Nobody downloaded yet

Advertising Campaigns: Jacobs Restaurant and Grill - Essay Example

Comments (0) Cite this document
Summary
This essay describes the problems that this restaurant faced and recommendations for advertising campaign of the Jacob’s restaurant and grill that can help to solve those problems. The use of adverting is a very feasible way to enhance market visibility for a business. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96% of users find it useful
Advertising Campaigns: Jacobs Restaurant and Grill
Read TextPreview

Extract of sample "Advertising Campaigns: Jacobs Restaurant and Grill"

Download file to see previous pages This essay "Advertising Campaigns: Jacob’s Restaurant and Grill" outlines the problems of the market strategy of this restaurant and steps that it has to take to resolve them. Facebook.com has become one of the most interesting ways to advertise, both for small businesses like Jacob’s Restaurant and Grill and also for larger businesses. On facebook.com, there are two ways of adverting; free advertisement such as through a fan page or group, and the paid advertising though paying to boost a post or action (Zarrella 45). Jacob’s Restaurant and Grill does not as yet have a fan page and this will be the first thing to consider the fan page is a good way to keep the already customers engaged and to also being on a few new customers here and there. However, for the purposes of this marketing campaign, the use of aid advertising will be considered in order to increase visibility. Facebook.com offers a number of adverting services. The first one is the boosted update. For every update that is placed on the fan page, facebook.com offers the option to pay for the update to be boosted so it can reach more people. This allows the update to reach a greater audience. For only a budget of as low as $5 a day, Jacob’s Restaurant and Grill can be able to reach to hundreds of thousands of people every day on face book. Apart from the advantage of cost effectiveness of this service, the other advantage is that it uses the concept of laser targeted ads where the advertisement can choose with accuracy the people to whom the advertisement will be displayed. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Advertising Campaigns: Jacobs Restaurant and Grill Essay”, n.d.)
Retrieved from https://studentshare.org/marketing/1673301-advertising-campaigns-jacobs-restaurant-and-grill
(Advertising Campaigns: Jacobs Restaurant and Grill Essay)
https://studentshare.org/marketing/1673301-advertising-campaigns-jacobs-restaurant-and-grill.
“Advertising Campaigns: Jacobs Restaurant and Grill Essay”, n.d. https://studentshare.org/marketing/1673301-advertising-campaigns-jacobs-restaurant-and-grill.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Advertising Campaigns: Jacobs Restaurant and Grill

Harriet Jacobs

...?Harriet Jacobs For many, the 19th century United s meant slavery and abuse, and Harriet Jacobs was no different. Jacobs was born to slave parents, which meant that she inherited their social status. The early life of Jacobs was not easy; her mother died when she was just 6 years old and she was forced into the care of her mother’s mistress (Margaret Hornblow). However, when Jacobs reached the age of 8, Hornblow also died, and the ownership of Harriet as a slave was transferred to a girl of just 5 years old (the niece of Hornblow). Because a 5 year old girl could not legally be in possession of a slave, the Jacob was automatically placed...
2 Pages(500 words)Essay

Marketing - Brio Tuscan Grill

...for viewers and ensures retention so that customers do not navigate away from the website. Bio Tuscan Grill uses direct promotions such as online gift coupons and other discounts to attract customers. Apart from this it also sponsors promotional events where free lunch or dinner is provided to help make consumers taste the delicacies offered by the restaurant. Price discounts such as a meal of 2.95 dollars a person during specified time on weekdays helps target college goers and other teenagers to the restaurant. In addition to these activities the company also uses traditional channels especially the print media to advertise about the restaurant. The...
5 Pages(1250 words)Assignment

Old advertising and marketing vs. effective new media campaigns

...?‘Old’ Advertising and Marketing vs. Effective New Media Campaigns Both Fordism and post-Fordism have to do with the organisation of businesses, but they are normally extended to include political and social spheres (Tuten, 2008). Fordism was the accepted process and practice in the industrialisation of nations in the past. It was focused on delivering effectiveness in the processes of mass production. Post-Fordism, on the other hand, is applied in modern definitions of industrial progress as the previous grew less efficient in handling the new technical innovations (Ioannides and Debbage, 1997). The fundamental values of Fordism were the establishment of big processing production facilities that were...
9 Pages(2250 words)Essay

Brazilian Grill

...of Ethics Introduction Brazilian Grill is a fast-expanding restaurant struggling to make an impact in the ever dynamic hospitality industry in USA. Being a new restaurant, it faces the daunting task of making itself felt in the competitive hospitality industry. Its mission statement, "We are a local authentic restaurant that takes your taste buds thousands of miles back to Brazil" guides its actions, provides a path, and spells out its goal. Consequently, for it to compete favorably with other restaurants such as McDonald’s, Subway, Starbucks, among others, Brazilian Grill should maintain high standards of its codes of ethics. Therefore,...
3 Pages(750 words)Term Paper

