Country Branding - Speech or Presentation Example

After the country had gained economic stability, branding was essential in order to clear the country's image. As a result, the economic growth was 129% while tourism increased by 183%. As the brand drive economy, a strong country brand is paramount because they complement each other.

Developing strong country brands requires the commitment of all the stakeholders in the country. Branding is not just about having the good infrastructure to attract foreign investors and tourists. It is creating a high spirit that runs through the people because they are the face of the brand. Globalization has resulted in stiff competition among the country brand; therefore, it is vital for countries to continue shaping and reshaping their identities in order to remain competitive. We should understand the reasons a state is chosen over the other for tourism or foreign direct investments. The same strategy a consumer uses to select a product brand, a country brand is subjected. Just like how users choose their favorite toothpaste or banks, country brands are analyzed using the same criteria.