Download file to see previous pages...
s to wider range of customers, convenience and pace in the experience of shopping at the cost of lack of physical touch of the products being purchased, alongside the incremental rates of credit card frauds and identity thefts.
Traditional shopping compelled the customers to make endless trips to the stores to choose their most preferred products; such trips usually involved wastage of time in terms of commuting, waiting in lines etc. On the contrary, online shopping does not involve any commuting since the customer has the facility of making the desired purchase from the vicinity of his choice. This results in lesser wastage of any time and enables the user to choose a product from a wide range of categories under one platform.
E-commerce Marketing and Optimization (2006) stated that the selection of the products can be done by means of a methodical approach of browsing in different categories; however the lack of touch and physical viewing of the objects by the customer might become an unpleasant surprise at delivery time. The trip to the retail stores makes the customer see the texture, different features of the objects in a more detailed manner rather than merely reading such information at a website.
Retail stores only provide service to a certain range of customers that might be limited to a specific region and location, whereas online stores provide products and services to customer on a global level; such global access enables developing countries to attain the same quality of products that might be utilized by developed countries.
One of the major issues in the increasing acceptance of online shopping is the rising rate of the credit card frauds and identity thefts. Srivastava, Kundu, Sural and Majumdar (2008) quoted research findings regarding the increasing losses to customers and organizations due to the occurrence of credit card frauds; $2.7 billion were recorded for the year 2005 while $3.0 billion in the year 2006. Credit card frauds and identity
...Download file to see next pagesRead More
This paper is being carried out to determine the factors that influence customers toward online shopping websites optimized to achieve the marketer's aims and provide benefits for the retailer; to identify more of British consumers’ attitudes toward online shopping in the frame of e-marketing and how that confidence is derived; to investigate how the demographics and social issues play roles in customer trust.
It is inevitable for businesses that want to increase their margins to shift their focus from the norms and beef up perceived needs and wants of their customers. In addition to businesses understanding their target markets, they have to define the means of delivering desired satisfactions to their customers and perform it better that other competitors.
In store, a person has to wait in a long queue to get the purchases billed. But online shopping helps to get rid of such inconveniences.
Best offers: Mostly, online stores provide many offers and discounts compared to that of retail stores. The main reason for
mentioned above, only the generation Y segment has been considered in the focus group interview as well as questionnaire survey mechanism adopted in this study.
The conceptual model defines that for generation Y consumers, advertisement, promotion, convenience, brand reputation
To start with, the traditional form of shopping requires one to go to the streets and other markets to enable them purchase an item (Pooler, 2003). One can then make a decision on what to buy by actually considering all the items and varieties available
Business organization have developed website platforms which enable buyers to place order and make payment for products using credit card. The product being bought online is shipped to the customer after making full payment. Online shopping like any other form
Online shopping is a process of acquiring services and goods via the internet. The online shopping involves the consumer’s state of psychology in terms of making purchases via the internet. The internet has contributed
3 Pages(750 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Compare shopping online with traditional shopping for FREE!