Business Management: Advertising Campaigns

...affordable makes me make a conclusion that the targeted demography of the advertisement was successful. This is because this brand of drink is sold so much all over the world hence emerging to be the number one trusted soft drink in the world. The DSTV advertisement campaign is basically focusing on the subscription of the worldwide known TV channels. Its main purpose is to make more people subscribe to the dish TV services. The targeted demography is generally everyone but mostly families, entertainment zones like clubs, casinos, restaurants and many more. It not only entertains but also helps in generating more revenues especially in clubs where many friends visit for...
5 Pages(1250 words)Research Paper

Jacobs Masterworks

...Jacob’s Masterworks The weekend of Friday, May 17, 2013 to Sunday, May 19, 2013 saw the presentation of Jacobs Masterworks in the Copley Symphony Hall, San Diego. Although the program was expected to run for the whole weekend, there was no difference in the performances. Being an orchestra lover, I attended the Friday performance. Not only would it provide me with an opportunity to relax myself and end my week in a happy mood, I also wanted to catch the performers still fresh with energy. While to many non-orchestra lovers this would mean a good place for a night out, an orchestra lover had the best time of every performance. The hall was capacity full, which was not a rare spectacle San Diego symphony hall. However, something... was...
4 Pages(1000 words)Book Report/Review

Toyotas Advertising and Sales Promotion Campaigns

...Toyota’s Advertising and Sales Promotion Campaigns Introduction: In a period of about seven decades Toyota has emerged from being a fast follower in the automobile manufacturing industry, to a trailblazer. In 2003 Toyota overtook Ford to occupy the second position in the automobile manufacturing industry, and set its eyes on occupying the leading position by 2010, dislodging General Motors from that position. It is well set to achieve this objective, well in advance. Toyota has set its production target in 2006 for 9.06 million cars. The production targets of General Motors have still not been made public, but going by the industry consultant circles, it is expected to be 8.92 vehicles. (The Toyota vision). 1.1. Complete... this. This...
7 Pages(1750 words)Essay

Lombardi's Italian Grill

...of management (Perreault, Cannon and McCarthy 25). Monica located her restaurant in a strategic position that is convenient to the customers. The restaurant is located in a strip mall that is next to a major highway. Monica also conducts her business in accordance to the second P of management. This is because she ensures that all her food items are sold at a moderate price to all customers. At the beginning, Monica used to buy three quarter page in the local dailies to promote Lombardi Grill and its products. Although Monica had acknowledged the need to advertize her products, she did not use an appropriate media. Monica could have advertised her products through the...
2 Pages(500 words)Essay

Lombardi's Italian Grill Restaurant Marketing Strategy

...will implement to meet those objectives. One can observe this in the way she decided where to locate her restaurant. Monica’s major decision point was the location is “at the crossroads of three major interstate highways”[Lom]; thus, there was heavy traffic. Monica failed to consider her target market. The location may have heavy traffic but if her target market is not there, the strategy will still not work. The strategy that she adapted is that of mass marketing which is not appropriate considering that her restaurant is a specialty restaurant. With regards to her promotions strategy, advertising through the internet may not be a good idea. Internet...
2 Pages(500 words)Case Study

Santa Fe Grill Restaurant Survey

... (listwise) 450 a) Univariate Hypothesis Comparing the prices between the two restaurants H0: the mean response to X16-reasonable Prices are lower than 6 in Santa Fe Grill Restaurant H1: the mean response to X16-reasonable prices are lower than 6 in Jose’s Southwestern Café t-Test: Two-Sample Assuming Unequal Variances   X14 X16 Mean 4.508641975 4.338271605 Variance 1.750543943 1.531328688 Observations 405 405 Hypothesized Mean Difference 6 df 804 t Stat -64.76011546 P(T<=t) one-tail 0 t Critical one-tail 1.646751061 P(T<=t) two-tail 0 t Critical two-tail 1.962918942   The t-test statistic is 64.76011546 and the significance level is 0.000. With 95% confidence interval; it means that we accept the null hypothesis that the mean response... to X16-reasonable Prices are lower than 6 in Santa Fe Grill Restaurant and reject the alternative hypothesis that the mean response to X16-reasonable prices are higher than 6. From a practical standpoint, the results of the Univariate...
7 Pages(1750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Advertising Campaigns: Jacobs Restaurant and Grill for FREE!

Contact Us