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Marketing for apple company - Research Paper Example

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Summary
Smart watches are not new and they date back to 1972. Apple launched the Apple Watch in September, 2014. However, dominant technology firms, such as, Sony, Motorola, and Samsung are already major players in…
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Marketing research for apple company
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Marketing for apple company

Download file to see previous pages... According to the recent history, behavioral trends, and industry expertise, particular experiences will drive the uptake of Apple Watch. Apple sold nearly 5 million iPad units in the first two quarters of release and Apple Watch is no exception.
According to a study by ABI Research on wearables and smart accessories market research, it was found that iOS will gain a 35% share in the universal smartwatch segment by 2015, just behind Android at 42%. 
Studies have indicated that Apple has a track record for developing products which have revolutionized people’s lives. With regard to marketing data, the smart watch will be able to locate the location of consumers. As the wearables become increasingly popular, market research analyst firm has predicted that, in 2015, Apple will successfully dominate the smart-watch market. The shipments of the wearable brands will increase by 129% with 28.2 million of the 43.2 million sold being smart brands, whilst 15 million will be basic brands (Vasanth, 2014).
The sources of primary data include surveys and in-depth interviews. According to an in-depth interview conducted on Ryan Raffaeli, an assistant professor at Harvard Business School, he affirms that Apple Watch is certainly the most advanced smart watch on the market currently. Ryan further points out that Apple Watch introduces various incremental innovations which enhance and combine several technologies which have been evolving in the wearables market in the last few years (Harvard Business School, 2014).
From the in-depth interview, it can be deduced that Apple Watch brings the greatest functional value to the consumer. The smartwatch brings forth user integration within their existing ecosystem. Apple Watch can track biometric and personal data. By forming partnerships with the health care industry, it can improve consumer health and wellness. It ...Download file to see next pagesRead More
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