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Marketing Essays

Result for Subject Marketing:
19702 essays
Corporate Responsibilities and Marketing Strategies Marketing Assignment
9 pages (2454 words) , Download 3 , Assignment
Free
The author states that in the contemporary world, the power of certain business corporations is tremendous. For instance, it is already hard to think of Apple as a fruit rather than a company. In this context, the extent of influence conducted by Apple Corporation goes beyond the national borders of the USA and covers almost all the contemporary world.
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Marketing Opportunity Marketing Assignment
5 pages (1343 words) , Download 4 , Assignment
Free
Most of the service provision businesses use paid adverts to reach out to a wider market (Stellema, 2012). This is common among the high end spas and salons. While these paid adverts have proved to be effective, personal contact is more important for a business that wants to retain most of its customers and also engage in viral marketing.
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SWOT RESEARCH AND ANALYSIS Marketing Research Paper
1 pages (250 words) , Download 3 , Research Paper
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The other forte is the number of qualified staff. California State University San Marcos boasts of a highly qualified staff capable of handling the new program and propelling
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Generic Strategy in Wal-Mart Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
The main reason why Levis decided to sell their Jeans at Wall-Mart was to reach their new target customers, i.e. small children and their families. Mothers are the ones who mostly do shopping for their kinds and they frequently do shopping at Wall-Mart store. Levis introduced cheap signature jeans line that was specifically made for the new target customers.  
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Consumer behavior. iPhone 6 Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
The essay outlines the consumer buying behaviour. It can be referred to as that behaviour of consumers who purchase goods for their personal use and not for business or commercial purposes. One requires the knowledge of the underlying factors that influences purchases and the consumption process in order to understand this buying behaviour.
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Manufacturer Brief Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
Free
Products and brands: For several decades, the Georg Neumann Company was the leading producers and suppliers of cutting lathes for phonographic discs. However, the company adopted the
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What Makes an Advertisement Effective Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
The images used should be provocative and attractive to the viewer. The headline accompanying the images should be strong and easy to comprehend. A maximum of two paragraphs that are well written and printed is required. Lastly, the advert should consist of a logo and contact information (Krugman, 2013).  
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Christmas Campaign of Sainsburys Marketing Essay
9 pages (2899 words) , Download 3 , Essay
Free
Sainsbury is a UK-based company best known for its retailing business. The company also operates in the financial and property investment sector. The retail segment of Sainsbury operates with over 1106 stores serving 23 million customers on a weekly basis (Marketline. 2014). Sainsbury has recently taken over the second position among the big four supermarkets in UK.
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Country Branding Marketing Speech or Presentation
1 pages (339 words) , Download 2 , Speech or Presentation
Free
For this reason, it should be rooted in the reality and connect with citizens as well as the world. A strong country brand helps to boost exports, tourism, foreign direct investment, and public diplomacy. A good example is Rwanda, and the genocide was extremely damaging to the country’s image at international and regional levels.
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Group marketing plan Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The organization carefully identifies where to locate its warehouses in new market ventures. Establishment of shops earlier in new towns than its competitors has been crucial in
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The Marketings Portfolio Strategy Marketing Essay
1 pages (250 words) , Download 1 , Essay
Free
Assessment of the level of success of each plan is also the responsibility of the marketing group and it should be ensured that all plans are in accordance with the strategic plans of the company. Maintaining the effectiveness of campaigns while remaining within the cost limits imposed by circumstances has to be done by the marketing group also.
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Key Challenges Facing Companies in the 21st Century Marketing Essay
8 pages (2414 words) , Download 3 , Essay
Free
Concepts in marketing have changed dramatically over the last few decades. More focus is now put on the customers, global marketing, and advances in technology. There is an emphasis on creating and innovating new and better products rather than focusing on just the competition and their marketing strategies. Marketing continues to face new challenges in the 21st century.
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Product Development for Sustained Competitive Advantage for McDonalds in UAE Marketing Assignment
4 pages (1135 words) , Download 4 , Assignment
Free
McDonald's devotes special time and efforts to people as a marketing mix. It also emphasizes the internal advertisements to its employees to ensure that they are happy so that they can extend that happiness to the customers they serve. This has been by ensuring that all employees are shown the proper respect and courtesy they deserve.
