Free

Human resources in hospitality & Marketing Hospitality - Research Paper Example

Comments (0) Cite this document
Summary
Human resource in hospitality refers to the entire workforce involved in provision of services and production of commodities in the hospitality industry. The human resource in hospitality is quite diversified and therefore high level of competency is required in its management…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.2% of users find it useful
Human resources in hospitality & Marketing Hospitality
Read TextPreview

Extract of sample "Human resources in hospitality & Marketing Hospitality"

Human resources in hospitality & Marketing Hospitality Human resource in hospitality Human resource in hospitality refers to the entire workforce involved in provision of services and production of commodities in the hospitality industry. The human resource in hospitality is quite diversified and therefore high level of competency is required in its management (Boella, 2000).
The human resource in hospitality is composed of people from diverse fields of occupation (Buultjens, & Cairncross, 2001). The workforce in hospitality ranges from drivers, waiters, security guards, room attendants all the way to managers in the different subsections of hospitality. Managing human resources in hospitality is a challenging experience that requires effective planning and high level of competency (Hayes & Ninemeier, 2009).
An article by Jarpi (2007) explains more about human resource in hospitality. The article explains that owners of hospitality business must be rational critical thinkers and have deep understanding on the changing rules and regulations. The author further argues that promotion of employees in the hospitality industry should be based on skills and experience. Incompetent workforce is dangerous to work with since it contributes to poor performance of the business. In this regard, effective policies should be put in place to ensure smooth operation of the workforce in an organization (Ming-chih, Haiyan & Kevin, 2011).
Marketing hospitality
Marketing hospitality refers to the process of selling out products and services of a hospitality firm to the target market. Marketing hospitality takes different forms, for instance; advertising, product promotion, offering of competitive prices, branding and many others.. According to Reid & Bojanic (2010), effective marketing strategies should be employed in order to boost sales and profitability in the hospitality sector.
Fields (2014) wrote an article postulating various hospitality marketing strategies that can be used to boost the profits of a hospitality firm. The article states that extensive market research and establishment of realistic plans for achieving the foreseen goals and objectives of a business firm are the basic factors to success. In addition, Fields further states that, accountability is a crucial factor to consider as far as marketing hospitality is concerned. The article outlines that advertisements can be done through the print and electronic media, depending on the target market and the firm’s financial position.
The modern technology has aided in providing numerous avenues for posting advertisements. For instance, the use of social media platforms, such as the Facebook and Twitter, has boosted marketing hospitality in a great way. Many people are on social media and therefore information can spread to the targeted customers within the shortest period possible (Kumar, 2010).
Product promotion is among the most effective strategies of marketing that can apply in marketing hospitality. The hospitality industry should devise realistic product promotion mechanisms to enhance market expansion. Product promotion involves giving discounts to customers and offering gifts, especially during holidays, to win consumer loyalty. The primary aim of product promotion is to boost sales and, as a result, increase the profits of a firm. Marketing hospitality is applicable in the modern business world since many platforms have been established for its development.
Reference list:
Boella, M. J. (2000). Human resource management in the hospitality industry. Cheltenham: Stanley Thornes.
Buultjens, J., & Cairncross, G. (2001). Ten years of enterprise bargaining and the hospitality sector. Labour and Industry: a Journal of the Social and Economic Relations of Work, 12, (1): 10-50.
Fields, B. (2014). When the Going Gets Tough, The Tough Start Selling. Retrieved on 6th Jan 2015 from: http://fieldsandcompany.net/pdf/Fields_When_the_Going_Gets_Tough_The_Tough_Start_Selling
Hayes, D. K., & Ninemeier, J. D. (2009). Human resources management in the hospitality industry: Study Guide to Accompany. Hoboken, N.J: John Wiley & Sons.
Jerpi, L. (2007). HR Issues in Hospitality. Retrieved on 6 Jan 2015 from: http://smallbusiness.chron.com/hr-issues-hospitality-46811.html
Kumar, P. (2010). Marketing of hospitality and tourism services. New Delhi, India: Tata McGraw Hill Education.
Ming-chih, T., Haiyan, S. & Kevin, W. (2011). Tourism and hotel competitiveness research. Journal of travel & tourism marketing, 26 (5): 522-546.
Reid, R. D., & Bojanic, D. C. (2010). Hospitality marketing management. Hoboken, N.J: John
Wiley & Sons. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Human resources in hospitality & Marketing Hospitality Research Paper”, n.d.)
Human resources in hospitality & Marketing Hospitality Research Paper. Retrieved from https://studentshare.org/human-resources/1673430-human-resources-in-hospitality-marketing-hospitality
(Human Resources in Hospitality & Marketing Hospitality Research Paper)
Human Resources in Hospitality & Marketing Hospitality Research Paper. https://studentshare.org/human-resources/1673430-human-resources-in-hospitality-marketing-hospitality.
“Human Resources in Hospitality & Marketing Hospitality Research Paper”, n.d. https://studentshare.org/human-resources/1673430-human-resources-in-hospitality-marketing-hospitality.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Human resources in hospitality & Marketing Hospitality

