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Marketing Essays

Result for Subject Marketing:
19918 essays
Consumer Behaviour Analysis Marketing Coursework
13 pages (3332 words) , Download 2 , Coursework
Free
Aqua Gel Cleanser is the selected product that the researcher is aiming to introduce in the market. Face cleanser products were promoted and produced by MAC. MAC or “Make-up Art Cosmetics” is one of the largest USA-based cosmetics producers in the world. They are having they're headquarter in New York City.
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The Effective Use of Physical Evidence in a Service Environment of Genki Marketing Speech or Presentation
5 pages (1250 words) , Download 2 , Speech or Presentation
Free
The exterior facility of Genki includes exterior design, signage outside the restaurants for promotion, parking landscape surrounding environment (Bitner & Wang, 2014). Facility Interior of Genki includes the interior decoration, signage, and layout of the restaurant, the equipment and the air temperature (Carù & Cova, 2015).
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How Marketing has changed because of the development of technology Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The author analyses such topics as applying technology and handling competition in the internet marketing, wireless and mobile technologies. He describes the analysis applicable to the data, quantitative and qualitative analysis, and the marketing strategies. In the end the author makes a conclusion and offers an action plan and time table.
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The Retail Grocery Market Marketing Case Study
7 pages (1990 words) , Download 3 , Case Study
Free
As defined by ONS, the grocery market is the total turnover through all food stores except for petrol sales. The grocery market was worth £119.8 billion in 2005, an increase of 4.2% in 2004. Groceries account for 13.1% of all household spending, making it the third-largest area of expenditure, first is housing and second transport.
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Recommendations for Market Entry in India (Gap Inc.) Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
With Gap internally equipped to tackle the tremendous challenges of internationalisation, the company has inquired as to the feasibility of introducing its substantial lines of fashion apparel into the developing Asian nation of India.
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The role of expectation, performance, and other elements Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The findings of the preliminary survey are based on the respondents survey in 20 Small-Medium Sized organizations located in and around London.
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Marketing Strategies Suggestions for a New Delicatessen Marketing Coursework
7 pages (2357 words) , Download 2 , Coursework
Free
The word “delicatessen” is of German origin and means “a delicacy or delicacies”. A village with a community of 8000 to 9000 people would definitely serve as a stepping stone to a more concerted effort at marketing deli products on a larger scale (Mintel, 1995). However, any marketing effort must take care to study the population statistics or demographics.
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International Marketing of Marks and Spencer Company Marketing Case Study
7 pages (2212 words) , Download 2 , Case Study
Free
M&S has been accused of having outdated in-store environments which require refurbishing to meet a more contemporary consumer mindset. Because the Italian market is saturated with upscale fashion competitors with a flair for quality and modernism, the consumer markets are likely going to be driven by the aesthetics of the M&S retail store.
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Marketing Concepts and Planning of Apple iPods Marketing Term Paper
6 pages (1500 words) , Download 3 , Term Paper
Free
Competitions’ products, to the advantage of Apple, are largely priced higher than the iPod, as many of them add a unique feature and they attempt to over-promote it to compete with Apple. The 16GB iPod Nano is priced at approximately $179 in most markets, which is affordable on most household budgets with a household income of over $40,000. 
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Professional Career Development Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Fellows et al (17) defining the market situation must involve the competitive forces which include; threats posed by new entrants and substitution, bargaining power of buyers and suppliers as well as competitors’ rivalry. Some of these forces are more elaborate in the building and construction industry than others.
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Challenging Customers in the Marketplace Marketing Essay
1 pages (339 words) , Download 2 , Essay
Free
Challenging customers are those customers who are difficult to deal with. Companies and shopkeepers have to deal with many kinds of customers who have different sets of characteristics and personalities. Among all those customers, challenging customers are those who have many questions, fears, and concerns regarding the product that they want to buy.
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Developing a High Level of Brand Equity Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Starbucks’ locations are well planned. Right from its early days, Starbucks has concentrated on opening its stores at highly visible, high-traffic locations such as university campuses, office buildings, and retail centers. This has always ensured a good flow of customers at the store. The cleanliness is exemplary.
