Download file to see previous pages...
Although it is referred to as traditional, it is still commonly used by both the local and international businesses in order to pass a message to the customers. Some of the common traditional marketing strategies include use of radio, newspapers, magazines, television, etc. Other common methods that are still used include direct mail and referral (Singh, 2010). However, this form of advertising is being replaced by the online marketing. This paper will therefore discuss the major differences between online and traditional marketing.
Online marketing can be able to reach a large geographical location. With the penetration of the internet in the global market, companies can be able to reach customers who are located in different parts of the world using an online platform. For instance, social media can reach customers all over the world irrespective of their geographical location. However, this is not the case with traditional marketing. Traditional marketing can only be able to reach customers who are located in areas that are covered with the media used. For instance, when a marketer uses a local media, either print or audio, the message can only reach the customers who are located in this geographical location (Singh, 2010). As a result, traditional marketing is more limited in comparison with online marketing.
Online marketing is cheaper than traditional marketing. The cost of using internet has reduced tremendously over the years. This has resulted from increased levels of competition among the internet providers. Furthermore, with the current technological changes, more people have been able to get access to gadgets such as smart phones, tablets, and ipads which has made it easy for them to get access to the internet. As a result, many people can now get information concerning the existence of a certain product or service in the market at ease. The cost of using the online platform to pass the message to the customers is very low. For
...Download file to see next pagesRead More
Even with such a strong market presence, marketing issues have been found in the overall marketing strategy of L’Oreal Australia. This includes a strong online presence and a clear marketing strategy for the different product range of L’Oreal. Using consumer behavior theories such as media strategy, target market and buying attitudes and preferences, a marketing plan has been proposed for L’Oreal.
The researcher of this paper analyses on consumer behavior and emergence of online marketing as important due to the immediate applicability in the global business economy. In addition, this research is of the specific opinion to evaluate which one the highlighted factors would be responsible for such observed business poor performance.
Previously a common notion was held regarding the brain of teenagers and adults that the brain in these two stages was almost similar, however this notion has been denied by the research in the recent years. It has been shown that the brain of teenagers and adults is different in a considerable way.
The basic aim of a qualitative research is to provide an in-depth understanding of all issues related to the topic to the reader instead of just providing an overview or a general idea of the research. Qualitative form of research is more concerned with the social and behavioral aspects of the issues.
The basis of compensation calculation for Hot Wire, through the ad, was much like a traditional media: it was the number of individuals who viewed the ad. This methodology subsequently developed into Cost per Mille (CPM) which is the industry jargon for cost of advertisement for every thousand views.
Primary sources are retrieved from live sources whereas secondary sources are retrieved from recorded sources. Primary sources are retrieved from people who have personally experienced an event or are associated with the subject under discussion in some way.
This paper presents a plan for the development of a drinking cup based on the design of the traditional ‘Linnak’ used by the Paiwan tribe. The ideas of the Linnak and the cultural connotations associated with the product evoke innovative sense of marketing among the modern marketers.
The primary aim of this paper is to demonstrate that measurable and quantifiable differences exist in online shopping behavior between males and females, and that many of these discrepancies are not due to gender socialization but to other factors.
The research paper will first provide background into the already-established shopping habits of men and women, and then explore the whether these differences are equally true in online shopping.
These steps will be analyzed in the chapters of the paper as follows: offer, acceptance, and consideration.
It is a known fact that e-commerce is developing rapidly day by day worldwide. Canada is one of the countries in which
There are numerous public and private aspects of sexuality of people. Human sexuality is the presence of sex-related feeling and closeness between people. Rationally, sex is the system for demonstrate the volume of truly appeal between a man and a woman. Commonly,
3 Pages(750 words)Research Paper
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Research Paper on topic Differences between online and traditional marketing for FREE!