Human resources in hospitality & Marketing Hospitality - Research Paper Example

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Human resource in hospitality refers to the entire workforce involved in provision of services and production of commodities in the hospitality industry. The human resource in hospitality is quite diversified and therefore high level of competency is required in its management…
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Human resources in hospitality & Marketing Hospitality
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Human resources in hospitality & Marketing Hospitality Human resource in hospitality Human resource in hospitality refers to the entire workforce involved in provision of services and production of commodities in the hospitality industry. The human resource in hospitality is quite diversified and therefore high level of competency is required in its management (Boella, 2000).
The human resource in hospitality is composed of people from diverse fields of occupation (Buultjens, & Cairncross, 2001). The workforce in hospitality ranges from drivers, waiters, security guards, room attendants all the way to managers in the different subsections of hospitality. Managing human resources in hospitality is a challenging experience that requires effective planning and high level of competency (Hayes & Ninemeier, 2009).
An article by Jarpi (2007) explains more about human resource in hospitality. The article explains that owners of hospitality business must be rational critical thinkers and have deep understanding on the changing rules and regulations. The author further argues that promotion of employees in the hospitality industry should be based on skills and experience. Incompetent workforce is dangerous to work with since it contributes to poor performance of the business. In this regard, effective policies should be put in place to ensure smooth operation of the workforce in an organization (Ming-chih, Haiyan & Kevin, 2011).
Marketing hospitality
Marketing hospitality refers to the process of selling out products and services of a hospitality firm to the target market. Marketing hospitality takes different forms, for instance; advertising, product promotion, offering of competitive prices, branding and many others.. According to Reid & Bojanic (2010), effective marketing strategies should be employed in order to boost sales and profitability in the hospitality sector.
Fields (2014) wrote an article postulating various hospitality marketing strategies that can be used to boost the profits of a hospitality firm. The article states that extensive market research and establishment of realistic plans for achieving the foreseen goals and objectives of a business firm are the basic factors to success. In addition, Fields further states that, accountability is a crucial factor to consider as far as marketing hospitality is concerned. The article outlines that advertisements can be done through the print and electronic media, depending on the target market and the firm’s financial position.
The modern technology has aided in providing numerous avenues for posting advertisements. For instance, the use of social media platforms, such as the Facebook and Twitter, has boosted marketing hospitality in a great way. Many people are on social media and therefore information can spread to the targeted customers within the shortest period possible (Kumar, 2010).
Product promotion is among the most effective strategies of marketing that can apply in marketing hospitality. The hospitality industry should devise realistic product promotion mechanisms to enhance market expansion. Product promotion involves giving discounts to customers and offering gifts, especially during holidays, to win consumer loyalty. The primary aim of product promotion is to boost sales and, as a result, increase the profits of a firm. Marketing hospitality is applicable in the modern business world since many platforms have been established for its development.
Reference list:
Boella, M. J. (2000). Human resource management in the hospitality industry. Cheltenham: Stanley Thornes.
Buultjens, J., & Cairncross, G. (2001). Ten years of enterprise bargaining and the hospitality sector. Labour and Industry: a Journal of the Social and Economic Relations of Work, 12, (1): 10-50.
Fields, B. (2014). When the Going Gets Tough, The Tough Start Selling. Retrieved on 6th Jan 2015 from:
Hayes, D. K., & Ninemeier, J. D. (2009). Human resources management in the hospitality industry: Study Guide to Accompany. Hoboken, N.J: John Wiley & Sons.
Jerpi, L. (2007). HR Issues in Hospitality. Retrieved on 6 Jan 2015 from:
Kumar, P. (2010). Marketing of hospitality and tourism services. New Delhi, India: Tata McGraw Hill Education.
Ming-chih, T., Haiyan, S. & Kevin, W. (2011). Tourism and hotel competitiveness research. Journal of travel & tourism marketing, 26 (5): 522-546.
Reid, R. D., & Bojanic, D. C. (2010). Hospitality marketing management. Hoboken, N.J: John
Wiley & Sons. Read More
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