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Marketing Essays

Result for Subject Marketing:
19895 essays
PEST-C and marketing stratgy for Appl company Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
The Apple Company has received recognition for its unique products designed with simplicity and high aesthetic value coupled with remarkable functionality (OGrady, 2009). Apple has managed to create a blue ocean for itself through product design and a marketing
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Factors affecting buyer and supllier relationship Marketing Dissertation
17 pages (4250 words) , Download 2 , Dissertation
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The author defines opportunism аs ‘self-interest or distorted disclosure of information, especially to calculated efforts to mislead, distort, disguise, obfuscate, or otherwise confuse’. Examples of oportunistic behaviors аre cheating, lack of honesty during the time of the contract, mаking empty promises or misrepresentаtion of а product’s quаlity.
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Product Concepts and Developing and Managing Products Marketing Assignment
2 pages (628 words) , Download 2 , Assignment
Free
Product refers to a tangible or intangible entity which is going to be marketed. The product needs to be designed according to customer needs or market trends. Decisions regarding product strategy would involve product function, its appearance, product packaging. Products could be of various types like a consumer product, industrial product.  
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Overviews of Apple Inc, Ebay and Royal Mail Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
It is quite essential to state that Royal Mail of UK is a State-owned postal service offering low-cost inland and foreign postal services in the UK. It is considered as a good monopoly because it has been able to derive the cost down for the consumers without effectively altering supply in the market.
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The Future in the Food Markets Marketing Essay
1 pages (399 words) , Download 2 , Essay
Free
In addition, the firm is working with Accenture to discover supply openings in the market place and will aim at developing long-range associations with a downsized base of chosen suppliers. The corporation aspires to carry out business with those who can supply commodities and overhauls in a cost effectual and reliable manner.
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Marketing Plan for Starbucks Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
Starbucks coffee store has grown from a tiny coffee shop by Zev Siegel, Gordon Bowker, and Gerald Baldwin in 1971 to worldwide favorite coffee of all. It has more than ten thousand coffee shops in almost more than thirty countries in the world. Of these ten thousand, four thousand and two hundred shops are licensed and franchised too.
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Marketing trend (Internet and online marketing) Marketing Admission/Application Essay
2 pages (500 words) , Download 3 , Admission/Application Essay
Free
It is growing fast enough to become a highly competitive marketing source and force. To best understand and comprehend how the internet is used for marketing, one has to have diverse knowledge on what it requires, and how best to use the knowledge
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Marketing Myopia by Theodore Levitt Marketing Assignment
4 pages (1206 words) , Download 4 , Assignment
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The myopia marketing theory concentrates on marketing strategies where companies are not only needed to be product-oriented and technically sound, but the theory also needs companies to focus on the customers. Different companies deal with different customer products; therefore, different companies have different customer needs (Levitt, 2004).
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Treadway Tire Company Marketing Essay
3 pages (750 words) , Download 2 , Essay
Besides some insufficient measures, nothing considerable has been done to resolve issues of the foremen while the relationship between unionized workers and foremen has further deteriorated. The analysis reveals that foremen have a lot on his plate without the due authority as hourly workers are protected by the unions with supervisors.
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The Position of Marketing Assistant Marketing Personal Statement
1 pages (250 words) , Download 2 , Personal Statement
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My education background and experience perfectly match the requirements in your advertisement, which makes me believe I can contribute a lot to your company. I am yet to graduate in June 2014 from the University of California, Davis with a Bachelor of Arts in Economics with a minor in Managerial Economics.
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FoodMaster Company Is on the Verge of Expansion Marketing Case Study
3 pages (998 words) , Download 2 , Case Study
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The present paper has identified that the FoodMaster Company is determined to exploit these opportunities in the international market. The company’s commitment to the environment, strong belief in corporate social responsibility, and sustainable development would help them to conduct cross-cultural business successfully.
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The Modern Marketing Strategy - IT-Based Application Marketing Essay
4 pages (1131 words) , Download 3 , Essay
Free
Nearly a year after MySpace boasted of doubling the number of Facebook users, the reality soon descended with Facebook trouncing MySpace hitting a record of 4.6 million users while MySpace records 2.3 million users in the year 2008. Modern marketers seem to enjoy the exclusive ride with Facebook which just presents a network they so need in executing their duties.