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Marketing Communication Strategy of Standard Chartered Bank Marketing Essay
7 pages (2089 words) , Download 3 , Essay
Free
The geographical expansion policy is not so for initiated by the management of the HSBC. Furthermore, the large number of initiatives taken by the Standard Chartered Bank because of its basic businesses through the Asian Market, whereas, HSBC is not such competitive for Standard Chartered in the Asian and the Middle East region.
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Understanding Marketing Strategic Planning Processes (Marketing Idea Product Plan) Marketing Research Proposal
1 pages (250 words) , Download 2 , Research Proposal
Free
Off 2 Gran Grans will provide assistance services, such as house cleaning and errand running for medications and groceries, with a supplementary service for visitation (Gran, Gran), consisting of concierge service and
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TOWS Strategic Alternatives Matrix Marketing Essay
4 pages (1275 words) , Download 3 , Essay
Free
Generally, the spending of the consumers is highly dependent and relative to the economic condition of the country. A tight condition of the economy highly limits the availability of disposable income and thereby tightens the customer’s ability to spend on the health benefits sector (Dcstrategy.com).
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Best buy canada : the 4 P's of Marketing Marketing Essay
2 pages (500 words) , Download 11 , Essay
Free
The marketing mix of Best Buy Company has attracted the middle class in the Chinese market. The company has identified the needs of the Chinese consumers who are trying to fill up their houses with electronics. This is entirely different from the American or
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Human Resources Project Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
On the other hand Miami Dade Collegespecializes in training in areas centering around justice which include, forensics, criminal, fire science and more. It has 8 campuses in the
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Creative Technology in Strategic Marketing Management Marketing Term Paper
6 pages (1644 words) , Download 2 , Term Paper
Free
The company had humble origins since Sim was using his personal savings of $10, 000 in a shop in the Pearl center. When he started the company, he rolled out a five-year program to see the entity to its success. Initially, the shop was meant for repairing computers, and later, the founder came up with an add-on service to computers designed by Apple.
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Pro-Vitamin Shampoo as One of C&A's Major Hair Care Brand Marketing Research Paper
7 pages (2179 words) , Download 2 , Research Paper
Free
According to a recent study conducted by IBISWorld (2011), hair care products constitute up to 24% of the total cosmetic and beauty products market in the U.S. This is a considerable chunk that can be attracted towards Pro-Vitamin Shampoo. The same report claimed that the demand for beauty products would rise in the future.
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Collecting Information and Forecasting Demand Marketing Essay
1 pages (250 words) , Download 5 , Essay
Free
The third component is the system of marketing intelligence which exists in order to keep records of the trends in the markets and helps the organization in deciding
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Personal Appearance and Productivity in the Automobile Sales Industry Marketing Research Proposal
8 pages (2216 words) , Download 2 , Research Proposal
Free
The proposed research aims to identify and explore the correlation between personal appearance and productivity of employees. The scope of the study will be limited to the automobile sales industry. Data for the quantitative, explanatory study will be obtained by a survey and interview method, which will be analyzed with the help of statistical software.
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Nominal or Categorical Data, Differences between Nominal, Ordinal, and Ratio Scales Marketing Essay
6 pages (1636 words) , Download 2 , Essay
Free
Surveys have multiple-choice questions that require the respondent to select. Some of the issues may require simple answers like yes or no. For instance, when assessing whether gender has any influence on consumer preference, one should include an issue that seeks to identify the sex of the respondent by either selecting male or female in the questionnaire.
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Home Depots Nightmarish EXIT from China Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
Secondly, the increase in real estate costs. Acquiring or buying a building in China is difficult, hence Home Depot lease stores. However, the increase
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Marketing Strategy Success Marketing Assignment
1 pages (464 words) , Download 4 , Assignment
Free
Marketing is done to increase the sales of a product, good or service, or encourage the brand. The success of a marketing strategy depends largely on the marketing plan, and the marketing plan, therefore, has to be strategized and well-planned. A marketing mix on the other hand is a term used to denote a business tool.
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International Trade: Is the Theory of Comparative Advantage Obsolete Marketing Assignment
20 pages (5000 words) , Download 2 , Assignment
Free
Maybe one man’s catch was better than another, or he had found a better way to preserve it, or cook or cure it. It was the real or perceived advantage that one man or village had over another that formed the basis of trade and exchange. To some extent, barter exists in some form in undiscovered territories across the globe even today.
