Linking Marketing to Other Functional Areas Part II - Assignment Example

LINKING MARKETING TO OTHER FUNCTIONAL AREAS PART II Linking Marketing to other Functional Areas Part IIResponse to JOHN PEREZMaking mention of having the right people in place for the transition from direct sales to the use of online distribution is a step I see to be in the right direction. Having said this, I think there are ways your organization can mitigate any potential impacts that the human resource could have on this transition. Specifically, I am confident that your organization can emphasize on training so much that it will be possible to have a jellying cross-functional team without thinking of possibilities of workplace frictions and conflicts (Perreault Jr, Cannon & McCarthy, 2014).

Having said this, I see the finance area of the organization as one other area that will be affected by the transition, particularly when it comes to readjusting budget to cater for the additional human resource training and resource acquisition that the transition will come with. In all of these, I have learned that even though changes with the marketing structure may be challenging at first, its end result will always be beneficial. ReferencePerreault Jr., W. D., Cannon, J. P., & McCarthy, E. J. (2014).

Basic marketing: A marketing strategy planning approach (19th ed.). New York, NY: McGraw-Hill.Response to ALICIA ARRINGTONPerreault Jr, Cannon & McCarthy (2014) identified communication as an important tool that links the organization’s marketing team to the outside world, particularly customers. It is therefore not surprising that you point to communication as one of the company’s core issues with the change from direct sales to online distribution. With this noted, I am confident that one way in which the organization can mitigate potential impacts that communication can have on other functional areas is to ensure that there is an organizational structure in place that allows for easy flow of information and resources.

This is because where there are bureaucracies in the flow of information, communication becomes challenging (Achrol & Kotler, 2012). On the other human resource issue of training, I will admonish training becomes a constant part of the organization rather than an isolated event. Reading through your post has really made me learned that to create a cross-function means bringing as many other functions as possible together. Some of these include accounting, procurement, IT, manufacturing, shipping, R&D, and marketing.

ReferenceAchrol, R. S., & Kotler, P. (2012). Frontiers of the marketing paradigm in the third millennium. Journal of the Academy of Marketing Science, 40(1), 3552.