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Marketing Essays

Result for Subject Marketing:
19914 essays
Purchasing Share Price Index Marketing Article
2 pages (500 words) , Download 2 , Article
Free
In the Australian Stock Exchange, investors may also do trading with Share Price Index Futures. Through SPI 200, investors are given an easy and effective way to trade the overall share market with just one trade.
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Independent Study Project Marketing Essay
19 pages (4750 words) , Download 2 , Essay
Free
According to the report branding has become a buzz word of any industry in today’s world. The pronounced effect of branding and rebranding can be felt in service industries. This is mainly due to the nature of business that is done in this sector; the company needs to be in the minds of the customer. Branding has been the cynosure of the industry.
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Brand Identity Development and the Role of Social Media Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
This paper explores Brand Identity Development in the UK Fashion Industry. Hence, evaluating how brand image is impacted by the social media platform can be considered to be valuable aspect of study in the marketing and management area. The research would facilitate developing an in depth idea regarding consumer behavior due to brand identity.
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Wal-Mart Effect Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
In any marketing sector marketing plan is considered to be very important and a thoughtful business plan cannot be overemphasizes because much hinges on it: financial support, management of the available resources like operation and finances, credit from suppliers, promotion and marketing.
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Marketing Environment Marketing Essay
7 pages (1750 words) , Download 4 , Essay
Free
The paper examines how to realize the fundamental aim of marketers, that is, to bring satisfaction to their customers and profit to the company. With this in mind the author looks at consumer behavior and the consumer's central goal. The work ideas are illustrated with the marketing strategies used by the "mother care" brand.
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Fast Food Industry Marketing Towards Children Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
Using McDonald's and other fast-food establishments as scapegoats for the childhood obesity endemic has its clear justifications. The essay represents a deep-seated political agenda of the media and the philosophical movement away from individual responsibility, represented by attorney Sam Hirsch.
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The Changes in Corporate Governance of Japanese Companies Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The company needs more development capital which the domestic market cannot satisfactorily provide. Tokyo should attract local investors in the countries they do business in; this will create local ownership of the company operations. The company is listed on the New York Stock exchange; so the USA citizens can buy shares in the company.
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Marketing Plan and Questionnaire Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
Opening up new stores to other countries where the three countries have not exploited the market. Sell quality products and designed to the different market segments. Enhancing the online platform for easy navigation by consumers.
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Zara - Fast Fashion from Savvy Systems Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
This essay analyzes Zara brand. It believes in just-in-time production and is able to respond to the changes in customer demand at the shortest possible time-frame in the industry. However, economic downturn has threatened sales, which has been a cause of worry for the investors. Competition has become rampant after the removal of quota.
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Marketing strategy and planning coursework Marketing Essay
13 pages (3736 words) , Download 4 , Essay
Free
For instance as this strategic analysis shows Barclaycard has been highly affected by a variety of internal and external operational environmental influences. However its strategic environment as divided in to product and marketing strategy, competition strategy, growth strategy and financial strategy indicates that the organization has been faced with many constraints.
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Case Analysis of CUP Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
CUP experienced a downfall when many of its clients or customers cancelled and ended their contract with the company. There are so many grounds of such action of the customers. Some of the are not being happy or contented with the agent, not pleased with the service, sluggish processing of documents, etc.
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Product Classifications Marketing Essay
3 pages (750 words) , Download 2 , Essay
Based on these attributes, three main product classifications have been develop namely consumer goods, organizational goods, and raw materials and agricultural
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DFS Presentation Assignment Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
DFS is faced with increasing competition affecting the competitiveness of the company owing to undercutting of prices by the competition and measures have to be taken to reduce the company’s costs.
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Contemporary Marketing Practice Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
Even though it is claimed in the market place that every person has a freedom of choice, the concern on this paper is whether in reality this freedom is exercised or customer’s tastes are subject to marketer’s strategies. Marketers are tactful in identifying the products features that are most likely to attract the client.
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Marketing Audit Report for MAC COSMETICS Marketing Essay
12 pages (3000 words) , Download 6 , Essay
Free
A financial summary is a report that presents which creditors, investors and other stakeholders of the company utilize in evaluating the financial performance of the organization. It is also utilized by the management of the organization in communicating the financial information of the company to the various outside parties.
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Marketing Plan - XYZ Marketing Essay
27 pages (6750 words) , Download 4 , Essay
Within the construct of the macro, meso and micro environments will be a situational analysis which presents the context of this business and a SWOT analysis that assesses the business to date and its prospects going forward. In the macro environment a look at the level of the political, economic and regulatory forces on a National level will be included.
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Supercool Advising the Partnership on Their Chances of Successfully Defending Claims from John Marketing Essay
5 pages (1535 words) , Download 2 , Essay
Free
The contract also contained a clause that Supercool would not be liable for any loss or damage caused during the stocking or maintenance of the showcase by the staff of Supercool. John is now demanding compensation for damage caused to the bar area, and Supercool has referred John to the clause in the contract.  
