Smart watches are not new and they date back to 1972. Apple launched the Apple Watch in September, 2014. However, dominant technology firms, such as, Sony, Motorola, and Samsung are already major players in…
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According to the recent history, behavioral trends, and industry expertise, particular experiences will drive the uptake of Apple Watch. Apple sold nearly 5 million iPad units in the first two quarters of release and Apple Watch is no exception.
According to a study by ABI Research on wearables and smart accessories market research, it was found that iOS will gain a 35% share in the universal smartwatch segment by 2015, just behind Android at 42%.
Studies have indicated that Apple has a track record for developing products which have revolutionized people’s lives. With regard to marketing data, the smart watch will be able to locate the location of consumers. As the wearables become increasingly popular, market research analyst firm has predicted that, in 2015, Apple will successfully dominate the smart-watch market. The shipments of the wearable brands will increase by 129% with 28.2 million of the 43.2 million sold being smart brands, whilst 15 million will be basic brands (Vasanth, 2014).
The sources of primary data include surveys and in-depth interviews. According to an in-depth interview conducted on Ryan Raffaeli, an assistant professor at Harvard Business School, he affirms that Apple Watch is certainly the most advanced smart watch on the market currently. Ryan further points out that Apple Watch introduces various incremental innovations which enhance and combine several technologies which have been evolving in the wearables market in the last few years (Harvard Business School, 2014).
From the in-depth interview, it can be deduced that Apple Watch brings the greatest functional value to the consumer. The smartwatch brings forth user integration within their existing ecosystem. Apple Watch can track biometric and personal data. By forming partnerships with the health care industry, it can improve consumer health and wellness. It
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Apple has earned an exceptional reputation in consumer electronics business. It is ranked as the third largest mobile phone maker and is the largest technology company in terms of revenues and profits. Apple fulfills its motto “Think Different” by introducing innovative products and as a result captures consumer loyalty.
It has a strong and loyal customer base which trusts Apple’s products beyond measure. Fortune magazine ranked Apple as the world’s most admired company in 2008, 2009 and 2010. It was established in April 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak.
The company designs the best computers in the world with iLife and iWork. It also leads the digital music revolution with its iTunes and iPods online stores. The company reinvented the mobile phones with its invention of App store and iPhone and has introduced magical iPad which is defining the future of the computing devices and mobile media (Apple Inc., 2011).
SWOT analysis is a tactical formulation method employed to evaluate the strengths, limitations, opportunities and perils in a company. The following is a SWOT investigation for Apple. Strengths; these are features of a firm, which are valuable to realize the objectives.
In this article the author discussed about the unique marketing initiatives of Apple Inc. Furthermore the article highlighted some interesting facts about the company. In the introduction part of the article the author demonstrated about the hype that Apple creates before launching a product in the market place.
However, the company was dealt a big blow when its chief executive officer and its founder Steve Jobs died. The company will therefore have to search for for ways in which it will use to maintain its market dominance as well as capture new and emerging markets.
Marketing Tactics 8 a)Product Issue 8 b)Placement/Distribution 9 c)Pricing 10 d)Advertising and Promotion 10 e)Service Elements 11 IV. Implementation 12 a)Resources Required 12 b)Time-Line 13 V. Contingency Plan and Evaluation 13 Works Cited 14 The Executive Summary After two years of consecutive negative growth, the consumer electronics industry of UAE has experienced solid growth.
Presently, the company is an American Corporation. Its products and services are mostly concentric to the manufacturing and designing of computer hardware, software, and other electronic gadgets to be rendered to the world wide customers. As per to state its
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