failure. When the entire train of ethical dilemmas is put in perspective, it becomes clear that the most critical ethical dilemma is switching over companies as done by Fred.
Name Professor Course Date Part 1 The beer market has been flexible with the provision issuing growth even in the worst economic times. Consumers have been accorded the choice of utilizing a wider range of products that vary in prices with the lower products witnessing the increased consumption rate.
Museums are textual and pictorial representation of the past rather than being a collection of intransigent historical realities, which should be better assessed for accuracy. This paper compares the United States Holocaust Memorial Museum with the Auschwitz-Birkenau State Museum.
Re-Branding: A Marketing Analysis of How Hunter Boots Engaged with Such a Process and Ultimately Benefitted Although re-branding is a term that is thrown around a great deal within the world of product development and marketing, the reality of the matter is that re-branding is merely an umbrella term for a host of marketing theories and concepts that necessarily are entailed within such a process.
Visitor attraction refers to a stable expedition area set aside to let day trippers enjoy themselves (Hu and wall 2005). This term can have several adaptations, however, in this paper; it would be used to describe daytime tourists as our aim is to find out the part they play in having a successful attraction site.
It is the largest in the whole of UK and Europe, and has institutional sponsors from merchandisers to sports/outdoor enthusiastic organizations.
1-A. MESSAGE: “Love the Outdoors” will target those people who would like to do more outdoors but don’t know
The London eye or the energy London Eye, that today is one of the tourist attractions since over 3 million people visit the site. In addition, it is the tallest outstanding wheel and also known as a monster wheel in the world, located at the banks of River Thames in the London Borough of Lambeth in England.
This attraction site serves as the largest national park in England. The salient features of this site include the lakes and the fells. The mountain and the water falls provide beautiful scenery of the district lake. This site also serves as England’s
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