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Marketing Essays

Result for Subject Marketing:
19702 essays
Air Service Agreement Marketing Essay
1 pages (397 words) , Download 3 , Essay
Free
Every airplane required registration in a single state and thus belonged to a certain nation. The 1919 Convention banned airplanes from carrying weapons. The convention also set up the International Commission for Air Navigation, an international dispute declaration organization (ICAO, 2007). 
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Health Services in Kazakhstan: Marketing of Remote Device Technology for Saving Lives Marketing Thesis
52 pages (10470 words) , Download 3 , Thesis
The study had specific objectives to determine the ways of establishing the remote health service device in Kazakhstan; to determine the potential for marketing the remote technology device; to determine the optimal ways of marketing the remote technology device; to establish the impact of technology advancement on the economic growth of a country.
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Olay Looking to Reinvigorate the Brand Marketing Essay
4 pages (1241 words) , Download 2 , Essay
Free
Olay Regenerist CC Cream Light was launched by the US-based company Procter & Gamble (P&G)in the first quarter of 2014 as a 10 Minute Miracle Primer. This product helps to regenerate the skin’s appearance and to provide visible skin transformation (Academic.mintel.com, 2014). The product was recognized to be the best New Facial Skincare Product according to the beauty Award 2014.
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Operationalizing the Consumer Perception Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
ective since it allows managers at all levels to interact with their clients to understand the customers’ needs, interests, perceptions and level of satisfaction with the services provided. In the former case, the management is quite distant from the customers, making it quite
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The Buyer's Behavior in the Breakfast Cereal Market in Australia Marketing Research Paper
10 pages (2936 words) , Download 4 , Research Paper
Free
The above chart depicts the product segmentation based on certain parameters. The health-oriented cereals are targeted at the adult consumers who are concerned about their health, and these cereals will offer them to have a healthy breakfast that will help to keep their cholesterol and fat level within control.
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Marketing in Context by Hackley Review Marketing Essay
10 pages (2649 words) , Download 2 , Essay
Free
In this book, Hackley presents an advanced understanding of marketing. Unlike other authors who have ventured into this subject, Hackley sought to present a realistic understanding of marketing in the modern day. One of the evident aspects brought out in the book is the fact that the context of marketing is most significant.
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Marketing Management in Bonmarche Marketing Essay
11 pages (3028 words) , Download 2 , Essay
Free
Marketing management is an essential component of any business strategy formulation. There are a wide array of marketing executives recruited by an organization in order to set marketing strategies. For any company marketing strategies are a medium to communicate with target customers. This approach encompasses different marketing techniques and tools that are used to accomplish business objectives.
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The PR Function Video Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
It is important to bring together individuals and organizations with the main stakeholders for successful business operations. Leigh Debbage, a senior account manager, asserts that public relations are not
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The Significance of Marketing Communications Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
eting is that communication establishes a strategy of information to the existing and potential consumers about goods and services a company produces and sells. Communication, therefore, is important in marketing as discussed below. Despite putting in place a pool of competent
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Importance of Having a Specific Target Market Marketing Essay
2 pages (591 words) , Download 2 , Essay
Free
Coca-Cola and Pepsi, the leading world soft drinks providers focused on particular target markets, and thesame continues until after the introduction of the internet platform where business transactions occur efficiently. The paper, therefore, focuses on whether a company that makes online sales through a website.
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Tesla Motors Inc - Strategic Marketing Analysis and Marketing Strategy Marketing Essay
16 pages (4339 words) , Download 9 , Essay
Free
Also, the document explains the procedure of developing the best strategic marketing direction for an enterprise. From the procedure, it is important to note that good marketing begins with a well-informed and structured marketing strategy. A knowledgeable approach will assist in defining the business goals, and the ways of achieving these objectives. In the end, the paper concludes the study.
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Suppliers Involvement in New Product Development Marketing Essay
6 pages (1892 words) , Download 2 , Essay
Free
The proposed study which seeks to find supplier involvement in new product development (NPD) will be approached in such a way that the behavior or organizations towards supplier involvement in NPD will be sought to be understood, as well as the factors that inform such behavior. There are a number of reasons that informed the selection of the qualitative research methods.
