Value, Attitudes and Lifestyles - Essay Example

A similar concept should be applied when marketing iPad. An iPad is an electronic gadget that is used by a large number of people in society today. After identifying the innovators and experiencers as the VALS for this particular product, a proper decision should be made on exactly how to appeal to them (Christensen, 2011). First, to appeal to the innovators, I would like to recommend that the marketer should ensure that the commodity is made to be innovative and attractive. As self-actualized consumers, the experiences can only be lured to purchase the iPad if they are convinced that it is fine and appeal to their eyes. This is the only way through which they can perceive it as a product worth spending their money on (Kerin, 2012).

On the other hand, to appeal to the experiencers, the marketer should ensure that the iPad is made to represent a creative, fashionable and novel product that depicts a self-expression idea. If it possesses such features, these consumers will consider it as the preferred commodity to purchase (Kotler & Keller, 2009). Experiencers are young consumers who heavily spend on fashionable products like iPad that suit their insatiable tastes for entertainment. Read More