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Marketing metrics in the context of marketing Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Marketing is no longer the relaxed field where the main idea was to generate awareness and brand. Traditionally, marketing was considered the driving force towards a business’ cash flow. However, contemporary business analysts have raised the awareness for companies to
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Clothing Retailers, Taxes, and Farming Trend Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The richest 1% is about to own more than everyone else put together: Oxfam. President Barrack Obama will call on the new Republican-led Congress to raise taxes on investments and inherited property and to create or expand a range of tax breaks for middle-income families, laying out an opening position in a debate over taxation that both parties see as a potential area of compromise.
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Wal-Mart Approach Assessment using Buyer Utility Map Marketing Assignment
1 pages (272 words) , Download 11 , Assignment
Free
Wal-Mart first approach is aimed to increase the number of items and the number of different varieties that provide customers with more choice over the products they intend to purchase. The requirement, to physically visit a retailer shop for shopping, has brought congestion and negatively affected customer experience due to long Queues.  
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In Memoriam: the Creative Brief Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
It contains the key deliverables which helps guide the designers and marketers to meet the stated objectives. However, the creative brief – as a document – has become unwanted due to changes in technology and
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Big Data: Small Insights Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
The most visible impact of this has been a rise in the volume of data. Data has become voluminous and more complex, which is why it is referred to as ‘Big Data’. In essence, there are three main concerns in terms of ‘Big
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Value Creation and Customer Service Marketing Essay
1 pages (276 words) , Download 8 , Essay
Free
There are practices that could have been done differently. The attendant should ensure meals provided to the customers are hot. In addition, the waiter may enquire from the customer on how they wish their chips to be served. It is required that a business enterprise admit when they are at fault. Upon complaining, the attendant would have provided me with another bag of chips or refunded me.
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Qantas Airlines Customer Behavior Marketing Assignment
7 pages (2301 words) , Download 2 , Assignment
Free
Economic growths, changes in social attitudes, and technological transformations have helped the company to acquire a top position in the airlines market. As the company targets middle-income and high-income earners who have a high social and education profile, they are able to leverage technology to provide services to their customers wherever in the world.
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Marketing Strategy for CompuLanguage Marketing Essay
12 pages (3573 words) , Download 4 , Essay
Free
CompuLanguage is a newly start-up language tutoring services Company within the Philippines and Indian market. Our primary services are offered in the Philippines while offering the same services in India as well. This venture is in fact a beginning opportunity for an educational need due to the large growth of call center services and their need to fulfill customer satisfaction.
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Capability Analysis of Samsung Mobile Marketing Case Study
12 pages (3000 words) , Download 4 , Case Study
Free
The company also employs a legal and ethical process to procure and transport materials like tantalum or coltan. Certain mining regulation makes it illegal to mine particular materials from areas like Congo. Samsung ensures that all of its raw materials are procured from legal sources like the US, Thailand, Russia, etc (Samsung, 2008).
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The new 4Ps for Dasani water Marketing Research Paper
2 pages (500 words) , Download 12 , Research Paper
Free
The focus in this paper is on Dasani, a brand of decontaminated bottled water produced and supplied by The Coca-Cola Company. Dasani is being marketed digitally through social media. The process creates a lot of positive feedback from the customers. Coca-Cola Company has managed to establish consumer directed assistance services that link the company and its consumers.
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Cause marketing costs Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
It is now common to see companies setting geographically dispersed value creation centers and setting up a global marketing network (Cullen & Parboteeah, 2014). This has significantly helped in sustainable profit
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Buyer Behaviour & Market Research Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The paper gives detailed information that according to, an attitude is an outcome of a judgemental analysis of our psychological hemisphere based on one’s beliefs on a person, item or event. ’ It is a combination of feelings and cognitions that affect and is affected by our behavior. This negative attitude can be caused by the string cultural...
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Exploitation of Human Instincts and Emotions During Marketing Marketing Assignment
4 pages (1144 words) , Download 2 , Assignment
Free
Understanding the consumer journey is important for organizations as it leads to customer satisfaction. The consumer journey is important in creating an understanding regarding the interaction of the consumers with the organization. Most organizations use the consumer journey for the purposes of obtaining improvement opportunities. 
