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Hospitality Marketing - Essay Example

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The following paper under the title 'Hospitality Marketing' is focused on the first thing which Leslie needs to do is identify the weaknesses in the current system. From the case study, some of them obviously noticeable weaknesses include long working hours…
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Hospitality Marketing
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From the table given in the case study, it is obvious that the top management has cut down the costs of food, beverage, and labor since 2002, which has had a direct negative impact on the sales. So obviously, there has to be an optimal level till which the costs can be reduced or they start decreasing the sales’ volume. Leslie should particularly take help from the customers’ satisfaction surveys because they are the prime documents through which the customers have conveyed their concerns to the top management. The issues to be addressed should be prioritized according to the customers’ preferences and should be addressed in the same sequence. Read More
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