Value Creation and Customer Service - Essay Example

            Evenson (2011) is of the assumption that good customer service is a great determinant of a business's success. The author further asserts that good customer service creates an attractive business image in the market (Evenson, 2011). Customer preference is influenced by the human nature requirement for positive interaction. Organizations that spend heavily on creating an effective customer service strategy tend to succeed more than businesses that ignore the factor. In an argument by Evenson (2011) investing in the creation of an exceptional customer service system improves the market position of an organization. This is based on that good customer service also acts as a marketing strategy.

            From the arguments presented, it is an accurate assumption that good customer service is a basic business operational requirement. Businesses risk losing market relevance and preference if they ignore the significance and role of good customer service.