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Measuring Marketing Performance Marketing Assignment
9 pages (2250 words) , Download 2 , Assignment
Free
The author has done analysis of NMC in introductory and late-growth stage. Different marketers have different approaches of measuring marketing performance depends upon the nature of an enterprise. Challenges that are present in measuring the performance are not having enough skills and data, poor systems and inability to obtain information from sales.
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Case Study--i've got rhythm Marketing Case Study
1 pages (250 words) , Download 3 , Case Study
Free
Due to this, biotechnology companies look for people with technical knowledge on certain areas in order to sell the products or else the company may
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Financial Marketing Objectives - Armal Company Marketing Essay
2 pages (636 words) , Download 2 , Essay
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The company uses the latest technology and is open to innovations due to its time in the market. Moreover, the company has specialized in producing unique sanitation products at a cheap price. Specialization has made the company enjoy an upper hand over its competitors and due to the availability of cheap raw materials and their workers’ experience. Armal is able to sell its products cheaply.
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Industry Analysis for Heineken Marketing Essay
7 pages (2182 words) , Download 3 , Essay
Free
The beer industry is one of the most competitive industries there are. Complete focus on one marketing strategy may lead to the eventual failure of an organization. The success of Heineken as has been witnessed in this paper is highly anchored around the capability of Heineken to pursue multiple marketing strategies.
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Factors That Determine the Opinion of Customers Towards Taboo Foods Marketing Assignment
4 pages (1129 words) , Download 2 , Assignment
Free
A qualitative study will help in understanding different views, opinions, convictions, and attitudes of customers towards taboo foods. On the other hand, quantitative research will help in establishing any existing relationships between different variables identified in the research. Quantitative research helps in providing measurable evidence.
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Social Media Marketing Marketing Article
5 pages (1250 words) , Download 4 , Article
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As the report declares social media marketing strategy has been emerged as significant marketing strategy that has been adopted and implemented by several leading global organisations in order to enhance brand awareness and positive business growth rate. There are several strategies that have been ensured by each and every global organisation.
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Creative Marketing Strategy Marketing Case Study
9 pages (2557 words) , Download 5 , Case Study
Free
For the SOSTAC approach to work, there is an important detail that should be considered, that is the 3Ms: money, men and minutes. Money is the capital that is to be invested in the market. Men represent the labor force required for marketers the minutes represent the time frame, deadlines, and schedules that the brand should have picked up.
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Integrated Marketing Communications in Promoting Sneakers Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Integrated marketing communications takes into account a mix of different marketing methods and this means using different strategies to market the sneakers (Hackley 27). It is important to ensure that customer satisfaction and attraction is high as it is a new brand and hence its inception in the market will determine its sustainability.
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The Earning Effects of Marketing Communication Expenditures during Recessions Marketing Assignment
12 pages (3275 words) , Download 2 , Assignment
Free
The price tag on the pair of shoes was $519.99 at the time of purchase and did not include offers as some other versions have. The shopper emphasizes that the only reason that attracted her to the shoes is that they looked so beautiful and she could not pass the chance of acquiring such an exquisite pair of shoes.
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The New Product Marketing Strategy: Bravia Marketing Essay
16 pages (4481 words) , Download 5 , Essay
Free
Bravia is a product promotional name that replaces the “LCD WEGA” which Sony used for their LCD TVs. As such all Sony high–definition flat-panel LCD televisions use the BRAVIA logo. Bravia televisions and their components are manufactured n Sony’s plants that are in different regions such as Japan, Mexico, and Slovakia.
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Searching for Gold-Data Mining Marketing Essay
1 pages (292 words) , Download 2 , Essay
Free
The paper defines data mining as a process whereby analysts sift data to enable them to identify unique patterns of behavior, amongst a different group of customers. It uses computers that run different complex programs to enable analysts to combine various databases to ease the understanding of relationships among in-store promotions, exposure to different marketing messages, and different unique buying decisions.
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Personal Selling and Marketing Strategies Marketing Assignment
6 pages (1579 words) , Download 2 , Assignment
Free
The sales teams handle the various objections and complaints from the customers. Specifically, this occurs after the sales presentation, and the sales teams play a role in ensuring that the complaints are interpreted clearly and removed tactfully. Additionally, the sales persons are involved in closing the sales and orders taken. 