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Introduction to Capital Markets Marketing Research Paper
10 pages (2579 words) , Download 3 , Research Paper
Free
A corporation can raise funds through debt securities. This is usually done by taking out such debt security as a loan. The most common form of corporate debt security is referred to as a bond; which basically is a promise to pay back the face value of the bond on maturity together with making periodic interest fees known as the coupon rate.
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Consumer Buying Behavior Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Complex buying behaviour occurs when the consumer is immensely involved in the purchase process, and there are notable contrasts amongst the brands to acquire.  This implies that the consumer has to conduct research about the product/service and the marketers must, therefore, supply all-inclusive information with regards to product/service characteristics.
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Globalisation for Fashion Brand Charlotte Olympia Marketing Essay
6 pages (1784 words) , Download 2 , Essay
Free
Incidentally, the consumer behaviors are similar in different states, and this allows different establishments to use identical methods in different marketplaces. For example, the management of Levi’s creates an emotional connection to enhance the relevance of the brand in different markets and guarantee loyalty. 
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International Disaster Management and Organizations Evolving Marketing Book Report/Review
8 pages (2292 words) , Download 3 , Book Report/Review
Free
The report is written in the form of suggestions from the perspective of a management consultant. Various alternatives have been suggested as a probable course of action and evaluated against a set of decision criteria. At last one of the alternatives that are implementing effective communication tools has been suggested to be implemented due to the low cost and effectiveness of the alternative.
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The Economics and Marketing Sectors Marketing Coursework
16 pages (4387 words) , Download 2 , Coursework
Free
The problem, derived from the definition of economics, is the efficiency in trade and specialization. The challenge is how to influence the production cost of each unit towards decline. The nature of an economic system is to ensure that the costs that go into production are equal to, if not closer, to the opportunity cost of the economic good.
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Whole Food Market, USA Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
Marketing Mix initially encompasses 4Ps such as product, price, place and promotion. However, Bitner and Booms in later stage commented that three additional P’s should be added to overall marketing mix. This indicated service mix like people, physical evidence and processes.
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The Situation Analysis of B and G Foods Company Marketing Case Study
9 pages (2250 words) , Download 4 , Case Study
Free
B&G Foods Company is from the Russell 2000 Index, which means that the shares of B&G are stable in the market. However, a good amount of investment can increase the profitability and revenues of the company products. It is a very old company in the processed food market that is the reason due to which people are used to buying their products as in their daily use groceries.
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The Capabilities and Marketing Strategies of McDonald's Marketing Case Study
5 pages (1250 words) , Download 2 , Case Study
Free
McDonald's has diverse sources of revenues, and they emanate from royalties, rent, and fees that are paid by its franchisees. Another important source of its revenue includes profits earned from its operated restaurants. In the year 2011, the company was able to make a profit of 5.5 billion dollars, and this amounted to an annual revenue of 27.5 billion dollars.
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Appropriate Pricing Method for the Two Brands - Del Monte and Netflix Marketing Research Paper
3 pages (934 words) , Download 5 , Research Paper
Free
The paper evaluates the most appropriate pricing method for the two brands -Del Monte and Netflix, also compares and contrasts the two. Pricing strategy is one of the essential parts of the business strategy or business plan of any company. This is because the volume of profit and revenue depends upon the pricing strategy of any company.
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Research Methods and Designs Marketing Essay
2 pages (602 words) , Download 13 , Essay
Free
Research method and design are important to data collection reliability, and validity of collected data. Different research methods and designs exist, and this study defines qualitative, qualitative research methods, and primary and secondary research and offers a rationale for sequencing and dependency of research designs.   
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The Ford Motor Company Manufacturing Plants Across Continents Marketing Statistics Project
8 pages (2475 words) , Download 4 , Statistics Project
Free
Company and environment analysis will help in the making of better-informed decisions especially with regard to risk assessment and management. The analysis consists of PESTEL, SWOT, VRIO framework, and Porter's Five Forces model analysis. The result of these analyses significantly influences strategy formulation that follows thereafter.
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Integrated Marketing Communications in Promoting Sneakers Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Integrated marketing communications takes into account a mix of different marketing methods and this means using different strategies to market the sneakers (Hackley 27). It is important to ensure that customer satisfaction and attraction is high as it is a new brand and hence its inception in the market will determine its sustainability.
