Competitors for Pint Please App - Essay Example

Competitors for Pint Please AppPint Please App has many competitors who provide the services of the beer advertisement. Just like Pint Please App, the competitors provide information on the places to get a beer. The competitors include BeerAdvocate App, CraftBeerDirectory and Beervana App among others. All those companies provide beer promotion services like Pint Please App (Pint Please 2014). Weakness for the CompetitorsThe competitors have some weakness that Pint Please App does not have.

The competitors App are not effective because they are designed in a way many people can not use them. The beer App needs to be simple because when an individual is drunkard does not need to struggle in searching information (Vihavainen 2014). Pint Please App focuses on countries with prevalent beer culture like Denmark, Australia, Netherland, Belgium, Germany and Czech Republic but the competitors does not consider beer culture before establishing their product. The competitors are not able to trace the appropriate market like Pint Please App does (Lemarchand 2014).

Solution to Reduce CompetitionIn reducing competition, Pint Please App should be accessed for free without the need for internet connection and will attract more people to use Pint Please App. The mobile phone sellers should also be paid to show the buyers on how to use the Pint Please App (Zarrell and Zarrella 2010). Promotion Plan to Be UsedPint Please App should be advertised in a variety of social media in order to create awareness across the world. The App should be installed to the phones for free so when an individual buys a phone can access the Pint Please App (Pride 2011).

BibliographyLemarchand R. 2014. Pint Please- It’s like Foursquare for Beer. Available April 4, 2014, from http://www.arcticstartup.com/2014/04/04/pints-please-its-like-foursquare-for-beer Pint Please. 2014. All Beers at Your Fingertips. Available November 16, 2014, from http://pintplease.com/ Pride W. M. 2011. Marketing. New York: Cengage Learning. Vihavainen S. 2014. Pint Please from Oulu take on the World. Available August 25, 2014, from http://www.goodnewsfinland.com/archive/news/pint-please-from-oulu-takes-on-the-world/ Zarrella A.

and Zarrella D. 2010. The Facebook Marketing Book. London: O’Reilly Media Inc. Zarrella A. And Zarrella D. 2010. The Social Media Marketing Book. London: O’Reilly Media Inc.