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Marketing Essays

Result for Subject Marketing:
19930 essays
Public Relations Plan of Blackberry Marketing Essay
10 pages (3177 words) , Download 4 , Essay
Free
Things aren't looking fine for the BlackBerry mobile these days. It's been losing market share in past quarters, both to the different devices anchored on the market-leading Android platform and iPhone. It has seen some widespread service outages in the previous year, throwing its reliability into doubt.
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Company Analysis: Apple Inc Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
 The recent recession has caused huge challenges to companies all over the world. Many of the prominent companies in America and Europe were collapsed or forced to reduce their activities because of the recent recession. Even though some of these surviving companies are showing signs of a revival now.
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Positioning Statement of Mary Kay Marketing Case Study
2 pages (571 words) , Download 6 , Case Study
Free
It can be analyzed after going through the case study that there is a huge market in India that uses beauty products and cosmetics so the growth of Mary Kay can be increased. Moreover, the product is very well known all over the world so it can create a good brand image among the audience of India.
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Management perspectives and Future Strategies Marketing Essay
16 pages (4000 words) , Download 2 , Essay
Free
The author states that the organization is well known for its ethical values and corporate social responsibilities across the globe. The Body Shop was the first company to ban testing the effectiveness of their products on animal and at the same time adopted various innovating marketing strategies to reach a large number of customers.
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Harrahs Entertainment Company Marketing Case Study
2 pages (619 words) , Download 3 , Case Study
Free
The services in Harrah’s will bring better returns to the company in terms of revenue from happy and loyal customers. For instance, as of 2009, Harrah’s became the biggest in the industry with a revenue of 10 million dollars with the Total Reward making up to 85% of the revenue (Kotler & Armstrong, 2012).
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Global Marketing Research Assignment Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
The definition of marketing is always applicable for any organisation, whether it sales products/services within the domestic or across the international borders. It has been with the expanding effects of globalisation that marketing of goods and/or services internationally is argued to help in broadening scopes for organisations.
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How New Product Could Be Introduced into the Market Today Marketing Essay
5 pages (1327 words) , Download 2 , Essay
Free
Motivescosmetic has to conduct a keen analysis about the potential competitors and how they operate. This will include understanding how they carry out their positioning, handle their distribution channels and come up with pricing strategies. In addition, the company has to take a keen look at how customers respond to the competitors’ style of marketing.
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PESTEL Analysis of AVA the Talking Elephant Marketing Research Paper
4 pages (6798 words) , Download 2 , Research Paper
Free
The areas of analysis include; location, funding and both internet and external business environment. The market research reveals that our business has a chance of successful entrance into the market in Utah State through a joint venture with Munchkin Inc. The group members’ contribution is presented below.
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Consumer Behavior: Implications for Marketing Strategy Marketing Annotated Bibliography
6 pages (1651 words) , Download 2 , Annotated Bibliography
Free
The selection of this book is primarily based on the author's assessment of the demographic factors which include age structure, occupation, income and education are but not exhaustive external factors affecting consumer behavior. Noteworthy, the authors have credible credentials that in a way contribute to the authenticity of their work.
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Wal-Mart Approach Assessment using Buyer Utility Map Marketing Assignment
1 pages (272 words) , Download 11 , Assignment
Free
Wal-Mart first approach is aimed to increase the number of items and the number of different varieties that provide customers with more choice over the products they intend to purchase. The requirement, to physically visit a retailer shop for shopping, has brought congestion and negatively affected customer experience due to long Queues.  
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The Nature of Marketing Environment Marketing Coursework
6 pages (1628 words) , Download 3 , Coursework
Free
As it is indicated in the marketing definition that states that there is a need for marketers to understand the demands, wants, and needs of customers and satisfy all their needs. In other words, customers are the centre of marketing, and its aim is to meet all their needs, demands, and wants. Customer is the key element of marketing.
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An Evaluation of Current Integrated Marketing Communication Practise Marketing Essay
14 pages (4005 words) , Download 2 , Essay
Free
This model of marketing recognizes that there is no ‘one size fits all’ in the field of advertising. There are many complexities and dynamics in the modern world, which must be heeded to by car manufacturers if they are to reach their desired target market. Integrated marketing communications strategy has had a profound change in the manner in which car manufacturers approach the market.
