A Comparison between two UK companies - Essay Example

The success of Sofitel hotel shows the level of success of its marketing strategy while the dwindling profitability of the Britannia Hotels shows the failures of the marketing strategies the hotel employs as the analysis below portrays. Sofitel hotel is a five star hotel that offers a number of high quality services including spa, luxury rooms and conference facilities among many others. The hotel has a number of services that continue to grow its services after realizing that diversification is the key to achieving profitability.

The chain management of the hotel has succeeded in developing high-end hotels in a number of leading destinations across both Europe and the United States. The Sofitel Hotels in the United Kingdom enjoy immense success and profitability evident in the growth of the hotel’s services and facilities. The success of Sofitel Hotel arises from a number of factors key among which is the provision of high quality services. The level of cleanliness of the rooms, diversity of cuisines and level of hospitability of the wait staff at the hotel enhances the quality of services at thereby succeeding building a desirable name for the hotel.

The quality of services of the hotel is effective in creating a desirable reputation for the hotel. Travelers come to the hotel owing to referrals from their friends while numerous others are returning customers who confessed their love and admiration of the level of professionalism of the employees of the hotel coupled with the level of hospitality and serenity of the hotel (Venison, 2005). The hotel employs a number of effective marketing strategies all of which continue to enhance its profitability.

The hotel has an efficient chain management that has succeeded in developing appropriate customer loyalty reward programs (OFallon & Rutherford, 2011). The chain has a number of facilities throughout