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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing Strategies of Cosmetics in an International Market Marketing Case Study
5 pages (1232 words) , Download 1 , Case Study
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Some enterprises face challenges in exploring new international markets because they lack well-developed marketing strategies. In this regard, companies rely on the diversification of functional groups of management to help in the collection of adequate data and information to enhance their survival in the competitive business environment
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Shanghai Disney Expansion Project Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
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As for the companies having an intention to implement, it is critical to understand what makes an effective strategic marketing plan. First, this plan is divided into three categories with market segmentation being on top. In this step, a business owner has to understand various factors about the business including the geography, demographic statistics, psychographic and the behaviour of the people.   
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Purchasing Behavior Style of the Consumer Marketing Assignment
4 pages (1262 words) , Download 2 , Assignment
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There are numerous implications that can be deduced from Mr. John’s purchasing behavior that are of benefit to the marketing manager. The fact that he was motivated by the need to stand out and enjoy prestige tells a lot to a marketer. In relation to this, he eliminated the alternatives he had based on their prices. 
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Customer Service in the Philippines and India Marketing Essay
1 pages (388 words) , Download 3 , Essay
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As the exploration of other higher-value service opportunities continues, rapid growth is inevitable, a sheer fact that makes the existence of tutoring services for Filipinos and Indians indispensable as it enables them to access quality Language and Computer Skills training.
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Why B-to-B Marketers Do Not Innovate More Marketing Essay
4 pages (1185 words) , Download 3 , Essay
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The articles give a summary of the B-to-B market as well as business. They tackle the mistakes that the business makes in trying to increase sales. The internal setback would be choosing conservative methods. Businesses should be at the front in innovation, especially since the nature of the operations is dynamic. They should also popularise their brand, taking full advantage of the SEO tools.
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Designing and Managing Integrated Marketing Channels Marketing Essay
1 pages (250 words) , Download 2 , Essay
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It is stated that the best manner to integrate and manage different channels need organizations to build a strong partnership. The ultimate goal of the organizations remains integration of profit that they can make with the help of relationship. Integration
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Positioning Strategy Marketing Essay
1 pages (305 words) , Download 3 , Essay
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Tutoring service for Philippines and Indians to access quality Language and Computer Skills training a place to be. Remember that tutoring service for the Philippines and Indians is not just a mere center like any other. This center is determined to provide access to quality Language and Computer Skills training to the Philippines and Indians at your doorstep.
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Myphone Simulation Reflection Marketing Assignment
7 pages (1846 words) , Download 3 , Assignment
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The simulation was also intended to help in creating awareness for the needed finances for sales, research and development, and other marketing activities in the company. I learned many things, together with the fact that businesses require continuous product re-engineering and repositioning for their survival in the industry.
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The Importance of Brand Equity to Customer Loyalty Marketing Coursework
2 pages (725 words) , Download 2 , Coursework
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Consumer behavior is defined by Kuester (2012) as the study of people, groups of people, or organizations as well as the processes that they utilize to choose and use, along with dispose of services, and products. Most consumers purchase features that bring them benefits that get them closer to the valued end states.
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Marketing Strategy of Breadtalk Group Limited in the United Kingdom Marketing Term Paper
13 pages (3701 words) , Download 5 , Term Paper
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The company sells a wide range of products that include bread, buns, cakes, and pastries. During the early years after inception, the company’s operations were centralized and the baking process right from the preparation of dough to the final process of topping off each object of the bakery was done at individual retail stores.
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Building Successful Brand of Toyota Marketing Essay
5 pages (1250 words) , Download 2 , Essay
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According to the research findings, it can, therefore, be said that with over 333,000 employees across the world, Toyota was ranked as the largest manufacturer of automobiles by production in 2012, while also ranking as the most valuable global automotive brand despite heavy competition from other companies like Nissan, Volkswagen, and Audi.
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2016 as a National Campaign against Homelessness Marketing Assignment
1 pages (329 words) , Download 3 , Assignment
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2016 is a national campaign against homelessness. There are 71 communities from 31 states across the USA selected to participate in the campaign. Only four states participate as full states; their list includes Connecticut, Utah, New Mexico, and Rhode Island. The District of Columbia also fully participates in the campaign («Community Solutions…»). As a result, 5 states participate in the campaign as a whole.
