Retailer Brief - Research Paper Example

Number Retailer Brief Company Guitar Center HQ location: Westlake Village, California Leadership: Created in 1959 by Wayne Mitchell. Current CEO is Darrell Webb.Products and/or brands: Guitars, bass, drum sets, recording and programming gadgets, keyboards and MIDI, live sound equipment, DJ and lighting gear, accessories, and band and orchestra apparatuses (Guitar Center 2015).Number of employees: An estimated 10,000 workersAnnual revenue: US$ 2.14 billion in 2013.Revenue per employee: An average of $8.

90 per hour.Recent news item: Fiscal woes forced top management at headquarters to dismiss some high level workers on February 2, 2015 (Pasbani 2015).Web & social media presence audit: Loyal Guitar Center customers can connect with it on twitter, Facebook, an official blog, and YouTube. On twitter, customers and guests can get live announcements about offers and exclusive products or services. Guitar Center’s Facebook page allows customers and visitors to turn into fans of the business by interacting with other fans from across the world or musicians alike.

The official blog has articles, reviews, interviews, and exclusive announcements about Guitar Center’s products or services. Lastly, Guitar Center’s YouTube channel has the trendiest videos and reviews from musicians who use their products. For example, in November 10, 2013, Guitar Center’s YouTube channel hosted a behind-the-scenes clip to endorse guitar sessions by Gaslight Anthem, which greatly promoted DirecTv’s viewers. Since late 2013, Guitar Center has been adopting a digital media approach that includes podcasts as an outlet of social media strategies.

Works CitedGuitar Center. Homepage: Products. 2015. Guitar Center. Web. February 3, 2015.Pasbani, Robert. Guitar Center Financial Woes Continue, Lays Off Several High Level Employees. 2015. Metal Injection. Web. February 3, 2015.