Nobody downloaded yet

Marketing strategy - Research Paper Example

Comments (0) Cite this document
Summary
Value addition in an organization and its operations, values and organizational qualities are strongly enhanced by Marketing which creates a strong value addition by aiding the company in adopting the latest marketing tools. Therefore, marketing is a vital department in any…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.4% of users find it useful
Marketing strategy
Read TextPreview

Extract of sample
"Marketing strategy"

Download file to see previous pages etting out a working marketing strategy which mainly focuses on customer satisfaction and customer awareness by selling, expanding or creating a new market line, branding, building awareness of new products and services and customer appreciation campaign. By focusing on the marketing strategies, the company will have created an elaborate distribution plan that enhances customer relations thus creating a competitive advantage over their competitors and an opportunity to investigate the competitor’s capabilities by assessing their reactions to their marketing strategy by differentiating itself.
The main goals of this research are to study and assess the impact of Wal-Mart’s marketing strategies on the market shares of the USA as a leading retailer and to investigate the main role marketing strategies play in the enhancement and growth of Wal-Mart and how their strategies have aided them in staying different from its competitors.
Wal-Mart is currently the largest retail store chain in the world and its profit margins have been increasing yearly thus enabling it to remain the most profitable retail store in the United States. Wal-Mart was founded in the late 1940s by Walton and has been dealing with all major products which are categorized into fourteen general categories, that is music and books, apparel and jewelry, electronics, furniture and home décor, outdoor living, groceries, health and beauty, movie, photo, medicines, baby care, sports and fitness, toys and video games. The retail store has received reputable fame due to its marketing strategies and profit gains over the years making it the most researched on retail store worldwide.
This research is beneficial in the analysis of marketing strategies that Wal-Mart uses to remain atop the retail market as it demonstrated the benefits of marketing strategies in aiding companies reach their objectives. In today’s market, customers are increasingly demanding for satisfaction in terms of what they want, ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing strategy Research Paper Example | Topics and Well Written Essays - 3000 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1676419-marketing-strategy
(Marketing Strategy Research Paper Example | Topics and Well Written Essays - 3000 Words)
https://studentshare.org/marketing/1676419-marketing-strategy.
“Marketing Strategy Research Paper Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.org/marketing/1676419-marketing-strategy.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Marketing strategy
... Introduction Marketing strategy is a of action that an organization or business entity uses or applies toallow for the concentration of its scarce resources of maximum opportunity to expand sales and reach a level of sustainable competitive advantage. Marketing strategy is a primary foundation in marketing plans and allow for reaching of marketing objectives and expectations. The strategies determined should be in a position to last for long. The duration of strategy differs from one organization to the other and from one state to the next. Their duration is majorly dictated by the changes in technology. Those seriously undergoing technology changes would their strategies affected more frequently and therefore need to update... their...
4 Pages(1000 words)Assignment
Marketing Strategy
...? Marketing strategy for Apple’s iMac Marketing strategy for Apple’s iMac Executive summary TheApple Company is one of the biggest companies that deal in the production of software and hardware worldwide. The company is however the leader in innovation and production of items, whereby it produces one after another with great success. Recently, the company produced the iMac which is yet to hit or penetrate the market, hence the importance and necessity of developing a market entry strategy. This will help the company in bringing together all the basics of marketing for the purpose of ensuring that the...
17 Pages(4250 words)Term Paper
Marketing Strategy
...? Marketing Strategies Marketing Strategies Marketing is defined as the ways in which the value is created and later steps are taken to maintain this value in the long run by maintaining the customer relationships stronger (Kotler, P., & Armstrong, G. , 2001). The product that I will like to introduce in the market is a botanic hairfall shampoo, which has been created using the natural herbs which will not only maintain the natural luster of the customer’s hair, but also protect the hair from any wear and tear, and prevent the hairfall problem which is very a common complaint in the masses today. The name of the product is ‘Hair Food’....
