Social Media: Difference between Traditional Measures of Success - Assignment Example

Social media is a measure that also allows marketers to measure social programs in terms of labeling and contentment tools. Thirdly, traditional measures of success such as ROI dimensions could not enable businesses to determine customer contentment. Social media measures allow businesses to know how viral a product is within a given market. A tool that Zappos could use to measure social media success is NPS (Net Promoter Scores). NPS notes how probable users are to suggest a product to peers and family members.

With NPS, Zappos can catch both the customer service element of social and potential for making their services and products go viral (Gibs, 2015). Currently, Zappos has a very high NPS because of its popular customer service. The exceptionality of NPS and the capacity to access it from numerous consolidated research works makes it a strong alternative for social media labeling analytics. Zappos can also use ABM (Agent-Based Modelling) since it has already established excellent customer service (Gibs, 2015).

Customer service always requires internet connectivity between Zappos and its customers. However, with ABM, Zappos can monitor and measure their customers’ behavior while offline. Monitoring marketing and branding include questioning a business’ ability to keep on developing and innovating. For example, monitoring oversees an enterprise’s ability to introduce new commodities in the market, increase product value for customers, and better operating competences (Gibs, 2015).