The Marketing Strategies of Mall of America - Coursework Example

It is evidently clear from the discussion that the target markets for the Mall of America comprised of locals and visitors. Different marketing strategies will be used so as to reach these target markets. The locals include the local families and population residing near the Mall of America. The local target market can be placing the product in strategic positions where the people can easily access. Close range marketing can be used using technologies, such as Wifi and Bluetooth for the customers at close proximity.

About promotion, the enterprise can use advertising as its core source of increasing local consumer awareness. Mainly, it can post numerous advertisements both in print and electronic media. Price is the main competing factor in business. The business can use discount and allowance pricing. The firm can provide allowances and discounts on their basic price so as to reward the consumers’ specific response. On the other hand, the visitors include tourists from the Upper Midwest, across the nation, and from other nations.

The products and services being offered at the Mall of America can be posted on the internet so as to reach a wider global audience. The other strategy which the Mall of America can use to reach the visitors include telemarketing. The clients can be convinced via mobile phones to come and visit Mall of America. The venture may also use promotional pricing as a strategy to attract national and international visitors. The promotional pricing will assist the Mall of America to attract more customers in a very short time.

The other strategy which the firm can use is diversity marketing since visitors come from diverse backgrounds.