The Concept of Testing in Marketing - Essay Example

Survey 

Age group

15-30

Age group

40 and above

What type of beverage do you prefer

Cold juice to beer

Hot tea and coffee

How many times a week do you purchase a beverage

12 -20 with an average of 10

7 -14 with an average of 8

How much will you pay for a beverage

Average $8

Average $10

Do you have any preference for organic foods

The majority were not bothered. 

Yes majority were keen on organic foods

Are you open to new varieties

The majority were open to it

The majority refused or were reluctant to change

The older generation though has more disposable income and prefers hot beverages with as much as 45% preferring hot tea regardless of the weather. However, with an average market price of $4 for one box and a projected sale of 10 – 25 boxes the first week of sale for easier marketing of the ideal target group the strategy should make it look hippy and cool to drink apple juice. However there is no need for trade mark as the maker share is small like Eden juice, made using the fresh tastiest apples that are naturally ripened in the orchard. No sugar, coloring, or preservatives are added. Tastes so good you will order another one.