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Market Research Problem of Cessna Aircraft Marketing Essay
1 pages (293 words) , Download 2 , Essay
Free
The market research problem is the information that the marketing manager needs to have to solve a problem that is affecting the organization (Aaker, 2011). In the case of Cessna Aircraft, the marketing manager needs to know whether the company’s adverts are putting off women who have the potential to train as pilots. 
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Marketing Process and Planning Marketing Essay
4 pages (1500 words) , Download 2 , Essay
Free
Anki Drive is set to be sold in the UK. However, there are both economic and microeconomic factors that might affect the gaming industry in these two countries. Some of these factors include economic downturn, recession, the willingness of the people to buy the game, household income, business cycle, and the elasticity of demand.
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Marketing Blueprint for Tesco Marketing Essay
10 pages (3038 words) , Download 2 , Essay
Free
All multinational firms vigorously try to expand to newer markets so that new opportunities for growth can be trapped. Tesco has already been able to expand itself successfully in a number of markets. However, in order to maintain its leading position in the retail industry, it is essential for Tesco to spread out into newer markets. 
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Understanding the marketplace Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
This paper evaluates the advantages and disadvantages of being able to offer standardized products, and hence identify the types of products that easily lend themselves for global standardization. Organizations with the ability
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Dumping of Coffee Stocks in World Market Marketing Assignment
4 pages (1105 words) , Download 2 , Assignment
Free
The suppliers will not be willing to produce high quantities of coffee because it might not cater to the costs of production. According to the graph, when the prices increase, the quantity of coffee being supplied to the market will increase because farmers will be yearning to make more profits. However, the quantity demanded will decrease.
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Various Dimensions of Strategic Management of Levi Strauss and Company Marketing Case Study
15 pages (3929 words) , Download 4 , Case Study
Free
The company operates in an intensely competitive market segment. In order to survive and regain its brand image, it is essential to understand customer demand and effectively meet them. The market trend year’s back is not similar to that in the present scenario. This is where the firm is lacking since it is focusing only on its signature product.
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Social Media and Its Effects Marketing Coursework
5 pages (1493 words) , Download 2 , Coursework
Free
Social networking sites are sites that link one another to be able to communicate freely with people of a certain interest or group necessarily for fun and entertainment while eCommerce is doing business using the internet it includes supply chain management, electronic payment, and online transaction processing.
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Rebranding After Shot Marketing Coursework
8 pages (2151 words) , Download 2 , Coursework
Free
The focus of the product to other nations should not act as an exit of the product in the current market. The introduction of the brand to other markets should be in a way that ensures that the brand has an advantage in other nations and the market acceptability in other nations re-enforces the acceptability of the product in the current market.
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Why Do Firms Become Multinational Enterprises Marketing Essay
6 pages (1500 words) , Download 4 , Essay
Free
The aim of this paper is to explore the nature of the multinational enterprise. There are many different definitions and interpretations of a term “multinational enterprise” or “multinational firm”.  One of the most common definitions describes MNE as “an enterprise that controls and manages production establishments located in at least two countries.
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Situational Analysis of BreadTalk Group Inc Marketing Case Study
3 pages (1000 words) , Download 5 , Case Study
Free
The great role in the company’s development played Chief Executive Officer, specifically for Restaurant Division, and for this position is employed by Cheng William (MarketLine 2014). Mr. Cheng William is responsible for the operations and profitability of the restaurants. He has substantial experience in developing unique Asian cuisine dishes and has won many various culinary awards for cooking.
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Segmentation, Targeting, and Positioning Strategies of Samsung and Apple Products Marketing Essay
10 pages (3352 words) , Download 6 , Essay
Free
The discussion has enlightened the effect of the product, price, place, and promotional strategies in the formation of the STP strategies of both the leading electronic goods manufacturers and dealers of the US market. This report has also shown a comparison between the different strategies followed by both the organization to create a strong market in different parts of the US.
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Assessing the marketplace Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
In this way, the customer preferences are addressed in the production process. To increase the effectiveness of the process, the preferences of
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Market Globalization, Development of World Trade and Global Economic Status Marketing Essay
6 pages (1818 words) , Download 2 , Essay
Free
Global marketing has been the subject of discussion for quite a considerable duration with various stakeholders arguing that it is demanding and rather impulsive. That notwithstanding, it is imperious to acknowledge the statement that the global population has international trade to thank for the positive exploits that come with it.
