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Marketing Essays

Result for Subject Marketing:
19931 essays
Advertising Analysis: The Consumers Attention Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
While many advertisements seem to be offering a fun and scenic break in our magazine reading, they are, in reality, making every effort to get consumers to buy into their product through the careful display of image and text.  Although consumers today are much more aware of the various tricks and appeals that are made on a logical level.
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A Conceptual Framework of Alliance Failure Marketing Essay
2 pages (596 words) , Download 4 , Essay
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Notably, the only way that one can succeed is by taking advantage of the global operational differences, opportunities, and similarities to come up with competitive means of marketing products to meet global objectives. The main aim of global marketing is, therefore, to be in control of the market through comprehensive skills only acquired. 
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Market Failure Issues Marketing Assignment
6 pages (1518 words) , Download 2 , Assignment
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For instance, given that air pollution is not well defined, a steel manufacturing company regularly emitting air pollution will not be held liable for causing harmful effects both to the environment and the health of individuals living close to the plant. People suffering from the negative effects of air pollution will not be compensated for health damages.
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Marketing Events Strategy for Nokia United Kingdom Marketing Case Study
8 pages (2328 words) , Download 2 , Case Study
Free
To this generation, mobile phones are no longer about calling or texting only. Gone are the days when mobile phones are used solely for communication purposes, and when phones outdo each other only in terms of aesthetics and basic features. Now mobile phones are more than just gadgets for voice and short messaging communication.
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Current Marketing Mix of Taylor Swift Perfume Marketing Essay
9 pages (2312 words) , Download 3 , Essay
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Behavioral segmentation is the division of the market on the basis of their response, knowledge, or attitude toward a product. In this market segmentation, it is believed that consumer behavioral variables such as loyalty status, user status, usage rate and attitude can be a starting point of determining the market segment.
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Westfield as a Leading Shopping Centre in London Marketing Essay
2 pages (683 words) , Download 4 , Essay
Free
This has enabled customers to compare a variety of products with those of their competitors in terms of price. The free shipping and returns offers have encouraged customers to shop without fear of having to use undesired goods after their delivery. This has increased their market share in the highly competitive business world.
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Defining Public Relations Paper Marketing Essay
2 pages (500 words) , Download 2 , Essay
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In this case, the initiator plans beforehand how to influence both the opinions and behaviors of people in the field he or she intends to establish a lasting reputation. This is via utilizing varied communication and public handling skills that will prompt those he or she
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Future Marketing Implications (Response 1) Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
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using more on the current and past implications of marketing and globalization, a factor that may appear as a slight deviation from the main question. In addressing the future marketing implications, the student ought to have included the role played by information communication
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Huge Brand Equity of McDonalds Marketing Essay
6 pages (1576 words) , Download 2 , Essay
Free
The customer care employees are well equipped with adequate knowledge of dealing with customers. They understand the need for quality services to satisfy customers. Studies have documented that good customer service is necessary if an organisation has to attract and retain already existing customers.
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In-N-Out Burger Marketing Coursework
4 pages (1108 words) , Download 3 , Coursework
Free
As such, the products offered were identified to be in their simplest traditional menu: burgers, fries, and milkshakes – but made from the freshest ingredients, exuding high-quality standards. For instance, their burgers were noted to be 100% pure beef without any preservatives, additives, or even fillers (Kotler & Armstrong, 2014)
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Sustainable Competitive Advantage Marketing Essay
13 pages (3250 words) , Download 8 , Essay
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The discussions made in this paper have been backed up by relevant theories proposed by relevant journal articles. The paper also covers the generic recommendation for managers to improve the competitive advantage of their firm. The competitive advantage of a company is not defined by a single strong point or a single strategy. 
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South Korea's Environmental Analysis Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Entrepreneurship is highly encouraged and these entrepreneurial businesses most of which are run by families and are seen to develop to become multinational companies with government support (Mo & Brady, 2010). Its free market system is not controlled by monopolies or
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Campaign Measurables Marketing Coursework
2 pages (500 words) , Download 2 , Coursework
Free
Gross Rating Points (GRP) and Impressions (IMPs) are Navigational Metrics (Tellis, 9). This means that they aid in the achievement of higher profitability through the provision of support towards the campaign programs. In
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Consumer Behaviour Analysis Marketing Coursework
13 pages (3332 words) , Download 2 , Coursework
Free
Aqua Gel Cleanser is the selected product that the researcher is aiming to introduce in the market. Face cleanser products were promoted and produced by MAC. MAC or “Make-up Art Cosmetics” is one of the largest USA-based cosmetics producers in the world. They are having they're headquarter in New York City.