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Integrated Marketing Communications Marketing Assignment
20 pages (5576 words) , Download 3 , Assignment
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These are also the point of difference of the organization in comparison to competitors. Moreover, in order to serve the customers effectively, the organization is required to segment the market effectively, so that business operations are conducted with better sustainability as well as a growth prospect.
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Milk Consumption Marketing Marketing Assignment
2 pages (812 words) , Download 2 , Assignment
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From the response got from the respondent after the interview process, it came out that the respondent had a strong love for the brand of product. It is, therefore, an assumption that the brand had a taste of feeling coupled with demand in the market structure following the respondent's answer. The brand according to the respondent was nutritious since it contains fruits with it.
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Marketing Strategy for Cruze Car from Chevrolet Company in Qatar Marketing Essay
8 pages (2229 words) , Download 3 , Essay
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Due to the rapid development of technology, the automobile industry is also growing at a fast rate. A similar trend has also been observed in Qatari. Chevrolet car manufacturing company is a major player in the automobile market. It is an American automobile division of General Motors (GM) also of American origin.
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The Relationship between Internal and External Customer Service Marketing Essay
7 pages (2165 words) , Download 3 , Essay
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In today’s highly competitive market facilitated with globalization and information technologies many firms, organizations, corporations, and other business entities seek for competitive advantage in satisfying customers' needs. Greater concern for customers and their needs is recognized to be one of the keystones to the success of any business.
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The Marketing Mix: Products and Brands/Marketing Mix: Distribution Channels/ Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
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Branding is also essential marketing tool when it comes to gaining customer loyalty. Arguably, customers establish strong links with brand identities. Moreover, consumers always go for quality goods
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Sustainable Marketing for Beauty Marketing Assignment
13 pages (3857 words) , Download 4 , Assignment
Free
Others practice it but only when conditions are tolerable; in business, producers will always way the most profitable areas especially if they are fast yielding. Sustainability however does not stand out as the main factor when it comes to positioning. In most cases, sustainability never comes into play when is a matter of pricing.
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Marketing in Hospitality Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
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The decision considers the employees and the customers that participate in the service delivery. The marketing professionals also determine the way of
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Digital Marketing Campaign for Hygain Feeding Champion Marketing Term Paper
4 pages (1055 words) , Download 2 , Term Paper
Free
The products that are offered by the corporation deals with different conditions and situations in horses. The conditions that the product deals with include calming, blood builders, digestion, electrolytes, feed-through fly control, hoof care, horse cough and allergies, joint supplements, pain relief in horses, performance and energy, sand colic.
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Digital Marketing Campaign for SNOWDRIVE Marketing Term Paper
5 pages (1422 words) , Download 2 , Term Paper
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This culminates in a marketing plan to examine and cover all the elements and aspects of the operation of this plan. SNOWDRIVE sells tires that are adapted and appropriate for Winter driving. It is a kind of tire that detects snow and ice on the ground and develops spikes that automatically come out when the ground temperature changes to cold.
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Promotional Budget-Magic knife Marketing Essay
2 pages (500 words) , Download 2 , Essay
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It is for this reason that I thought it wise to add some innovativeness to the normal knives and make them some sort of ‘magic-knives. These type of knives have the capability of changing peoples
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Career Opportunities for Future Professional Marketing Experts Marketing Essay
1 pages (250 words) , Download 3 , Essay
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As a second-year student, specializing in finance my ambition after completing the course is to be a successful marketing manager working with an oil company in Saudi Arabia. Therefore in5-10 years from now, I see myself as an accomplished finance marketer with a popular oil company in Saudi Arabia.
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Comprehensive Marketing Tactics Marketing Assignment
1 pages (286 words) , Download 2 , Assignment
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In five to ten years' time, I see myself working as a marketing representative for one giant firm. My duties will entail developing sales plans keeping sales records, receiving payments from customers, forwarding customers’ feedback to the management, and maintaining a healthy relationship between the firm I will be working in and the customers.
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Analysis of the Credit Agricole Bank Marketing Case Study
4 pages (1321 words) , Download 3 , Case Study
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The Crédit Agricole bank should come up with a way in which they give out their mortgages based on individual customers. In the case of Pauline, she should have been given a slight reduction in her first deal as opposed to a simulation coming up with a fixed rate for her, yet she had been loyal to the bank for over ten years.