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The Fashion Channel Case Marketing Case Study
4 pages (1000 words) , Download 4 , Case Study
Free
The paper discovers The Channel's Fashion. Traditionally, the company has been following a strategy of being appealing to a broad group as much as possible in order to improve the number of viewership members maximum. In addition, the company never practiced segmentation, branding, and positioning policies to increase its competitiveness.
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World Merchandise Trade Growth Marketing Coursework
7 pages (2124 words) , Download 3 , Coursework
Free
It is quite essential to state that the importers, especially who are rookie international traders or importers dealing with fewer amounts of freight volumes prefer this mode of transaction. They do not need to attend any trouble regarding the delivery as the suppliers assume the entire responsibility.
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Customer Relationship Marketing: ESSENTIAL PHONES Marketing Case Study
8 pages (2244 words) , Download 2 , Case Study
Free
Last but not least ESSENTIAL PHONES, in order to improve or to foster better relationships with their customers, do different and unique thongs in order to motivate them. Everything which they do for their customers always helps in improving their personal or business life. This is one of the biggest reasons behind the success of ESSENTIAL PHONES. 
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International Marketing -Situational analysis, Marks and Spencer FRANCE Marketing Essay
1 pages (250 words) , Download 4 , Essay
Free
The perceptual map below displays the relationship of each company relative to the consumer perception. Kookai and Jigsaw are multi-quadrant participants. The map includes the customer
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Word of Mouth - Ultimate Marketing Strategy Marketing Essay
5 pages (1499 words) , Download 3 , Essay
Free
Word of mouth (WOM) has often been considered to have a significant impact in the field of buyer behaviour and marketing in a general sense (Buttle, 1998; Trusov, Bucklin, & Pauwels, 2009). One prominent definition of WOM communication is that it is oral communication that occurs between one person and another that the person receiving perceives to be non-commercial.
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Service Outputs Supply Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Walmart and Costco use the internet for making information readily available to customers, whereby their sites are designed in a way that the customer can easily find needed information among the entire content of the site. Wal-Mart has identified that customers are likely to move to other sites; thus, they have made their site appealing.
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Writing a blog for Lecture Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
The factors that affect perception were crucial in relating these to the development of strategies that marketers use influencing consumer behavior through visual, auditory, learning, odor, and innate behavior, as
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Consumer Psychology and Buying Behaviour Marketing Assignment
10 pages (2500 words) , Download 3 , Assignment
Free
The author states that once a company has carried out effective marketing research, it is important to ensure that it introduces the approved product and/or service for the market. Location or place is an imperative aspect of marketing where products and or services are distributed. Marketing also entails promotion of products by given companies.
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Overall Market Value of Nike and Adidas Marketing Essay
1 pages (476 words) , Download 2 , Essay
Free
Korea-based companies are still the number in the world television manufacturer with an overall 20% market share going to Samsung and 9% to Sony (Displaybank, 2012). In this section, we are going to discuss the current television market trends in the global market and the market share of different companies in 2011.
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The Impact of Price Changes on the Brand Equity of Toyota in Saudi Arabia Marketing Essay
42 pages (10364 words) , Download 2 , Essay
The fact is, price changes that increase the price of a product or price changes that decrease the price of a product can have equally adverse impacts on consumer purchasing behaviour, consumer preferences, and consumer perceptions of brand quality and therefore may negatively impact consumer brand loyalty.
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AVG Technologies and SEO Marketing Research Paper
1 pages (250 words) , Download 3 , Research Paper
Free
Through the implementation of aggregation in its blogs, AVG technologies have greatly excelled in attracting a very large set of customers globally. Aggregation entails the act of active collection of the most relevant data about a topic in a single post. AVG representatives professionally practice aggregation where they collect the most relevant content.
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The Quality of Service and the Determining Factor of the Success Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The proper explanation should be given to the customer on any enquiries they make. The service provider should inform the customer of all the advantages of the product and the other substitutes that the company is offering. No matter the kind of questions asked by the customer, the service provider should understand that the customer is always right.
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The Rolex Watch Brand Consumers Marketing Case Study
13 pages (3473 words) , Download 3 , Case Study
Free
The Rolex watches come in various categories, with the leading being the Rolex Oyster Perpetual Date Sea-Dweller. The interview saw consumers state it as the first choice of the list of watches to own. Other categories leading in consumer requests and consumption include the Rolex Master Series, Rolex Yacht-Master and Rolex Yacht-Master two series.
