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Marketing in Hospitality - Assignment Example

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Summary

Market segmentation is a marketing strategy that involves identifying and dividing a large homogenous target market into smaller segments identifiable by similar needs, wants or priorities (Brassington, 2000). This results in a company developing different market segments. As…

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Subject: Marketing
Type: Assignment
Level: Undergraduate
Pages: 2 (500 words)
Downloads: 9
Author: jany52

Extract of sample "Marketing in Hospitality"

Marketing in Hospitality By Presented to Brassington, F. & Pettitt, S, (2000), Principles of Marketing, Second Edition, Prentice Hall, HarlowChong, K. W. (2003). The Role of Pricing in Relationship Marketing - A Study of the Singapore Heavy Equipment Spare Parts Industry, PhD Dissertation, International Graduate School of Management, University of South Australia.Möller, K. (2006). The Marketing Mix Revisited: Towards the 21st Century Marketing by E. Constantinides. Journal of Marketing Management, vol. 22, no. 3, 439-450.

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