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CONSUMER PSYCHOLOGY AND BUYING BEHAVIOR Marketing Research Paper
2 pages (500 words) , Download 9 , Research Paper
Free
The various methods, which they use in selecting and securing the disposal of ideas, experiences, services, and products. In addition, the various impacts these processes have on society and consumers.
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The Brand Identity Worksheet Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
Excellence in craftsmanship Durability Difference in design from other brands Relevant with changing trends Excellence, Perfection and Exclusivity (Rolex.com, 2012,p3)
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The Four Service Marketing Myths Marketing Essay
2 pages (500 words) , Download 11 , Essay
Free
Economic exchange is what keeps an economy running, therefore the marketing activities play an important role and authors are working on these concepts with high interest. The main interest for making the tasks normative is that goods production should be made more service-like instead of focusing on service production to be more like goods.
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Independent Music Labels and Their impact on theMusic Industry Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
Almost everyone is a music lover and at least half of the people are crazy about music and there is yet another special niche of people who are fanatics of music. Yes, though music has no language, it has become part and parcel of our lives.
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Fashion marketing - target customer- stravarious brand research Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This essay analyzes the Stradivarius' fashion marketing. The brands of the company are quite well known to the customers, belonging to diverse regions of the world. These brands comprise of ‘Zara’, ‘Bershka’, ‘Oysho’, ‘Massimo Dutti’ and ‘Pull&Bear’ among others. Recently, Inditex is planning to launch another of its renowned global brand.
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Overreaction Hypothesis and Contrarian Strategy (the efficiency of financial markets) Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
If prices develop in a predictable manner, arbitrageurs would discern the trends, act on them, and make money at a rate that is above the normal market returns and their actions would quickly bring stock prices to their intrinsic values.
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How does consumers' perception influence brand equity Marketing Essay
15 pages (3750 words) , Download 5 , Essay
Free
Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.This is all the art of selling and it comes under the heading of marketing.
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The Strategy of Verizon Marketing Research Paper
5 pages (1250 words) , Download 3 , Research Paper
Free
Verizon is chosen for further discussion in the report because the company has a brand identity for providing broadband service to the enterprise and the residential and small business companies.
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A Research and Analysis of Returns on the Viability For the Hobbits Choice Restaurant Marketing Assignment
14 pages (3500 words) , Download 4 , Assignment
Free
A research and analysis study was done on a sample of 400 potentially loyal patrons to determine how the Hobbit’s Choice Restaurant would fare with the local population. The following answered questions are the analyzed responses to the survey (31 questions) provided with the database.
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Mistakes and Successes of Ford Marketing Assignment
1 pages (442 words) , Download 2 , Assignment
Free
The market was targeted since statistics from demographics showed that there would be an increase of 54% in the age of 20 to 24 by 1970. In the same period, there would be a growth of the 15-19-year-old group by 41%. The overall economy was sluggish in 1961 with many consumers having a delay in purchasing the models that were developed in 1961 and 1962.
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SWOT analysis Marketing Case Study
6 pages (1500 words) , Download 3 , Case Study
Free
Marketing the hotel can be done collectively for the company and not a single unit the concept of boutique hotel can be identified as a week point for the new group. Maintaining the hotel as it is would be a major challenge for the new group if they lack the experience needed to run such an establishment.
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Marketing Management: Toyota Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
Performance of Camry was not encouraging in the European market but it was highly successful in USA market. In the essay the researcher analyses the factors which are responsible for it and tries to find out the possible area’s where improvements can lead to the success of the variant in the same market.
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Marketing Is Easy to Define Marketing Outline
12 pages (3000 words) , Download 2 , Outline
Free
According to the report marketing connotes targeting or finding the right market for a specific product or service. It can be considered as a strategy that would allow allocation of resources such as time and money, as a means to attain the business' goals. One can note that marketing entails rigorous application as well.
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Sports Promotion and Sales Management Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
Where the sales and service departments are joined, there is greater collaboration between the sales and the customer service staff, in such a manner as to improve overall customer satisfaction, and in such a way as to enhance the delivery of pre-sales and post-sales services. This means more sales potentially, all other things being equal.
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The Importance of Marketing to Organisations in the Twenty-First Century Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
The author of this paper gives the definition of marketing and makes a historical overview of the notion. He talks about marketing management and market segmentation applying such a successful example as Apple Inc. In the conclusion the author describes importance of the marketing in the 21st Century.
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Market Plan for Toyota Camry Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
The researcher focuses on Toyota Camry description that possess all features that are suitable for every type of customer whether a cost sensitive or luxury. Toyota Camry focuses on design, capacity and durability for providing good customer service. The researcher analyzes the product and creates a marketing plan to promote it.
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Advertising Analysis: The Consumers Attention Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
While many advertisements seem to be offering a fun and scenic break in our magazine reading, they are, in reality, making every effort to get consumers to buy into their product through the careful display of image and text.  Although consumers today are much more aware of the various tricks and appeals that are made on a logical level.
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A Conceptual Framework of Alliance Failure Marketing Essay
2 pages (596 words) , Download 4 , Essay
Free
Notably, the only way that one can succeed is by taking advantage of the global operational differences, opportunities, and similarities to come up with competitive means of marketing products to meet global objectives. The main aim of global marketing is, therefore, to be in control of the market through comprehensive skills only acquired. 