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The Effective Use of Physical Evidence in a Service Environment of Genki Marketing Speech or Presentation
5 pages (1250 words) , Download 2 , Speech or Presentation
Free
The exterior facility of Genki includes exterior design, signage outside the restaurants for promotion, parking landscape surrounding environment (Bitner & Wang, 2014). Facility Interior of Genki includes the interior decoration, signage, and layout of the restaurant, the equipment and the air temperature (Carù & Cova, 2015).
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How Marketing has changed because of the development of technology Marketing Essay
7 pages (1750 words) , Download 2 , Essay
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The author analyses such topics as applying technology and handling competition in the internet marketing, wireless and mobile technologies. He describes the analysis applicable to the data, quantitative and qualitative analysis, and the marketing strategies. In the end the author makes a conclusion and offers an action plan and time table.
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The Retail Grocery Market Marketing Case Study
7 pages (1990 words) , Download 3 , Case Study
Free
As defined by ONS, the grocery market is the total turnover through all food stores except for petrol sales. The grocery market was worth £119.8 billion in 2005, an increase of 4.2% in 2004. Groceries account for 13.1% of all household spending, making it the third-largest area of expenditure, first is housing and second transport.
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Recommendations for Market Entry in India (Gap Inc.) Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
With Gap internally equipped to tackle the tremendous challenges of internationalisation, the company has inquired as to the feasibility of introducing its substantial lines of fashion apparel into the developing Asian nation of India.
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The role of expectation, performance, and other elements Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The findings of the preliminary survey are based on the respondents survey in 20 Small-Medium Sized organizations located in and around London.
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Marketing Strategies Suggestions for a New Delicatessen Marketing Coursework
7 pages (2357 words) , Download 2 , Coursework
Free
The word “delicatessen” is of German origin and means “a delicacy or delicacies”. A village with a community of 8000 to 9000 people would definitely serve as a stepping stone to a more concerted effort at marketing deli products on a larger scale (Mintel, 1995). However, any marketing effort must take care to study the population statistics or demographics.
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International Marketing of Marks and Spencer Company Marketing Case Study
7 pages (2212 words) , Download 2 , Case Study
Free
M&S has been accused of having outdated in-store environments which require refurbishing to meet a more contemporary consumer mindset. Because the Italian market is saturated with upscale fashion competitors with a flair for quality and modernism, the consumer markets are likely going to be driven by the aesthetics of the M&S retail store.
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Marketing Concepts and Planning of Apple iPods Marketing Term Paper
6 pages (1500 words) , Download 3 , Term Paper
Free
Competitions’ products, to the advantage of Apple, are largely priced higher than the iPod, as many of them add a unique feature and they attempt to over-promote it to compete with Apple. The 16GB iPod Nano is priced at approximately $179 in most markets, which is affordable on most household budgets with a household income of over $40,000. 
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Professional Career Development Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Fellows et al (17) defining the market situation must involve the competitive forces which include; threats posed by new entrants and substitution, bargaining power of buyers and suppliers as well as competitors’ rivalry. Some of these forces are more elaborate in the building and construction industry than others.
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Challenging Customers in the Marketplace Marketing Essay
1 pages (339 words) , Download 2 , Essay
Free
Challenging customers are those customers who are difficult to deal with. Companies and shopkeepers have to deal with many kinds of customers who have different sets of characteristics and personalities. Among all those customers, challenging customers are those who have many questions, fears, and concerns regarding the product that they want to buy.
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Developing a High Level of Brand Equity Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Starbucks’ locations are well planned. Right from its early days, Starbucks has concentrated on opening its stores at highly visible, high-traffic locations such as university campuses, office buildings, and retail centers. This has always ensured a good flow of customers at the store. The cleanliness is exemplary.
