Do you think the Marketing department is the most important one within an organisation - Essay Example

Marketing Department Importance of the Marketing Department Marketing is the most important department in the organization as it portrays the organization culture and products to the outside world. Marketing is concerned with improving the customers portrayal of the organization and promotion of the company’s products. Sale of products, hence higher profits, is the central goal of any rational organization. Marketing department ensures that the organization remains competitive, has good customer relations, and has an excellent reputation.

These factors add up to increase sales thus boosting profitability.Competition is one of the factors that define the success or failure of a business. An efficient marketing department ensures that the company remains in top gear in wading through competition. Various factors such as brand communication, pricing, promotion and good customer relations allow businesses to maintain market share and have a competitive advantage (Palmer, 2012). In essence, competition is about taking the market share of the competitors, and thus increasing profits.

Marketing department is thus tasked with reducing predatory effects from competitors.Unlike other departments in the organization, the marketing department has a direct link to the customers. Customers are the main reasons for the existence of a company. In this regard, the marketing department should maintain the delicate balance between external forces and the customers. Customers are maintained through effective after sales services, excellent relationship centers, and loyalty programs.The above discussion shows that marketing plays a crucial role in an organization.

As noted, the marketing department is concerned with beating competition and maintaining market share. Further, the department ensures customer retention through offers and quality services. Rational organizations try to maximize profits thus customers must be impressed by the marketing department.ReferencePalmer, A. (2012). Introduction to marketing: Theory and practice. Oxford: Oxford University Press