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Creating Long-Term Loyalty Relationships Marketing Essay
1 pages (339 words) , Download 2 , Essay
Free
Dean as an entrepreneur could win back all the customers who have shifted from dairy milk to bottled juices, waters and other dairy alternatives that included coconut milk, soy, and almond that were being sold under Whitewave’s Silk Brand. These were done by scrutinizing Dean’s bulked up market force in the milk industry (Brat, 2015).
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A Well Defined Marketing Plan Marketing Case Study
8 pages (2233 words) , Download 2 , Case Study
Free
The author of this following paper demonstrates that a well-defined marketing plan when properly implemented can catapult any organization into the big league. A marketing plan, in a sense, is a vision of the future to meet with the organization’s growth needs along with the generation of cash surplus.
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Touchpoint Mapping by Mounir Ariss and Not All Interactions Qualify as Dialogue Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
When organizations go through a business process reengineering, it is important to introduce programs like culture change to train employees on how to deal with difficult
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Management strategic Marketing Term Paper
2 pages (500 words) , Download 2 , Term Paper
Free
Steven Mc Millan launched several strategic initiatives to focus on smaller number of business segments. However, the appointment of Brenda brought retrenchment to the centre stage. Brenda took a major decision to exit seven non-strategic businesses. These included
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Marketing Mix and Financial Forecast for Minnesota Fast Food Restaurant Marketing Assignment
9 pages (3520 words) , Download 3 , Assignment
Free
Minnesota Fast Food Restaurant will be located near Blue Mountain County Park. The area is one of the very attractive points for tourists. A lot of people who belong to India, and other Asian countries live there. MFFR will manage its full-time vacancies through online and newspaper advertising while part-time jobs will be offered to foreigners.
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Unit Three: Assignment #1: Product Portfolio Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
However, the production of normal cars has also increased coupled with the manufacture of sports car such as the Ford Mustang. Ford also makes trucks such as transit wagon, E series wagon among other products. BMW produces a
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SWOT Analysis about Petroleum in the Kingdom of Bahrain Marketing Essay
7 pages (2051 words) , Download 10 , Essay
Free
SWOT analysis is a strategic planning tool vital for evaluating the strengths, weaknesses, opportunities, and threats of a business venture. It also identifies the internal and external aspects, which are favorable or unfavorable for achieving the desired business objectives. The kingdom of Bahrain is the freest economy well known for abundant petroleum production.
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Market Potential and Forecast Marketing Assignment
1 pages (354 words) , Download 2 , Assignment
Free
ColdFlu ® is a fluid syrup drug that treats flu and cold for all ages of people. The drug is licensed and approved as a drug fit for human consumption under the Food and Drugs Act (Laundon, 2007). The drug is cheaper as compared to all the drugs in the market. We are all aware that people aged 18-30 are used to taking tablets.
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Strategic Options between the UK and Cuba, Trade Relations between the UK and the US Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
The Cuban Chamber of Commerce organizes for translators at a fee for those going into the interior side. Furthermore, interested entrepreneurs ought to understand the pride, sensitivity, culture, and history of Cubans to stay and trade comfortably. A personal relationship is at the centre of successful business relationships in Cuba.
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Importance of Digital Marketing and Market Segmentation Theory Marketing Research Paper
11 pages (3015 words) , Download 4 , Research Paper
Free
In today’s age, an essential desire of entrepreneurs is to increase their global presence. This is because; it might prove effective for the organization to increase its total sale and productivity in the market. However, it might be possible only if the organization or the entrepreneur tries to develop a good relationship with its target customers.
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Analysing Fashion Consumer Motivations for Shopping Online-data analysis Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
This paper analyzes evaluation and assessment of the fashion consumer motivations in the online shopping. This calls for the thorough marketing that is to be conducted by the entity with the aid if the sales and marketing personnel. Effective and efficient marketing strategies have to be therefore laid down so that the consumers are well informed.
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Promotional and Creative Strategy of Moveo Company Marketing Assignment
11 pages (3324 words) , Download 2 , Assignment
Free
The promotional strategy will be to have the scooter present and available for everyone to have access to it and touch it. The scooter will have a type of security system that will allow for the owner to only be able to access it. The scooter is a new product that will have everything that everyone has been asking for.
