OMM 615: Week 5 DQ 2 - Assignment Example

Integrated Marketing Communication Insert Insert At the core goals of designing an integrated marketing, mix is to achieve consumer input, profitability and a low cost. The structure calls for resources, tools, and approaches. The art of reaching out to members who are required to get convinced demand an understanding of their background. The century has seen existence of a generation with varying perception and approach to marketing (Ogden, 2014). In addition, the information technology has been a cutting edge invention that swept the world at large.

Among the generations worth analyzing a proper marketing approach designed include baby boomer, generation X, Y, and Z (Judi, 2008).Marketing pulls together the promotion, people, place and products worth selling to the people. Baby boomers being an old lot now have very little presence online with some still watching television sets. The best approach, to reaching them, would be through the traditional print media and via television ads. The promotion of products should be by newspapers, magazines, billboard, and banners and via home TV ads.

On the other hand, Generation X does not have a large presence on the internet. As the Baby Boomers traditional print, television and an online presence will serve them better. To the two generations, sales persons may be a good approach that will yield results (Ogden, 2014).Generation Y and Z have the highest presence on the internet, little preference for the newspapers and television. Designing their ads would be effective via the internet, blogging, webinars, on social sites like Facebook, Twitter, and MySpace (Judi, 2008).

Going out of the mainstream approach to promoting products to cover this generation means putting ads on clothing i.e. clothing (printed t-shirts), caps, bandanas and body tattoos. It is vital that a company wishing to market their products understand the demographics of the people living on the planet and design ads to suit them. By understanding who they are and where they are found, appropriate channels should be used. It is imperative when considering business in an organization to integrate the marketing approach with consistent messaging.

Channeling resources by establishing a fulfilling budget are key to the success of the marketing process.ReferencesJudi. (2008, Jan 4). Generations. Retrieved 1 29, 2015, from Askville Amazon: http://askville.amazon.com/cut-birth-dates-generations-baby-boomers-gen-Gen-generation/AnswerViewer.do?requestId=9298486Ogden, J. R. (2014). Integrated marketing communications: Advertising, public relations, and more. San Diego: Bridgepoint Education Inc.