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Communications in an Internet Environment Marketing Essay
8 pages (2470 words) , Download 2 , Essay
Free
Customer data needs to be collected, cleaned, stored in a format that makes it easily accessible for analysis, and then analyzed by statisticians so that meaningful information regarding customer behavior, trends, and attitudes can be extracted. It is this ability to transform raw data into actionable customer understanding that defines eCRM.
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The Indonesian Market for Soybeans Marketing Coursework
12 pages (3168 words) , Download 3 , Coursework
Free
It is our view that despite some negative evaluations of Indonesia by some respected rating bodies, the country is an attractive country with which to have a trading relationship.  Indonesia has a good trading record with the United States; in fact, we have imported more goods from that country that the volume that we exported. 
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The Role of Emotions in Marketing Marketing Literature review
5 pages (1386 words) , Download 2 , Literature review
Free
The twenty first century has often been dubbed as the age of the customer. In this age, customers are known to have the upper hand. Marketers all over the world are spending huge volumes of money just to ensure that not only the demands of the customers are met but that the customers are also provided with greater value.
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Organizational Buying Processes Versus The Consumer Buying Processes Marketing Essay
2 pages (500 words) , Download 6 , Essay
Free
Performance review. At this stage, the organization decides whether it has to continue with the seller for future purchases by reviewing its performance and the quality of the goods or services
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Globalization and Global Strategic Planning - Associated British Foods Marketing Essay
5 pages (1400 words) , Download 3 , Essay
Free
Associated British Foods is an international public limited company that has its headquarters in London (ABF, 2010). The company was established in 1935 and is the leading British supermarket chain as far as the production of sugar and baker’s yeast is concerned (ABF, 2010). The company has five strategic business units: Sugar, Agriculture, Retail, Grocery and Ingredients (ABF, 2010).
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The Rise of the Tablet PC in the U.S. Market Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
ZTE’s move into the market comes on the American market comes on the brink of Apple’s dominance in the tablet market. ZTE is not new to the U.S. or tablet market. It currently sells smartphones, feature phones, modems and devices within the U. S. market and has
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Segmentation and Introduction to Product Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
One of their product categories is breakfast cereals. One brand in this category that this paper aims to introduce is christened Estreliats. Estreliats is a brand of cereals that would
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Developing a Product Marketing Essay
1 pages (334 words) , Download 3 , Essay
Free
In order to bring a product out in the market, one must understand its importance to the consumers. For instance, the Coca-Cola Bottlers Company knows that there is a need for drinks that will not just quench consumers’ thirst but will also provide enjoyment. Nowadays, there are a variety of drinks they have in the market aside from sodas.
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Relationship Strategies Marketing Essay
1 pages (324 words) , Download 2 , Essay
Free
This strategy in any company is aimed at building and enhancing the customer-company relationship whose end is customer satisfaction and customer retention. In Apple, this has been ensured through having Apple stores all over which deals with only Apple products and hence the salespeople are equipped with knowledge about the company.
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Mass Marketing - Nike Marketing Essay
2 pages (732 words) , Download 3 , Essay
Free
The market can also be segmented on the economic criterion wherein income would be used as a variable for segmentation. Using such segmentation, we could identify and target the upper-middle class living in the society. Finally, the criterion of behavioral segmentation can be employed wherein the market would be segmented on the basis of the ‘benefits’ sought by the customers and the ‘user status.’
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Packaging as an Important Marketing Tool Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
This essay analyzes that packaging is important for preserving quality as well as building a communication channel between manufacturers and buyers in the form of information and convenience. For example, packaged food items are often served with information regarding its nutrition level and ingredients as well as are packed in a convenient manner.
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Pandora Internet Radio: video review Marketing Movie Review
2 pages (500 words) , Download 3 , Movie Review
Free
The company faced different challenges while transforming itself from a B2B organization to a consumer model. The company faced different challenges. One of the challenges was about the uncertainty of the future and whether the
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Photography branding part 2 Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
As compare to traditional CRM techniques the e-CRM technology is far better and efficient. This can be cost efficient and effective also. When we talk about photo studio then using e-CRM can be beneficial to satisfy its customers fully. This will help to maintain and also
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Public Relations Plan of Blackberry Marketing Essay
10 pages (3177 words) , Download 4 , Essay
Free
Things aren't looking fine for the BlackBerry mobile these days. It's been losing market share in past quarters, both to the different devices anchored on the market-leading Android platform and iPhone. It has seen some widespread service outages in the previous year, throwing its reliability into doubt.