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Marketing Strategies for a Smart Pen Developed by Qatar Deja VU Marketing Essay
16 pages (4309 words) , Download 4 , Essay
Free
The first section provides an introduction to the company and its mission statement. The second section provides a detailed discussion about the marketing research and information sources used in this report. The third section includes the analysis of the external environment of Qatar, which comprise CREST analysis.
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Develop a marketing plan Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Additionally, the company also wants to the home of digital sport, a division that was started four years ago (Cendrowski, n.pg). Developing devices that technologically help individuals track their performance in
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Social Behavioral Change of sugery drinks Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
e healthy drinks while coffee, and soft drinks are unhealthy and the emotional issues that come to play on their decisions to take their soft drinks are feelings of power, being refreshed, feel happy and good, and comfortable and relaxed. The attitude that drives this position
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Keyword Research for JEMSS Marketing Essay
1 pages (295 words) , Download 2 , Essay
Free
The paper is keyword research for the JEMSS website. It entails a structured analysis of various keywords identified from the website. The paper has an analysis of the keywords and a paragraph that rounds up the findings of the research. The JEMSS website is easy to navigate and uses specific words that lead anyone who needs information about a given aspect.
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BMW AG (Bried Description Of The Company) Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Collision warning would help in detecting walking pedestrian or vehicles driving ahead. Collision warning system operates using an acoustic or visual warning program that alerts the driver of an imminent risk. The system
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Clean Edge Case Questions Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
The older products in the razor category also need to keep up in terms of technology and innovation in order to be competitive and to avoid becoming obsolete. There has to be a very delicate balance in advertising and marketing for the old products as well as for the new
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Leisure Tourism and the Environment Marketing Research Paper
7 pages (2086 words) , Download 2 , Research Paper
Free
For instance, members of the public who are engaged in the hotelier industry have since adopted mechanisms such as recycling and treating of already used water, proper waste management solutions, and protection of the available energy and sensitization of the public about the need for a safe environment for the future.
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Creating customer value Marketing Term Paper
1 pages (250 words) , Download 2 , Term Paper
Free
89). Being able to open an account online in just five minutes makes the account user friendly. Customers can have their debit cards, personalized at no cost. This implies that customers
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Software Marketing Admission/Application Essay
3 pages (750 words) , Download 2 , Admission/Application Essay
Moreover, it has an additional feature that enables direct registration of classes by simply clicking on a link provided for specific classes and general planning tools for students. Thus Ellucian software is programmed to track the
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International Marketing Strategy Marketing Essay
3 pages (750 words) , Download 3 , Essay
that are fascinated by foreign products and brand names, as well as the middle class, who have demonstrated an increasing willingness to consume new products and services (Lister, 2014). In the initial stages – within the first 4 years – acquisition will focus on direct
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Managing Business Marketing Channels & E-Commerce Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
They need to develop strategic procedures that help select the right intermediaries. In addition, the marketing managers need to motivate the intermediaries so that they are clear with the organizations goals and objectives and work towards meeting them.
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Sociology in Marketing Marketing Assignment
2 pages (546 words) , Download 2 , Assignment
Free
Through educational opportunities and the reduction of socio-cultural barriers to economic growth, women are now extensively involved in the workforce, businesses and trade. This complements the men’s effort to improve the economy (Wood, 2012). It increases the household income, per capita income, and gross domestic product hence improving the economy.
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PEST-C and marketing stratgy for Appl company Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
The Apple Company has received recognition for its unique products designed with simplicity and high aesthetic value coupled with remarkable functionality (OGrady, 2009). Apple has managed to create a blue ocean for itself through product design and a marketing
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Factors affecting buyer and supllier relationship Marketing Dissertation
17 pages (4250 words) , Download 2 , Dissertation
Free
The author defines opportunism аs ‘self-interest or distorted disclosure of information, especially to calculated efforts to mislead, distort, disguise, obfuscate, or otherwise confuse’. Examples of oportunistic behaviors аre cheating, lack of honesty during the time of the contract, mаking empty promises or misrepresentаtion of а product’s quаlity.
