Milk Consumption Marketing - Assignment Example

The interview was conducted on the marketing of milk.
Interviewer: Hello, I am researching the consumption of milk and I would like to interview you by asking a few questions. The information you give is only for research and no personal data will be shared.
Interviewer: Why do you drink milk?
Respondent: I enjoy it. It also relieves my mind from stress when am at home resting from work.

Interviewer: Why did you choose milk?
Respondent: I drink milk because it has nutrients in it. Unlike other drinks, milk is healthy for life.
Interviewer: What makes you love it with its protein contents?
Respondent: Proteins help in bodybuilding which promotes good and healthy growth and development. I, therefore prefer milk from this perspective over other brands of drinks.
Interviewer: You had said before that you milk since it is nutritious. Does that mean that you don’t take c drinks?
Respondent: Yes. I don’t.

Interviewer: Why?
Respondent: Milk being nonalcoholic, makes it easier for me to do other activities after drinking it since it never leaves me drunk.
Interviewer: You have just said that milk never makes you get drunk. How does that benefit you?
Respondent: It makes me able to do other duties effectively since I always have a sober mind after drinking it.
Interviewer: Which brand of milk do you like buying mostly?
Respondent: qq skimmed milk
Interviewer: Why the brand?
Respondent: It is cheap compared to other brands since it only costs only Qr85 unlike other brands that cost as much as Qr200
Interview: Will you ever thought of buying another brand of wine apart from qq skimmed milk
Respondent: No. I love skimmed milk so much to leave it for other brands.

During the interview process, recording of the function also took place for future study purposes (Beckley et al. 363). The main domains covered in the interview included;

Choice of the brand of milk

Reason for drinking the brand

Advantages of the brand

Future considerations on the brand

According to the respondent, the proteins in milk in general are advantageous to him since they help in the body and development (Beckley et al, 365).
Milk is also nutritious for the study. Milk, therefore, is good for health since it makes an individual remain grower healthy and also sober all the time. Through being sober most of the time, an individual is active throughout. He or she from the study will be able to carry on with his or her normal duties consciously. Customers may be influenced by the price value of the commodity (Beckley et al, 363). The respondent maintains that he won’t leave the qq skimmed milk brand of milk since it is relatively cheap as compared to other brands in the market. Other factors that made the respondent to n stick with the brand include the composition of the brand. All these items made the respondent prefer the brand to others since it was good for his health.

Conclusion
Qq skimmed milk is the type of wine that costs less in the market. It only costs Qatar’s Qr 85 per liter (See Appendix 2 on the Milk Brands’’ Price list). Since it is cheap in the market; it was preferred by the respondent mostly as his drink. A manager therefore from this perspective may reduce the consumption price of the commodity since it is its greatest determinant in the market. Tastes and composition also influence the demand for a commodity in the market (Beckley et al, 368). The respondent maintained that he won’t change his stance on consumption of the qq skimmed milk brand because of its nature; that is being alcohol-free. Read More