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Company Analysis: Apple Inc Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
 The recent recession has caused huge challenges to companies all over the world. Many of the prominent companies in America and Europe were collapsed or forced to reduce their activities because of the recent recession. Even though some of these surviving companies are showing signs of a revival now.
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Positioning Statement of Mary Kay Marketing Case Study
2 pages (571 words) , Download 6 , Case Study
Free
It can be analyzed after going through the case study that there is a huge market in India that uses beauty products and cosmetics so the growth of Mary Kay can be increased. Moreover, the product is very well known all over the world so it can create a good brand image among the audience of India.
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Management perspectives and Future Strategies Marketing Essay
16 pages (4000 words) , Download 2 , Essay
Free
The author states that the organization is well known for its ethical values and corporate social responsibilities across the globe. The Body Shop was the first company to ban testing the effectiveness of their products on animal and at the same time adopted various innovating marketing strategies to reach a large number of customers.
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Harrahs Entertainment Company Marketing Case Study
2 pages (619 words) , Download 3 , Case Study
Free
The services in Harrah’s will bring better returns to the company in terms of revenue from happy and loyal customers. For instance, as of 2009, Harrah’s became the biggest in the industry with a revenue of 10 million dollars with the Total Reward making up to 85% of the revenue (Kotler & Armstrong, 2012).
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Global Marketing Research Assignment Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
The definition of marketing is always applicable for any organisation, whether it sales products/services within the domestic or across the international borders. It has been with the expanding effects of globalisation that marketing of goods and/or services internationally is argued to help in broadening scopes for organisations.
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How New Product Could Be Introduced into the Market Today Marketing Essay
5 pages (1327 words) , Download 2 , Essay
Free
Motivescosmetic has to conduct a keen analysis about the potential competitors and how they operate. This will include understanding how they carry out their positioning, handle their distribution channels and come up with pricing strategies. In addition, the company has to take a keen look at how customers respond to the competitors’ style of marketing.
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PESTEL Analysis of AVA the Talking Elephant Marketing Research Paper
4 pages (6798 words) , Download 2 , Research Paper
Free
The areas of analysis include; location, funding and both internet and external business environment. The market research reveals that our business has a chance of successful entrance into the market in Utah State through a joint venture with Munchkin Inc. The group members’ contribution is presented below.
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Consumer Behavior: Implications for Marketing Strategy Marketing Annotated Bibliography
6 pages (1651 words) , Download 2 , Annotated Bibliography
Free
The selection of this book is primarily based on the author's assessment of the demographic factors which include age structure, occupation, income and education are but not exhaustive external factors affecting consumer behavior. Noteworthy, the authors have credible credentials that in a way contribute to the authenticity of their work.
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Wal-Mart Approach Assessment using Buyer Utility Map Marketing Assignment
1 pages (272 words) , Download 11 , Assignment
Free
Wal-Mart first approach is aimed to increase the number of items and the number of different varieties that provide customers with more choice over the products they intend to purchase. The requirement, to physically visit a retailer shop for shopping, has brought congestion and negatively affected customer experience due to long Queues.  
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The Nature of Marketing Environment Marketing Coursework
6 pages (1628 words) , Download 3 , Coursework
Free
As it is indicated in the marketing definition that states that there is a need for marketers to understand the demands, wants, and needs of customers and satisfy all their needs. In other words, customers are the centre of marketing, and its aim is to meet all their needs, demands, and wants. Customer is the key element of marketing.
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An Evaluation of Current Integrated Marketing Communication Practise Marketing Essay
14 pages (4005 words) , Download 2 , Essay
Free
This model of marketing recognizes that there is no ‘one size fits all’ in the field of advertising. There are many complexities and dynamics in the modern world, which must be heeded to by car manufacturers if they are to reach their desired target market. Integrated marketing communications strategy has had a profound change in the manner in which car manufacturers approach the market.
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