3 Pages(750 words)Essay
Marketing strategy
...?Marketing Strategy of GlaxoSmithKline Table of Contents Table of Contents 2 Executive Summary 3 Introduction 3 Background of GlaxoSmithKline Plc 5 Marketing environment 5 PEST analysis 6 Porter’s Five Forces Model 8 Marketing Strategy 10 Market Segmentation 10 Targeting and Positioning 12 Marketing Mix 14 Evaluation of GlaxoSmithKline’s Strategy and Tactics 15 Recommendations for the Future Development 15 Conclusion 16 References 17 Executive Summary The pharmaceutical industry is one of the most profitable sectors of the world. The industry is witnessing increased growth even amidst the economic...
12 Pages(3000 words)Essay
Marketing Strategy
...? A marketing strategy outlines the measures that can be implemented in order to achieve the desired goals (Strydom, 2004). This paper outlines the marketing strategy that can be used to attract students to study marketing as a major subject at Qatar University. The paper will evaluate each of the strategies that can be implemented by the university. Marketing communication is very important as far as attracting students to a university is concerned. It is imperative for the university to portray itself as a reputable institution in the region. This strategy is very effective since it will help to attract...
4 Pages(1000 words)Essay
Marketing Strategy
...) that the company must focus on is based its marketing (Churchill, 1995) actions on the available resources of the company. This simply means that the company will sell only what it can produce. The environmental factors such as competitors, and the clients are ranked in priority second and third after the available resources of the business. The business analyzes its where it stands based on the competitive advantage, capabilities and profitability and resources in making its marketing strategy. According to Porter “ Competitive advantage grows out of value a firm is able to create for its buyers that exceeds the firms cost of creating it. Value is what buyers are...
12 Pages(3000 words)Research Paper
Marketing Strategy
...: The academic vitality of the marketing strategy of Carphone Warehouse is due to the fact that the success of the firm is only due to the proper strategic approach to compete down the parallel rivals in the sector. “At The Carphone Warehouse everything we do is based on our five fundamental rules. The rules speak for themselves and need little embellishment.” (Carphone warehouse 2009, para.4). The study of those rules become significant for a management student as it was the route for their success. The run of company from the position of retail shop to a branded communication firm has much to explain in the case of planning, forecasting and efficient dealings with the customers without fail. The social changes they have faced... ...
3 Pages(750 words)Essay
MARKETING STRATEGY
...Marketing strategy Introduction The Central National Bank is stuck in political, social, and economic environments. These variables work on a variety of ways to impact on the environment in which business is conducted. On the major front, these elements can be orchestrated by the external environment, while it may also be put forth by the internal set up of a business. In light of this, I consider a variety of diversification strategy options that are available for the Central National Bank. Issues facing the Central National Bank The issues that face the Central National Bank are both internal and external. But the organisational set up plays a major role in shaping the path taken by the...
6 Pages(1500 words)Essay
Marketing strategy
...of patients and informs them of the availability of their new prescription. In proportion to its commitment to integration, the individual accounts comprise any prescription bought in stores and online together with transactions for over-the-counter prescription. The success of the multichannel strategy of Walgreens is definitely a relevant issue for marketers. Walgreens is a common illustration of a pharmacy-oriented merchant whose technique is to concentrate on fulfilling the demands of time-pressured clients. Thus, the article raises two important questions: (1) where will this marketing strategy be productively applied in the future, and (2) are we witnessing a...
1 Pages(250 words)Book Report/Review
Marketing Strategy
...Marketing Strategy Executive summary With the advent of globalisation and comprehensive marketing strategies, retail sector has seen a new high. Companies are growing at an enormous rate and with the increase in customer’s wallet-size; retailers are also acquiring huge profits. However, the rise in retail sector has also given way for stiff and intense competition. Many brands offering similar products in similar process have not only given huge bargaining power to customers, but also resulted in declining net profit margin of these retail chains. The objective of the current report is to analyse the marketing and global expansion...
12 Pages(3000 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Research Paper on topic Marketing strategy for FREE!
Contact Us