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Principles of Product Strategy Marketing Assignment
6 pages (1750 words) , Download 2 , Assignment
Free
A product strategy is considered as the foundation of a product life-cycle and the roadmap for further product development. The product strategy really assists firms to draw focus to the product and consumer attributes and thereby gain great control over target audiences. The product strategy works as an important tool and marketing by identifying the direction of the firm’s activities.
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Retailing as a Critical Part of Modern Society Marketing Essay
5 pages (1406 words) , Download 3 , Essay
Free
Contemporary society is affected by retailing in various great ways. Retailing is widespread today with the prevalence and encouragement of a consumerist way of life, particularly in developed, capitalist nations. The purposes for shopping determine retailing by retail enterprises, as consumer behavior or opinion is critical to them. In the process, retailers sway modern society and vice versa.
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Safety Culture: An Innovative Leadership Approach Marketing Book Report/Review
7 pages (2082 words) , Download 2 , Book Report/Review
Free
This case describes that the employees of Rio Tinto have faced serious problems during the time of the earthquake. They were stuck in the office for a long time and were having problems communicating with their families. The company was not helping them in handling the situation. The case also explains that the company has not provided any transport service to its employees after the natural disaster.
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Competitive Positioning Strategy and Generic Recommendations for Management Marketing Essay
13 pages (4124 words) , Download 3 , Essay
Free
Competitive positioning has been noted to have both theoretical and practical underpinnings. Theoretically, a company may use Bowman’s strategy clock to identify its competitive positioning strategy. This is because Bowman’s strategy close helps companies to identify their unique competitive positioning based on their products or service and the pricing model they want to use with these.
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Sustainable Competitive Advantage Marketing Essay
13 pages (3250 words) , Download 8 , Essay
Free
The discussions made in this paper have been backed up by relevant theories proposed by relevant journal articles. The paper also covers the generic recommendation for managers to improve the competitive advantage of their firm. The competitive advantage of a company is not defined by a single strong point or a single strategy. 
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The Right Way to Manage Unprofitable Customers by Mittal Marketing Essay
1 pages (370 words) , Download 2 , Essay
Free
The author states that the proper way to deal with them is not to end a relationship with such customers and instead follow a five-step procedure to deal with them and incur profits from them.  First, an organization needs to identify the reason due to which the customer was causing losses and assess their overall relationship with the organization.
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Corporate Credibility Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
A firm’s credibility is vital in terms of making it succeed in its branding and marketing strategies. When a company lacks credibility, consumers question the validity of the claims that it makes, making them
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Motivation within Marketing Process Marketing Essay
17 pages (4480 words) , Download 2 , Essay
Free
Consumer behavior and motivation are two interrelated concepts because a consumer’s degree of motivation significantly influences his purchasing behavior. Marketers today give particular focus to consumer motivation in the course of the marketing process so as to persuade prospective consumers to purchase a particular commodity or service
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Scion Cars Marketing Plan Marketing Essay
1 pages (608 words) , Download 2 , Essay
Free
The Scion brand of cars competes with other leading brands already established in the market. The market for cars is bound to increase based on a recent survey that was carried out on the market that indicated it's bound to increase to 524 billion dollars in three years. The growth rate per year is foreseen to overtake our current growth rate of 5% (Kotler, 1980).
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Gloria Jean's Digital Marketing Strategy Marketing Assignment
13 pages (4039 words) , Download 9 , Assignment
Free
The company should work hard to incorporate the people process into its system. Through this, the sales-related inquiries and customer-support inquiries that are inbound are made effective. The company should also introduce FAQ and feedback links on the website to improve the online services, especially on deliveries.
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Difference between B2B and B2C Marketing Marketing Essay
6 pages (1500 words) , Download 4 , Essay
Free
In general, it is seen that marketing activities, be they directed towards customers or other businesses; entail the same prime motive which is to sell products and services.  However, there exist many variations in the manner in which consumer marketing and business marketing activities are carried out.
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Market Research and Information Marketing Essay
1 pages (534 words) , Download 2 , Essay
Free
Additionally, it is also important to also note that in 1974, not many women had the chance to purchase cars as opposed to the contemporary society where the women are concerned about the technical parts of vehicles considering that they too have become frequent users of vehicles (Ben-Ari 19-21).
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