Managing hospitality resources

...Managing hospitality resources The benefits of technology to the hospitality industry, notably to the hotels are immense. Hotel industry refers to a field of service that consists of restaurants, lodgings and accommodations, event planning, transportation agencies among others (Carlin, 2006 p50). The survival and economic prosperity of the hotel industry is dependent on two factors, namely the availability of leisure time for people and the possession of a high disposable income by them (Bentley, 2005 p66). This is so because; most people will go to the hotels after they have serviced the domestic needs and remain with extra disposable income, which they can use for leisure, recreation,...
12 Pages(3000 words)Essay

Hospitality Industry Marketing

...Task: Hospitality Industry Marketing In hospitality, marketing is very important because it helps the employees in the industry to know their customers needs. For those working in hotel management, understanding what the customers need is vital. Better hospitality services; involve maximum cooperation between managers and leaders of both hospitality, and human resource. It is important for them to have an agreement that, for them to achieve their goals, they should recognize their customers and do their best to please them. Through successful marketing, the leaders of the...
5 Pages(1250 words)Research Paper

Managing Hospitality Resources

...? Managing Hospitality Resources Task: Managing Hospitality Resources Summary Currently, technology is not a new term among many people. This is due to the emergence of technology from the past generation where people could not access such systems. It is in this regards that various hospitality facilitates are transforming their systems to online basis, where customers get services from the internet. Developing a website is difficult; however, for the Royal Garden Hotel to develop website, various considerations must be given a priority. For example, hotel information should be in the website. In as much as the website will give a competitive advantage over other hospitality facilities, there are various challenges the hotel... will...
7 Pages(1750 words)Essay

Questionable Hospitality

...better than in other parts of the world. The United States has an absence of such organizations, partially because of our strict policy of laissez-faire. Many businesses would benefit from a government sponsored organization such as ATOL within the United States. However, the focus has been on the human resources department due to the absence of such a great asset. Hotels across the country have been offering better pay and bonuses to certain employees who can market an idea or set up good training meetings to improve the production of all aspects of employees. Within the past few years, many organizations have been buying up hotel properties due to their exponential growth. Take...
5 Pages(1250 words)Essay

Hospitality marketing

... Module Describe the building blocks of competitive advantage. Why are each important? How can these building blocks be utilized in marketing techniques? Is price a building block of competitive advantage? Why or why not? Discuss, providing relevant hospitality examples. Competitive advantage is one of the most critical factors that will enable an organization to succeed as it translates to having a superior advantage over competitors. According to Parasuraman and Berry (27), there are four key building blocks that constitute competitive advantage: Quality, Effectiveness, Innovation and Customer Responsiveness. Quality is the first competitive advantage building block, which is defined as the manner in which a product is perceived... by the...
4 Pages(1000 words)Essay

Hospitality Marketing

...7 October Hospitality Marketing The first thing Leslie needs to do is identify the weaknesses in the current system. From the case study, some of the obviously noticeable weaknesses include long working hours, lack of incentives from the top management to motivate the workers to enhance employee retention, lack of experience and formal marketing training of the functioning manager, lack of awareness among the individual restaurants about the upcoming weekly specials, lack of action or adequate response to Leslie’s notifications by the head office, lack of examination of the customers’ satisfaction surveys, and useless collection of business cards for the free lunch draw on monthly basis....
1 Pages(250 words)Essay

Hospitality marketing

...the market. Availability of substitutes to an organization’s products, which may be from competitors in the hospitality industry or from other industries is another factor that threatens an organization’s market through increased competition. Another factor in the external environment is the possibility of new entries into the hospitality industry by other firms. Each of the above forces has direct impacts on marketing in the hospitality industry because of their effects on an organization’s competitiveness. While an identified high level of competition influences the marketing team to initiate more efforts towards...
5 Pages(1250 words)Essay

Hospitality marketing

...Product positioning is an important marketing strategy that must be utilized by managers to increase the demand for a product or service. Product positioning creates an image differentiating a product and promising a benefit in the minds of the customers (Shoemaker & Shaw). It also provides the customer with at perception about the product or service offering. Companies in the hospitality industry can greatly benefit from the use of product positioning. A positioning statement for a company in the hospitality industry is: To provide the customers with a unique once in a lifetime experience that will be remembered forever. There are different strategies that hotels can utilize to position...
2 Pages(500 words)Essay

Hospitality marketing

...with homogeneous features and requirements. The marketers segment the market in order to leverage scant resources. The main intention of the marketers for market segmentation is to ensure that marketing mix elements are developed in such a way so that they can satisfy specific requirements of different customer segments. Since organizations have limited resources, thus it is impossible to generate all kinds of products or services. Thus, it is best for marketers to aim for a particular group of people which allows organizations to concentrate on specific customer requirements (Shoemaker & Shaw 420-445)....
7 Pages(1750 words)Essay

Hospitality Marketing Case Study

...Hospitality Marketing Case Study The case study given is about Hilton hotel. The hotel is one of the leading hospitality companies in the world (Kumar, 2010). The 95-year history that they have as pioneers in the hospitality industry makes them the preferred venue for partners, travelers, developers and team members alike. The case study explores the advances that the hotel has taken in the recent past to better its efficiency in customer service delivery in the ever competitive hospitality industry. Hilton hotels have for years been focusing on domestic progress in the lodging sector and at the same time through diversification of his previous products...
3 Pages(750 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Human resources in hospitality & Marketing Hospitality for FREE!

Contact Us