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Role of Place, Promotion, Product, Segmentation, Targeting, and Positioning Marketing Case Study
5 pages (1315 words) , Download 3 , Case Study
Free
The place is a critical factor within the marketing mix and its deals with overall business strategies. This strategy can be associated with acquiring goods from a particular location and then transferring it to the customer’s location. Demographic characteristics of customers are basically outlined in order to represent the place factor of the marketing mix. 
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Advertising Campaigns: Jacobs Restaurant and Grill Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
The author analyzes marketing strategy of the Jacob’s restaurant and grill, its target market, age group and financial and economic demographics of the target market. Due to the business structure and model, Jacob’s Restaurant and Grill in Dallas Texas is facing the problem of not having enough customers.
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Marketing Scheme for a New Self Service Laundry in Dubai, UAE Marketing Essay
13 pages (3343 words) , Download 4 , Essay
Free
It is a start-up business and therefore the company will have a simple structure with less departmentalization. This will ensure that there is a low formality and that authority is centralized. There are other organizational designs that can be employed to adequately help the company achieve its objectives.
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Social Media Analytics, Marketing, and Privacy Concerns Marketing Literature review
6 pages (1500 words) , Download 3 , Literature review
Free
Social media analytics refers to the process of analyzing, interpreting and measuring the various associations and interactions between topics, ideas, and people. It is a powerful tool that organizations can use for purposes of uncovering the various sentiments of their customers, from the countless online social platforms that exist (Evans, 2008).
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Marketing Success of Clarks Footwear Fashion Business Marketing Essay
9 pages (2606 words) , Download 4 , Essay
Free
Clarks is currently not only the best-known brand on the UK high street, but the company is increasingly expanding its operations across several parts of the world including North America, India, Eastern, and Western Europe, and China thereby making it the fourth-biggest footwear manufacturer and retailer in the world.
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Use of the Sampling Techniques Marketing Research Proposal
9 pages (3254 words) , Download 11 , Research Proposal
Free
Attainment of customer satisfaction has always been a vital aspect for business corporations, as this ensures gaining a superior competitive advantage and confirming long-term sustainability (Chaturvedi, n.d.).  However, the practicality associated with this aspect turns out to be much more complex.
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3D Printing Market Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
Considered as a disreputable technology, 3D printing perfectly exhibits “one that displaces an established technology and shakes up the industry or a ground-breaking product that creates a completely new industry”. As such, the 3D printing industry would hereby be more closely evaluated in terms of the industries seen to be disrupted; as well as the forces influencing the industry.
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Starbucks Company Relationship Marketing Marketing Essay
25 pages (7354 words) , Download 3 , Essay
The marketing team has developed a database that highlights the customer preferences in different regions. Moreover, through social media, Starbucks gives customers an opportunity to rate its services and products. According to Gummeson, this is of critical importance in managing customer relationships (Gummesson 2008, p. 88).
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Personal Appearance and Productivity in the Automobile Sales Industry Marketing Research Proposal
8 pages (2216 words) , Download 2 , Research Proposal
Free
The proposed research aims to identify and explore the correlation between personal appearance and productivity of employees. The scope of the study will be limited to the automobile sales industry. Data for the quantitative, explanatory study will be obtained by a survey and interview method, which will be analyzed with the help of statistical software.
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Sustainability in the Food Industry Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
The food industry in the United Kingdom it is still prudent to note that enough has not been done since there still exist loopholes that unscrupulous business people utilize to run illegal food business that jeopardizes the ethical standards of business at the same time risking the health of consumers.
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Relationship between Internal and External Customer Service Marketing Essay
10 pages (2897 words) , Download 3 , Essay
Free
If the firm is a shoe production line, external customers are individuals that may include retailers and suppliers who enter the firm’s store and buys merchandise. On the converse, internal customers entail individuals or any member of the firm who depends on assistance from others to accomplish her routine duties.
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Evaluating Brand Loyalty from Marketing Aspect Marketing Literature review
9 pages (2943 words) , Download 4 , Literature review
Free
It is crucial for the current customers and new customers to remain loyal to the company brand to ensure the success of the firm. Large organizations worldwide such as LG, Sony, Samsung, Del Monte, Coca-cola, and Pepsi spend millions in advertisements and promotions to ensure that their customers remain loyal to their brands.