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Marketing Concepts & Strategies Marketing Essay
2 pages (500 words) , Download 2 , Essay
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Secondly, I will be progressing with my second degree and at the same time, I will have gained experience from the various programs I plan to undertake the internship program as well as the Management Trainee program immediately
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Business Environment of the Body Shop in the UK Marketing Literature review
1 pages (250 words) , Download 37 , Literature review
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Even though the government lowered corporation levy to stimulate businesses, the progressing deficit shows the probability of future increments. The management of Best Body shop can take advantage of the UK’s political structure of parliamentary democracy to invest in less stable countries like the Middle East and Russia. The system relatively provides a cushion against possible political risks.
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The Marketing Strategies of Mall of America Marketing Coursework
3 pages (750 words) , Download 2 , Coursework
This research will begin with the statement that the Mall of America is the largest enclosed retail as well as family-entertainment complex in the United States of America. The Mall receives more than 100,000 people every day; the Mall receives about 40 million visitors annually. The Mall of America was created not only to attract locals but also regional and international tourists.
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Even-Point or Odd-Point Measurement Scales Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
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It is advantageous, as the respondent is not put in an awkward situation where he/she must give an answer from either of the extremes. However, respondent may not be in either extreme. Secondly, it removes the prejudice against one extreme, as there is
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Planning for Expansion:Assessing Financial Development in target markets Marketing Essay
3 pages (750 words) , Download 2 , Essay
An efficient financial market is one with proper depth and breadth on the supply side to meet the asset demand like stocks, commodities like gold and currencies. Diversity of products in the market
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RBS Internationalization Models Market Marketing Essay
6 pages (1847 words) , Download 2 , Essay
Free
In the case of RBS, the overly competitive nature of the British banking market and the seemly choked market is one such need. Based on the product/service lifecycle, when companies get successfully introduced, go through the growth stage and get to the maturity stage like RBS finds itself, it is very important options of sustainability begins to be developed.
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Administrative Marketing vs Entrepreneurial Marketing Marketing Essay
4 pages (1555 words) , Download 3 , Essay
Free
Marketing is viewed as different fragmented factors influencing the performance of sales, instead of comprehensive, coherent, substitutable, and strategic variables of demand, including the marketing mix used in traditional marketing. Most successful entrepreneurs often ignore traditional constructs of marketing in their best practices.
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An Overview and External Environment of Frost Gelato Shoppe Marketing Assignment
12 pages (3275 words) , Download 3 , Assignment
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The company will continue to be a giant in the production of Gelato since it has strategized such that no company will come to beat it inters of competition. This is done through appropriate marketing strategies which involved online social sites. The company will continue to remain a giant since it is working on its strengths.
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Marketing Management of British Airways Marketing Research Paper
12 pages (3142 words) , Download 7 , Research Paper
Free
British Airways is one of the largest companies in the United Kingdom. It is a very famous international airline company in the world. British Airlines' main hub is at London Heathrow Airport. The company was established in 1974. The British Airways Board was founded in the year 1972 by the UK government.
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Marketing Communication Plan for Aer Lingus Marketing Essay
11 pages (3252 words) , Download 5 , Essay
Free
Aer Lingus is Ireland’s international Airline and the headquarter of the company is in Dublin. Aer Lingus Airline has 47 modern airbus crafts and the flight deals up to 10.6 million passengers. The mission of the airline is to build a connection between Ireland and the world by offering the best services at competitive prices.
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Nestl as the Boycotted International Company Marketing Essay
12 pages (3366 words) , Download 2 , Essay
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Consumer boycotts have happened for a long time in history and consist of a broad range of social concerns, protest groups, and target organizations in various countries around the world. The boycotts have been organized for various purposes such as political objectives of different special interest groups that are not part of the consumer movement.
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Digital Marketing and Communications Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The conclusion states that today social Media gives company chance to give information about new products, services and innovative ideas that can attract customers and demonstrates transparency. Overall, information and social media play a great role and has a great impact in supporting online Marketing strategy, manage customer relationships and develop brand awareness.
