Nobody downloaded yet

Importance of Marketing for Organization Success - Essay Example

Comments (0) Cite this document
Among different business areas such as production, operations, accounting and economics, marketing is a comparatively young discipline which appeared in the beginning of twentieth century. The prosperity and development of marketing was basically motivated by the demand to…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.3% of users find it useful
Importance of Marketing for Organization Success
Read TextPreview

Extract of sample "Importance of Marketing for Organization Success"

Download file to see previous pages ys marketing concept is implied in the idea, that marketing decisions must be made taking into account the needs of the customers in the first place and afterwards the process of developing and marketing services and products should be initiated by an organization (Nickels, 2008).
The major aim of marketing efforts of any organization is to establish reliable relationships with clients that are to be beneficial both for the clients and the organization. And every effort is to prove the fact that marketing plays a crucial role for the business of any size and the society as well.
Talking about marketing as a necessary business function it is vital at organizational level for non-for-profit and for-profit businesses engaged in all the industries (Nickels, 2008). As far as non-for-profit organizations are concerned marketing is to assist in process of attracting clients in order to maintain the mission of the organization which might be support or donations raise. For-profit organizations need marketing to deal with all the tasks meant to bring revenue and profits to organization. These two types of organizations will not be able to survive without a helping hand of marketing tool. The feature of marketing as the area of organizational business is implied in the interaction with the public and the opinion that is formed about the organization is the result of interaction with marketers. And thanks to advertising message a customer may believe that this or that company is creative and dynamic (Nickels, 2008).
The primary role of marketers is to establish specific relationships intended for holding value for both organization and customers, in this respect marketing professionals apply a diverse toolkit which is to serve as a spine of decision making process. The toolkit includes:
Each element in the toolkit is in tight connection and interaction with each other and as a result decisions made in one area are influential for those decisions made in other areas. For ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Importance of Marketing for Organization Success Essay”, n.d.)
Importance of Marketing for Organization Success Essay. Retrieved from
(Importance of Marketing for Organization Success Essay)
Importance of Marketing for Organization Success Essay.
“Importance of Marketing for Organization Success Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Importance of Marketing for Organization Success

Organization Culture Development and Success of the Organization

... before because of the intensive competition by firm. Not only the firms in the same country are fighting for a same job, but outsourcing has included the foreign firms also in the fight for a job that comes to the market. In the midst of so heavy competition, it has become increasingly important for firms to “Break through the clutter”. No firm can break through the clutter or become vivid unless it has something other than that the conventional competition is offering. Many firms, as a result, have increased their focus on organizational culture. Many are trying to develop a culture that will help them gain an edge over their competition. Organizational Culture, apart from helping an organization in all of these, also help helps... &...
10 Pages(2500 words)Essay

Success in Marketing

...value in return. Marketing is the unique, the distinctive function of business. In this sense, marketing has a major function to play in setting a firm’s strategic trend. For marketing to be successful, deep comprehension of customers, collaborators, and competitors and great proficiency are deployed for an organization’s capability to improve so as to serve clientele profitably (Kevin 67). Marketing thus defined, is broad-spectrum management accountability, not just a function delegated to specialists. Marketing skills and insight are significant to anyone with career interests hence lead to the setting and...
3 Pages(750 words)Essay


...outcome of relationship marketing is to create superior environment that share trust among all stakeholder (Shirshendu, Abdolreza, and Nada, 2009). Morgan & Hunt (1994) have stated with reasoning that successful relationship marketing has commitment and trust as key factors. Despite the focal importance these factors hold in relationship marketing, there are also other factors that enjoy considerable importance such as; satisfaction, involvement, dependency, proximity etc (Damperat and Colbert, 2007). Similarly, communication, loyalty, financial bonds are also among important variables that play considerable role in...
7 Pages(1750 words)Essay

Important Steps to Marketing Success

...Important Steps to Marketing Success Advertising is the initial marketing tool for a new business. Targeting your audience is a prerequisite to sales success, and developing what is called a creative platform can assist communications (Chappell, 1990). The public chooses the companies that are familiar to them, and if there is enough advertising to make your company or your product stand above others of its kind by establishing a name or a recognizable brand, the chance of success increases. This calls for a logo that has the potential to be so unique that customers will know who you are the moment they see it. The...
3 Pages(750 words)Essay

Importance of Organization culture to organizations

...process that has been established, accepted and internalized over a period of time, by a majority of members of the organization. Fred Luthans defined culture as “the acquired knowledge that people use to interpret experience and generate social behavior.” Culture helps people to interact and communicate with other members of the society. Cultural traits are acquired gradually over a period of time. The differences in values and beliefs held by people all over the world make adjustments and interaction with people belonging to other cultures very difficult for some. To be successful in the global economy, it is important for all managers to be sensitive to the differences between...
4 Pages(1000 words)Essay

The Starbucks Organization: A Model of Success

...during even the most difficult times where many large corporations are going under; such as WorldComm and Enron. What is the secret to their success? How does an organization prepare its employees for an optimal work environment? In this paper, these questions will be answered by discussing briefly how the Starbucks corporation used communication as a foundation to make it to the top through their ability to successfully change management, create guidelines for decision making, and finally become a pioneer in several beneficial human resource practices. This paper will focus mainly on the initial stages of the organization’s formation. Importance of Communication At...
8 Pages(2000 words)Essay

Marketing a consumer organization

...Marketing a Consumer Organization Marketing a Consumer Organization "Founded in 1959 by Sara O’Meara and Yvonne Fedderson, Childhelp® is a leading national non-profit organization dedicated to helping victims of child abuse and neglect "(Childhelp 2007). This quote from the pages of the agencys web site is certainly an understatement, but it does personify the heart of their organization. Historically these co-founders actually started the original organization, which was then called "International Orphans," in 1959 while they were serving as members of the USO in Tokyo, Japan as actresses...
3 Pages(750 words)Essay

Marketing Success

... Marketing Success Target Market The bottled water market segment in United States has grown rapidly in the last few years. Target market for the bottled water can be subdivided into two groups such as those individuals belonging to minority groups and people who are health conscious. Often youth belonging to low income segment are the ones who desire for such products. On the other hand parents in minority groups in United States prefer to purchase bottled water for their children over tap water. Individuals who are health conscious and do not prefer soda or carbonated drinks can be considered to be target audience for the product (Whitman, 2014). ...
2 Pages(500 words)Research Paper

Importance of Managers for the Success of an Organization

...of people. They are made up of different functions and are focused on attaining goals collectively (Drucker & Maciariello, 2008). Workers may come and go, but the organisations remain, in other words, they are largely independent of employees. Managers are Important For the Success of An Organisation For any business organisation to accomplish its goals, its employees must be successful in their duties. A business will depend on the strength of its managers to succeed. Good managers influence employees to success. Managers are responsible for recruiting, retaining and motivating the workforce. Managers are responsible for preparation and forecasting to determine the...
10 Pages(2500 words)Assignment

Organization importance

...QC Muslim Association It is impossible to imagine high schools without such a backbone as students clubs and organizations. They provide opportunities that are useful for the students, the school district, and even the community, although these activities do not attract so much attention as the others. “Clubs such as Muslim Learning Club, Muslim Student Association and Islamic culture club are but a few examples” of a wide range of pieces of the Muslim culture (Gutmann 143). Today, my aim is to “decide the fate of” Muslim club in the Queen`s College. It brings together more than two hundred people and has already been in existence for more than fifty years. Of course, the club fulfills its responsibilities as well as...
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Importance of Marketing for Organization Success for FREE!

Contact Us