We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing - Essay Example

Comments (0) Cite this document
It has also described the marketing mix strategies of both the organisation. The further discussion has enlightened the effect of…
Download full paperFile format: .doc, available for editing
Polish This Essay94.9% of users find it useful
Read TextPreview

Extract of sample

Download file to see previous pages The report is based on the study of the segmentation, targeting and positioning (STP) analysis of Apple and Samsung in the US market. These two organisations are the leading electronic goods manufacturer and dealer all over the world. This analysis is also emphasises on the importance of marketing mix strategy while analysing the different stages of STP strategy (Wood, 2008).
Apple Inc. is a multinational company headquartered in California. It was established in the year of 1976 by Steve Jobs and Ronald Wayne. Apple offers consumer electronics, personal computers, software and online services to its customers (Marketline, 2014). Samsung is the leading electronic consumer durable organisation founded by Lee Byung-chul in the year of 1938. It is headquartered in Seoul, South Korea (Mukit, 2014).
The product portfolio of Apple includes portable computers such as Macbook series, iPod, iPhone, iTune, printers, servers and wifi based stations. Apple MacBook and iPhones have created their status symbol. Their product category also includes different accessories and peripheral products such as printers, magic mouse and storage devices (Worstall, 2014).
The distribution channel of Apple includes technology consultant and independent service provider. They prefer to sale their product only through authorized resellers, retailers and distributors. They also promote and sale their products through Apple authorized franchisee stores (Paczkowski, 2012).
Apple is focused on promoting their products within students and professionals. Through their promotional activities they try to attract their customer’s attention towards the special features and benefits of their products. Their promotional procedure includes advertisement through all the possible media and sales promotions.
Samsung has a wide product portfolio which includes Tablet, notebooks, printers, wide range of mobile phone and television, cameras, refrigerator, ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Marketing Essay Example | Topics and Well Written Essays - 2250 words - 20”, n.d.)
Retrieved from https://studentshare.org/marketing/1673435-marketing
(Marketing Essay Example | Topics and Well Written Essays - 2250 Words - 20)
“Marketing Essay Example | Topics and Well Written Essays - 2250 Words - 20”, n.d. https://studentshare.org/marketing/1673435-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
A marketing concept embraces the philosophy that good marketing strategy always has the needs and wants of the target market in mind. Marketing concepts are formed as creative approaches to the problem of how to get a product needed and desired by a group of consumers to be selected and purchased by this group.
2 Pages(500 words)Essay
The Marketing Teacher (2000) cited Barwell to expound on the term by indicating that “the marketing concept is a philosophy, not a system of marketing or an organizational structure. It is founded on the belief that profitable sales and satisfactory returns on investment can only be achieved by identifying, anticipating and satisfying customer needs and desires” (Marketing Teacher, par.
2 Pages(500 words)Essay
Hence marketing becomes one of the most crucial aspects of a business. Kotler et al (2007:7) has defined market as ‘a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others’.
1 Pages(250 words)Essay
The guerilla marketing campaign of the T-Mobile company was run for five consecutive months by sponsoring near to 25 events in the local festivals, state, and county fairs. T-Mobile has very well comprehended the importance of such marketing initiatives for the company’s success by activating 5,000 new accounts at such events and organizing more than 26,000 “Mobile Makeovers” (Chipps 1).
1 Pages(250 words)Essay
This is because the objectives of the issues involved can have resemblance. Whether large or small, most marketers if not all, always struggle to meet customer requirements and at the same time meeting their own commercial and marketing objectives. The marketing planning process needs the harmonization of open- based decisions at the peak of the commercial level with more closely distinct actions at the bottom.
4 Pages(1000 words)Essay
Nevertheless, due to competition, every industry market being totally customer-oriented, the marketing of products differs from marketing of services. Again, marketing financial services
6 Pages(1500 words)Essay
This will be followed by the example of M&S and will deal with various aspects of the company, like the macro and micro factors that impact the company and the target markets of the company
11 Pages(2750 words)Essay
It is in this reason that the proponent of this paper tries to gather information about the basic concept of marketing and the probable impacts of internet on the dominant logic of marketing. Considering that the traditional-based marketing has
11 Pages(2750 words)Essay
Vodafone is one of those companies which have been effectively utilizing the major types of direct marketing channels. Vodafone’s promotional strategies include advertising
1 Pages(250 words)Essay
It is a broad term that encompasses human activities relating to the market. Thus, it could be said to be a social process through which
4 Pages(1000 words)Essay
Let us find you another Essay on topic Marketing for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us