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Ultimate Nature Food Project Proposal Marketing Assignment
13 pages (3250 words) , Download 2 , Assignment
Free
The Ultimate Nature Food is an organic food market company whose origin is in Brixton.  The company entered into the organic food business in 2001 with the sole aim of supplying organic food products to consumers. During its initiation, the company had only six employees working in its only branch.
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Market Structure in Micro Economics Marketing Research Paper
11 pages (2914 words) , Download 2 , Research Paper
Free
Considering Oligopoly market, firms involved in this market segment produces neither in a cost-effective way nor in the proper quantity according to societal need. Further, optimal price is achieved in oligopoly market where output is below to the point at which the minimum average cost curve is achieved.
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Few Major Brands of Kellogg Company Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
The case study is based on the analysis of marketing mix for Kellogg Company. The marketing mix is an essential business tool used by organizations to determine a product. It is associated with price, product, placement, and promotion of any organization. These elements help marketers to create the market strategies and positioning of the company.
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Marketing and Retailing Ethics Marketing Essay
2 pages (552 words) , Download 5 , Essay
Free
Ethical practices in retailing marketing include dishonesty, deceptive promotions, misleading advertisements, bait and switch, disloyalty to customers and employees. One of the common unethical practices in retailing is a lack of honesty. Lack of honesty is unethical because when a businessman or woman fails to be honest to his/her employees and customers, it will highly affect their trust.
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Consumer Behaviour and Its Relationship to Marketing Marketing Essay
19 pages (5445 words) , Download 3 , Essay
Free
Personal self-reflection by the researcher involving two consumption scenarios, with a focus on the Tu clothing line by Sainsbury’s and the smartphone company, Blackberry, are explored in order to justify or refute theories of motivation, consumer behavior, and marketing that are investigated in the report’s review of the literature.
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Economy of Persian Gulf Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The author of the text touches upon the issues of trade in the private and public sector. And it is emphasized that globalization creates a link between the nations of the world and this link is made possible by the continuously emerging forms of communication. It should be mentioned that the Internet has greatly contributed to this and technology as a whole.
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Strategic Marketing Management Issues Marketing Essay
6 pages (1934 words) , Download 2 , Essay
Free
Resource audit recognizes the assets or resources accessible to a business. Some of these can be possessed (e.g. apparatus, machinery, and plant, trademarks, retail outlets) while different assets can be acquired through associations, joint wanders, or just supplier courses of action with different organizations. (Riley, 2012)
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Personal Statement Marketing Admission/Application Essay
1 pages (250 words) , Download 2 , Admission/Application Essay
Free
This course will involve a contextual learning in a global context. Even though this course will mainly be based at Northwestern
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Customer experience Marketing Essay
1 pages (250 words) , Download 6 , Essay
Free
The shop has a high number of attendants. As a result, the customers will feel comfortable because they will not have to wait for long before being served. The music is cool therefore; the customers will not feel disturbed
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Lindt of Switzerland Marketing Assignment
12 pages (3000 words) , Download 3 , Assignment
Free
As the paper, Lindt of Switzerland, stresses Lindt also produces seasonal products, such as the chocolate bunny for Easter, chocolates manufactured in block form, speciality petit fours, ice cream products, and chocolate drops filled with various liqueurs. Lindt boasted significant corporate revenues of 2.88 billion CHF.
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Supply Chain Management Marketing Essay
1 pages (250 words) , Download 4 , Essay
Free
The micro-economic approach in regard to market logistics and strategic plans of an organization is extensively discussed. The effective warehouse management and transport arrangements are basic market logistic constituents (Jespersen & Skjøtt-Larsen, 2005). It is
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E-Commerce and the Efficiency of Consumer Choice Marketing Essay
1 pages (371 words) , Download 3 , Essay
Free
The discussion integrates the use of information communication technology as the backbone of contemporary business practice (Kotler & Keller, 2012). The relevance of E-commerce as an emerging competitive strategy is evident in the discussion. A clear definition of various types of transactions that surround online applications is broadly addressed with a focus on their significance in boosting the overall performance of firms.
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Public Relations Plan for McDonald's UK Marketing Essay
21 pages (5250 words) , Download 2 , Essay
As the report declares the company headquartered in the US and tends to serve its food products either vegetarian or non-vegetarian to a large number of customers spread on a worldwide basis. The paper reflects on the different types of strategies and tactics that can be used by the company to sustain its market leadership potential in the region.  
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