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Market Failure Issues Marketing Assignment
6 pages (1518 words) , Download 2 , Assignment
Free
For instance, given that air pollution is not well defined, a steel manufacturing company regularly emitting air pollution will not be held liable for causing harmful effects both to the environment and the health of individuals living close to the plant. People suffering from the negative effects of air pollution will not be compensated for health damages.
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Marketing Events Strategy for Nokia United Kingdom Marketing Case Study
8 pages (2328 words) , Download 2 , Case Study
Free
To this generation, mobile phones are no longer about calling or texting only. Gone are the days when mobile phones are used solely for communication purposes, and when phones outdo each other only in terms of aesthetics and basic features. Now mobile phones are more than just gadgets for voice and short messaging communication.
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Current Marketing Mix of Taylor Swift Perfume Marketing Essay
9 pages (2312 words) , Download 3 , Essay
Free
Behavioral segmentation is the division of the market on the basis of their response, knowledge, or attitude toward a product. In this market segmentation, it is believed that consumer behavioral variables such as loyalty status, user status, usage rate and attitude can be a starting point of determining the market segment.
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Westfield as a Leading Shopping Centre in London Marketing Essay
2 pages (683 words) , Download 4 , Essay
Free
This has enabled customers to compare a variety of products with those of their competitors in terms of price. The free shipping and returns offers have encouraged customers to shop without fear of having to use undesired goods after their delivery. This has increased their market share in the highly competitive business world.
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Defining Public Relations Paper Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
In this case, the initiator plans beforehand how to influence both the opinions and behaviors of people in the field he or she intends to establish a lasting reputation. This is via utilizing varied communication and public handling skills that will prompt those he or she
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Future Marketing Implications (Response 1) Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
using more on the current and past implications of marketing and globalization, a factor that may appear as a slight deviation from the main question. In addressing the future marketing implications, the student ought to have included the role played by information communication
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Huge Brand Equity of McDonalds Marketing Essay
6 pages (1576 words) , Download 2 , Essay
Free
The customer care employees are well equipped with adequate knowledge of dealing with customers. They understand the need for quality services to satisfy customers. Studies have documented that good customer service is necessary if an organisation has to attract and retain already existing customers.
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In-N-Out Burger Marketing Coursework
4 pages (1108 words) , Download 3 , Coursework
Free
As such, the products offered were identified to be in their simplest traditional menu: burgers, fries, and milkshakes – but made from the freshest ingredients, exuding high-quality standards. For instance, their burgers were noted to be 100% pure beef without any preservatives, additives, or even fillers (Kotler & Armstrong, 2014)
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Sustainable Competitive Advantage Marketing Essay
13 pages (3250 words) , Download 8 , Essay
Free
The discussions made in this paper have been backed up by relevant theories proposed by relevant journal articles. The paper also covers the generic recommendation for managers to improve the competitive advantage of their firm. The competitive advantage of a company is not defined by a single strong point or a single strategy. 
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South Korea's Environmental Analysis Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Entrepreneurship is highly encouraged and these entrepreneurial businesses most of which are run by families and are seen to develop to become multinational companies with government support (Mo & Brady, 2010). Its free market system is not controlled by monopolies or
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Campaign Measurables Marketing Coursework
2 pages (500 words) , Download 2 , Coursework
Free
Gross Rating Points (GRP) and Impressions (IMPs) are Navigational Metrics (Tellis, 9). This means that they aid in the achievement of higher profitability through the provision of support towards the campaign programs. In
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Consumer Behaviour Analysis Marketing Coursework
13 pages (3332 words) , Download 2 , Coursework
Free
Aqua Gel Cleanser is the selected product that the researcher is aiming to introduce in the market. Face cleanser products were promoted and produced by MAC. MAC or “Make-up Art Cosmetics” is one of the largest USA-based cosmetics producers in the world. They are having they're headquarter in New York City.
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The Effective Use of Physical Evidence in a Service Environment of Genki Marketing Speech or Presentation
5 pages (1250 words) , Download 2 , Speech or Presentation
Free
The exterior facility of Genki includes exterior design, signage outside the restaurants for promotion, parking landscape surrounding environment (Bitner & Wang, 2014). Facility Interior of Genki includes the interior decoration, signage, and layout of the restaurant, the equipment and the air temperature (Carù & Cova, 2015).
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How Marketing has changed because of the development of technology Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The author analyses such topics as applying technology and handling competition in the internet marketing, wireless and mobile technologies. He describes the analysis applicable to the data, quantitative and qualitative analysis, and the marketing strategies. In the end the author makes a conclusion and offers an action plan and time table.
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The Retail Grocery Market Marketing Case Study
7 pages (1990 words) , Download 3 , Case Study
Free
As defined by ONS, the grocery market is the total turnover through all food stores except for petrol sales. The grocery market was worth £119.8 billion in 2005, an increase of 4.2% in 2004. Groceries account for 13.1% of all household spending, making it the third-largest area of expenditure, first is housing and second transport.
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