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Marketing Communication Strategy of Standard Chartered Bank Marketing Essay
7 pages (2089 words) , Download 3 , Essay
Free
The geographical expansion policy is not so for initiated by the management of the HSBC. Furthermore, the large number of initiatives taken by the Standard Chartered Bank because of its basic businesses through the Asian Market, whereas, HSBC is not such competitive for Standard Chartered in the Asian and the Middle East region.
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Understanding Marketing Strategic Planning Processes (Marketing Idea Product Plan) Marketing Research Proposal
1 pages (250 words) , Download 2 , Research Proposal
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Off 2 Gran Grans will provide assistance services, such as house cleaning and errand running for medications and groceries, with a supplementary service for visitation (Gran, Gran), consisting of concierge service and
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TOWS Strategic Alternatives Matrix Marketing Essay
4 pages (1275 words) , Download 3 , Essay
Free
Generally, the spending of the consumers is highly dependent and relative to the economic condition of the country. A tight condition of the economy highly limits the availability of disposable income and thereby tightens the customer’s ability to spend on the health benefits sector (Dcstrategy.com).
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Best buy canada : the 4 P's of Marketing Marketing Essay
2 pages (500 words) , Download 11 , Essay
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The marketing mix of Best Buy Company has attracted the middle class in the Chinese market. The company has identified the needs of the Chinese consumers who are trying to fill up their houses with electronics. This is entirely different from the American or
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Human Resources Project Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
On the other hand Miami Dade Collegespecializes in training in areas centering around justice which include, forensics, criminal, fire science and more. It has 8 campuses in the
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Creative Technology in Strategic Marketing Management Marketing Term Paper
6 pages (1644 words) , Download 2 , Term Paper
Free
The company had humble origins since Sim was using his personal savings of $10, 000 in a shop in the Pearl center. When he started the company, he rolled out a five-year program to see the entity to its success. Initially, the shop was meant for repairing computers, and later, the founder came up with an add-on service to computers designed by Apple.
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Pro-Vitamin Shampoo as One of C&A's Major Hair Care Brand Marketing Research Paper
7 pages (2179 words) , Download 2 , Research Paper
Free
According to a recent study conducted by IBISWorld (2011), hair care products constitute up to 24% of the total cosmetic and beauty products market in the U.S. This is a considerable chunk that can be attracted towards Pro-Vitamin Shampoo. The same report claimed that the demand for beauty products would rise in the future.
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Collecting Information and Forecasting Demand Marketing Essay
1 pages (250 words) , Download 5 , Essay
Free
The third component is the system of marketing intelligence which exists in order to keep records of the trends in the markets and helps the organization in deciding
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Personal Appearance and Productivity in the Automobile Sales Industry Marketing Research Proposal
8 pages (2216 words) , Download 2 , Research Proposal
Free
The proposed research aims to identify and explore the correlation between personal appearance and productivity of employees. The scope of the study will be limited to the automobile sales industry. Data for the quantitative, explanatory study will be obtained by a survey and interview method, which will be analyzed with the help of statistical software.
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Nominal or Categorical Data, Differences between Nominal, Ordinal, and Ratio Scales Marketing Essay
6 pages (1636 words) , Download 2 , Essay
Free
Surveys have multiple-choice questions that require the respondent to select. Some of the issues may require simple answers like yes or no. For instance, when assessing whether gender has any influence on consumer preference, one should include an issue that seeks to identify the sex of the respondent by either selecting male or female in the questionnaire.
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Home Depots Nightmarish EXIT from China Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
Secondly, the increase in real estate costs. Acquiring or buying a building in China is difficult, hence Home Depot lease stores. However, the increase
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Marketing Strategy Success Marketing Assignment
1 pages (464 words) , Download 4 , Assignment
Free
Marketing is done to increase the sales of a product, good or service, or encourage the brand. The success of a marketing strategy depends largely on the marketing plan, and the marketing plan, therefore, has to be strategized and well-planned. A marketing mix on the other hand is a term used to denote a business tool.
