Assessing the marketplace - Essay Example

Assessing the Marketplace Affiliation Assessing the Marketplace Siemens Company has invested massively in the creation of customer value through customer excellence. The organization has an annual customer excellence report aimed at understanding the efforts developed to improve its consumer perception (Siemens Industry, 2014). Through its field offices mostly in the United States and Canada the company is able to gather information and suggestions from its target market. In this way, the customer preferences are addressed in the production process.

To increase the effectiveness of the process, the preferences of the consumer are addressed in a timely manner and preferred manner (Siemens Industry, 2014). Apple Company has an exceptional operational excellence system. The organization develop mechanism that ensure its products are created in consideration of the needs of the client as well as improve the manufacturing effectiveness of the company (Satariano & Burrows, 2014). Apart from production, the organization allows for follow ups on products sold.

For instance, consumer are provided with recycling services for already used devise. For this reason, the production process of Apple rhymes with the demands of the consumer, addresses the manufacturing objectives of the organization thus excellence in its operations (Satariano & Burrows, 2014). In regards to value excellence, McDonalds have ensured the organization retrain its customers. In the organization, value excellence is measured by the extent at which the organization measures the requirements of both the customer and other stakeholders (Mackenzie, 2013).

The needs of the clients are retained and stakeholder objectives are attained. This success in value excellence has increased the consumer perception towards the company. In addition, internal values are those of the stakeholders have been retained to ensure the general excellence of the company.ReferencesMackenzie, A. (2013). Marketing Excellence: McDonalds. Pdf. Retrieved from http://www.businessweek.com/magazine/apples-supplychain-secret-hoard-lasers-11032011.htmlSatariano, A. & Burrows, P. (2014). Apples Supply-Chain Secret?

Hoard Lasers. Retrieved from http://www.businessweek.com/magazine/apples-supplychain-secret-hoard-lasers-11032011.htmlSiemens Industry. (2014). Customer Excellence at Siemens. Retrieved from http://w3.usa.siemens.com/buildingtechnologies/us/en/customers/pages/customers.aspx