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Product Concepts and Developing and Managing Products Marketing Assignment
2 pages (628 words) , Download 2 , Assignment
Free
Product refers to a tangible or intangible entity which is going to be marketed. The product needs to be designed according to customer needs or market trends. Decisions regarding product strategy would involve product function, its appearance, product packaging. Products could be of various types like a consumer product, industrial product.  
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Overviews of Apple Inc, Ebay and Royal Mail Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
It is quite essential to state that Royal Mail of UK is a State-owned postal service offering low-cost inland and foreign postal services in the UK. It is considered as a good monopoly because it has been able to derive the cost down for the consumers without effectively altering supply in the market.
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The Future in the Food Markets Marketing Essay
1 pages (399 words) , Download 2 , Essay
Free
In addition, the firm is working with Accenture to discover supply openings in the market place and will aim at developing long-range associations with a downsized base of chosen suppliers. The corporation aspires to carry out business with those who can supply commodities and overhauls in a cost effectual and reliable manner.
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Marketing Plan for Starbucks Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
Starbucks coffee store has grown from a tiny coffee shop by Zev Siegel, Gordon Bowker, and Gerald Baldwin in 1971 to worldwide favorite coffee of all. It has more than ten thousand coffee shops in almost more than thirty countries in the world. Of these ten thousand, four thousand and two hundred shops are licensed and franchised too.
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Marketing trend (Internet and online marketing) Marketing Admission/Application Essay
2 pages (500 words) , Download 3 , Admission/Application Essay
Free
It is growing fast enough to become a highly competitive marketing source and force. To best understand and comprehend how the internet is used for marketing, one has to have diverse knowledge on what it requires, and how best to use the knowledge
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Marketing Myopia by Theodore Levitt Marketing Assignment
4 pages (1206 words) , Download 4 , Assignment
Free
The myopia marketing theory concentrates on marketing strategies where companies are not only needed to be product-oriented and technically sound, but the theory also needs companies to focus on the customers. Different companies deal with different customer products; therefore, different companies have different customer needs (Levitt, 2004).
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Treadway Tire Company Marketing Essay
3 pages (750 words) , Download 2 , Essay
Besides some insufficient measures, nothing considerable has been done to resolve issues of the foremen while the relationship between unionized workers and foremen has further deteriorated. The analysis reveals that foremen have a lot on his plate without the due authority as hourly workers are protected by the unions with supervisors.
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The Position of Marketing Assistant Marketing Personal Statement
1 pages (250 words) , Download 2 , Personal Statement
Free
My education background and experience perfectly match the requirements in your advertisement, which makes me believe I can contribute a lot to your company. I am yet to graduate in June 2014 from the University of California, Davis with a Bachelor of Arts in Economics with a minor in Managerial Economics.
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FoodMaster Company Is on the Verge of Expansion Marketing Case Study
3 pages (998 words) , Download 2 , Case Study
Free
The present paper has identified that the FoodMaster Company is determined to exploit these opportunities in the international market. The company’s commitment to the environment, strong belief in corporate social responsibility, and sustainable development would help them to conduct cross-cultural business successfully.
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The Modern Marketing Strategy - IT-Based Application Marketing Essay
4 pages (1131 words) , Download 3 , Essay
Free
Nearly a year after MySpace boasted of doubling the number of Facebook users, the reality soon descended with Facebook trouncing MySpace hitting a record of 4.6 million users while MySpace records 2.3 million users in the year 2008. Modern marketers seem to enjoy the exclusive ride with Facebook which just presents a network they so need in executing their duties.
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Measuring Marketing Performance Marketing Assignment
9 pages (2250 words) , Download 2 , Assignment
Free
The author has done analysis of NMC in introductory and late-growth stage. Different marketers have different approaches of measuring marketing performance depends upon the nature of an enterprise. Challenges that are present in measuring the performance are not having enough skills and data, poor systems and inability to obtain information from sales.
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Case Study--i've got rhythm Marketing Case Study
1 pages (250 words) , Download 3 , Case Study
Free
Due to this, biotechnology companies look for people with technical knowledge on certain areas in order to sell the products or else the company may
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