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Quantitative Methods Database Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
Some of the key questions the report will respond to include whether there is any difference in the types of homes available in the areas as regards to the type of property and the number of bedrooms amongst others. The report also analyzes how the prices of properties in the areas compare, how the prices of different types of property compare
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The Relationship between the Consumers Need for Uniqueness and Purchase Perception of Fast Fashion Co-Brands Marketing Essay
2 pages (500 words) , Download 4 , Essay
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This research will begin with the statement that the fashion industry has seen much of partnership between fast fashion and designer fashion brands launching a special co-branded line, recognized at “fast fashion co-branding”. By collaborating with luxury designer fashion brands, the brand equity, as well as the image of fast fashion brands, is increased.
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Marketing research for apple company Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
According to Lai, Reitsma, Strohmenger, Gownder, and Mitchell (2014), smart-watch predecessors, for instance, Sony Smartwatch and Samsung Galaxy Gear experienced sluggish sales. This has created a psychological barrier to the adoption of Apple Watch. The
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Competitors for Pint Please App Marketing Essay
1 pages (250 words) , Download 5 , Essay
Free
The competitors have some weakness that Pint Please App does not have. The competitor's App is not effective because they are designed in a way many people can not use them. The beer App needs to be simple because when an individual is a drunkard does not need to struggle in searching information (Vihavainen 2014).
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Advertising Approaches based on Maggi Brand Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
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The prime mission of the company is to make food better that helps people to live a better life. The segmentation of the product is based on the habit and lifestyle of urban families. The recipients of the advertising are youth, working women, office goers, and kids. The two-pronged strategy devised by Nestle to pull kids on the fun plank.
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The Marketing Concept and Marketing Orientation Marketing Essay
4 pages (1264 words) , Download 4 , Essay
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The marketing concept contends that for an organization to realize its goals, it has to rely on the needs and wants of its customers, as well as providing the wanted fulfillment better than rival organizations (Taghian, 2010). Marketing orientation evolved to strengthen the marketing concept where an organization fulfills consumer needs and wants through value.
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The Marketing Strategies of Beauty Companies Like Lux Beauty Soap Marketing Research Paper
4 pages (1246 words) , Download 2 , Research Paper
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The practice of marketing borrows from the animal behaviour where members of the herd move together to explain the same behaviour in humans who are also animals. This herd behaviour in marketing is used in order to understand the dependencies and aping of consumers mutual behaviour. The adaptive human behaviour works for the good of humanity.
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The Strengths of Note Fragrance Marketing Research Paper
7 pages (1891 words) , Download 2 , Research Paper
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Women at this stage of life mostly know what they want in livelihood and are strong financially, so pricing is not a very big issue for them. Maintaining the brand at its highest level is enough to keep most of the customers, but the key objective of the business should be enough to create newer interests and reinforcement of the brand.
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Marketing Research Gilligans Backpacker Hotel Marketing Research Paper
8 pages (2000 words) , Download 3 , Research Paper
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In a nutshell the processes used in market segmentation are explained. The next section describes the positioning of the services and products of the company. The options that can be considered in positioning and targeting as well as the benefits are explained.
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Personality- VALS SURVEY Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
On the other hand the characteristics such as high self-esteem and people who prefer being in charge are characteristics that truly define my personality (Wrenn, 2010). I have higher degree for respect myself because I have never avoided a challenge in my life and I ensure
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Marketing in Hospitality Marketing Assignment
2 pages (500 words) , Download 9 , Assignment
Free
The market is initially reduced to a smaller component and upon segmentation; the marketer finds a viable market. The main purpose of implementing market
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Launching Sushi in the UK Marketing Essay
15 pages (4321 words) , Download 2 , Essay
Free
Launching a product in an effective manner and ensuring its long-term sustainability requires a series of concerted efforts. These efforts range from locating the exact needs of the market, obtaining data about present market dynamics, and thereby locating the exact market gap that needs to be served.
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Internet Marketing at Starbucks Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
Starbucks website and social media pages are interactive and clients can ask questions and get answers to their inquiries in company products, locations, and prices. They can also have their complaints addressed. Among all the categories of the marketing mix, the one which varies in case of internet marketing is the promotional activities as the product, place, and the price remains the same.
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