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International Trade: Is the Theory of Comparative Advantage Obsolete Marketing Assignment
20 pages (5000 words) , Download 2 , Assignment
Free
Maybe one man’s catch was better than another, or he had found a better way to preserve it, or cook or cure it. It was the real or perceived advantage that one man or village had over another that formed the basis of trade and exchange. To some extent, barter exists in some form in undiscovered territories across the globe even today.
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Communications in an Internet Environment Marketing Essay
8 pages (2470 words) , Download 2 , Essay
Free
Customer data needs to be collected, cleaned, stored in a format that makes it easily accessible for analysis, and then analyzed by statisticians so that meaningful information regarding customer behavior, trends, and attitudes can be extracted. It is this ability to transform raw data into actionable customer understanding that defines eCRM.
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The Indonesian Market for Soybeans Marketing Coursework
12 pages (3168 words) , Download 3 , Coursework
Free
It is our view that despite some negative evaluations of Indonesia by some respected rating bodies, the country is an attractive country with which to have a trading relationship.  Indonesia has a good trading record with the United States; in fact, we have imported more goods from that country that the volume that we exported. 
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The Role of Emotions in Marketing Marketing Literature review
5 pages (1386 words) , Download 2 , Literature review
Free
The twenty first century has often been dubbed as the age of the customer. In this age, customers are known to have the upper hand. Marketers all over the world are spending huge volumes of money just to ensure that not only the demands of the customers are met but that the customers are also provided with greater value.
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Organizational Buying Processes Versus The Consumer Buying Processes Marketing Essay
2 pages (500 words) , Download 6 , Essay
Free
Performance review. At this stage, the organization decides whether it has to continue with the seller for future purchases by reviewing its performance and the quality of the goods or services
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Globalization and Global Strategic Planning - Associated British Foods Marketing Essay
5 pages (1400 words) , Download 3 , Essay
Free
Associated British Foods is an international public limited company that has its headquarters in London (ABF, 2010). The company was established in 1935 and is the leading British supermarket chain as far as the production of sugar and baker’s yeast is concerned (ABF, 2010). The company has five strategic business units: Sugar, Agriculture, Retail, Grocery and Ingredients (ABF, 2010).
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The Rise of the Tablet PC in the U.S. Market Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
ZTE’s move into the market comes on the American market comes on the brink of Apple’s dominance in the tablet market. ZTE is not new to the U.S. or tablet market. It currently sells smartphones, feature phones, modems and devices within the U. S. market and has
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Segmentation and Introduction to Product Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
One of their product categories is breakfast cereals. One brand in this category that this paper aims to introduce is christened Estreliats. Estreliats is a brand of cereals that would
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Developing a Product Marketing Essay
1 pages (334 words) , Download 3 , Essay
Free
In order to bring a product out in the market, one must understand its importance to the consumers. For instance, the Coca-Cola Bottlers Company knows that there is a need for drinks that will not just quench consumers’ thirst but will also provide enjoyment. Nowadays, there are a variety of drinks they have in the market aside from sodas.
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Relationship Strategies Marketing Essay
1 pages (324 words) , Download 2 , Essay
Free
This strategy in any company is aimed at building and enhancing the customer-company relationship whose end is customer satisfaction and customer retention. In Apple, this has been ensured through having Apple stores all over which deals with only Apple products and hence the salespeople are equipped with knowledge about the company.
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Mass Marketing - Nike Marketing Essay
2 pages (732 words) , Download 3 , Essay
Free
The market can also be segmented on the economic criterion wherein income would be used as a variable for segmentation. Using such segmentation, we could identify and target the upper-middle class living in the society. Finally, the criterion of behavioral segmentation can be employed wherein the market would be segmented on the basis of the ‘benefits’ sought by the customers and the ‘user status.’
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Packaging as an Important Marketing Tool Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
This essay analyzes that packaging is important for preserving quality as well as building a communication channel between manufacturers and buyers in the form of information and convenience. For example, packaged food items are often served with information regarding its nutrition level and ingredients as well as are packed in a convenient manner.
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Pandora Internet Radio: video review Marketing Movie Review
2 pages (500 words) , Download 3 , Movie Review
Free
The company faced different challenges while transforming itself from a B2B organization to a consumer model. The company faced different challenges. One of the challenges was about the uncertainty of the future and whether the
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