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Doing Business in Brazil Marketing Essay
15 pages (4159 words) , Download 2 , Essay
Free
Today’s business environment is increasingly shaped by supranational events of globalization. Nowadays, business firms today are outward-looking than ever before. As domestic business opportunities and markets shrink, many entrepreneurs are now focusing on international business, especially in countries that promise markets for products and a high rate of return on investments.
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Success Factor for Alley Cafe Marketing Essay
12 pages (5397 words) , Download 2 , Essay
Free
The Cafe offers a platform where talented enthusiasts perform live as well as display their arts and paintings on gallery walls of the Cafe. A gallery wall is a place where paintings and artworks of numerous new talents are displayed. Some of the well-known and preferred menus are baked organic beans, toast, and scrambled eggs.  
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Strategic Marketing Management and Macro-Environmental Impacts on Industry Marketing Case Study
4 pages (1028 words) , Download 3 , Case Study
Free
An oversaturated environment creates a dynamic in which British Airways faces a marketing dilemma; specifically with regard to the way in which it seeks to differentiate itself as compared to the competition. BA exhibits certification of a wealthy and powerful firm that chose to ignore strategic changes in the external environment and is now reaping and painful price for this level of stoicism.
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The Ripples of Beauty Pageants Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The data set on beauty pageants is retrievable from continuous assessment of electronic journals from the internet. This evaluation gives evident data on the merits of a beauty pageant in an economic world from advertising, sales, and marketing to entertainment sectors. It possesses strong individual branding and message passing.
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The Heineken Marketing Dispute Over Product Cost Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Wetherspoon’s chain is well known for selling food and drinks at cheap prices in the UK. Its entry into the Irish market would mean that competition would increase and prices would be driven down; Heineken is not happy with this, so it has demanded its distributors in Ireland including Wetherspoon’s and Dublin to sell its products at high prices.
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Impact of Culture on Purchase Decision of Cosmetic Consumers Marketing Research Proposal
8 pages (2651 words) , Download 3 , Research Proposal
Free
Empirical pieces of literature have found conclusive pieces of evidence regarding the fact that the buying behaviour of a consumer is stimulated by multiple factors, regardless of the kind of service or product that is being availed. Therefore, the assessment of these factors allows organizational managers to determine the actual needs and requirements of the target customers.
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Advertisement that attempts to trigger problem recognition Marketing Case Study
2 pages (500 words) , Download 5 , Case Study
Free
Apart from these categories of advertisements, there are these advertisements that try to let us know first where the problem is so that they can provide for us the solutions to the problem. In a way, these ads tell us vividly why we need to buy some products through
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Tarrifs and Trade Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The total welfare results of a nation can be determined by adding up the losses and gains of producers, consumers and government. Two components consists the net effect that is a negative
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Profitability and Cost Analysis Marketing Essay
1 pages (448 words) , Download 2 , Essay
Free
Revenue of the company from combined sales of products amounts to $5 to $10 million annually. (manta n.d.)  The company derives most of its income from the construction industry (market); the territory it serves (Scranton, PA, and its neighboring places); cost savings from its channels of distribution (fleet of trucks), and warehouse sales.
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Factors Affecting the Success of Business-to-Business International Internet Marketing Marketing Essay
7 pages (2157 words) , Download 2 , Essay
Free
In International marketing, the organization involves considering more than one marketing mix decision across the nationalized boundaries. It requires the organization to establish manufacturing facilities worldwide and coordinating marketing strategies all over the world.
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Analysis for Corporate Social Performance Marketing Assignment
15 pages (3978 words) , Download 3 , Assignment
Free
The p-value is 0.591 (a value greater than 5% significance level), we fail to reject the null hypothesis and conclude that there is no statistically significant difference between the two conditions (B2C and B2B). We can conclude that the differences between condition Means are likely due to chance and not likely due to the independent variable manipulation.
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Integrity and Honesty of Brands Marketing Term Paper
7 pages (1902 words) , Download 2 , Term Paper
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Through this holistic approach, the designer’s role in the arena of the brand-building may be explained from three different perspectives. Here the designer’s primary designation is that of a problem solver or a decorator. He or she shows how brand identity can be represented in products, commercials, or graphics.
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The Virgin Atlantic Global Marketing Analysis Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The main focus of the study conducted is to be able to present the global environment and the other activities of Virgin Atlantic. Included in the global environment are the factors such as tourism global trends and the company’s role, key market drivers, and other accomplishments undertaken through the course of the company’s operation.
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