Marketing and Advertisement - Super Bowl Ads - Essay Example

 Budweiser over the past ten years has proven its consistency in the rating of its advertisement. Their advertisement has always been among the top ten advertisements. In the year 2000, it recorded the highest rating of 8.93. Budweiser in its advertisement has used dogs and puppies that many Americans keep as a pet. The advertisement brings out the humor of dogs and puppies which attracts people's attention.

The following advertisement scored the lowest in the recently concluded Super Bowl Ads rating; “Heroes Charge” by Ucool with a rating of 3.12, followed by “Tackle it” by Jublia with a rating of 3.22 and finally  “save the data” by T-mobile with a rating of 3.50. “Heroes Charge” advertisement received the lowest rating of any other advertisement “Voter Breakdown” 2015, n.p). In the past ten years, advertisements from those companies did not make it to the top 10 list. This year they have tremendous improvement, but still, they can do better to challenge Budweiser.

The measures used to rate advertisements by Super Bowl did have differences. For instance, the advertisement of “lost dog” by Budweiser did not have uniform performance on each measure. The first measure of state performance lost dog performed best in Rhode Island on a scale of one to ten it had a rating of 10 and the lowest rating being Neville with 9.18 (“Dancing in the End Zone: Ads and Brands That Won Big for Super Bowl XLVIII” 2015, n.p.). From these statistics it can be noted that the Budweiser brand is preferred in the state of Rhode Island; therefore Budweiser has the highest sales there. Women are known to adore puppies and Budweiser wanted to draw their attention with a strategy that will also allure them to Budweiser’s products. Age range rating was different with old and young less than 21 years having the highest rating of 8.89 and 7.93 respectively. According to (Wright, 1977, 37), the advertisement creates humor for the young and old will be reflected in the sales. This strategy creates demand for its product for the old who are willing to be associated with the brand. However, this should not mean that children are encouraged to drink alcohol, but the humor in the clip makes it a must-watch one, which children adore.

The “Heroes Charge” advertisement by Ucool Limited had the following performance in each measure. State highest Rhode Island: 4.5 lowest North Dakota: 3.67, gender male: 3.15 female: 3.08, age below 21: 3.65 above 65: 3.23. From the above statistics, it is crystal clear that the “Heroes Charge” performance was far from that of a lost puppy. Advertisement that allures people from different divides of social classes is the best at all times (Gifford, 2005, 94). Budweiser employs ideas in its marketing strategy to reach all social classes in America. In so doing it was able to market its brand across the states of America; the state with the lowest score being Neville. “Heroes Charge” did not allure individuals from a different social class which is why it did not make it to the top ten.