Nobody downloaded yet

Developing Marketing Communication- Promotional Practice Report for Sainsbury Christmas Campaign 2014- Christmas is for sharing - Essay Example

Comments (0) Cite this document
The company also operates in the financial and property investment sector. The retail segment of Sainsbury operates with over 1106 stores serving 23 million customers on a weekly basis (Marketline. 2014)…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94% of users find it useful
Developing Marketing Communication- Promotional Practice Report for Sainsbury Christmas Campaign 2014- Christmas is for sharing
Read TextPreview

Extract of sample
"Developing Marketing Communication- Promotional Practice Report for Sainsbury Christmas Campaign 2014- Christmas is for sharing"

Download file to see previous pages This paper is focused on Sainsbury’s promotional campaign for Christmas. It covers the promotional activities of the company, the target audience, medium of communication and usage of required tools.
Christmas in UK is the biggest celebration where the people involved in merry making, social gathering, and exchanging gifts. This gives the retail firms an opportunity to meet the customers’ need of buying gifts and other specialty goods for Christmas. The sudden rise in the purchase volume before the Christmas allows the retail firms to increase their sales thereby increasing their revenue. Thus Christmas is a major event that every retail company looks forward to. Sainsbury has designed its marketing campaign for Christmas termed as “Christmas is for Sharing” to attract the customers at a motivational level to buy and share gifts for their loved ones (Sainsbury’s, 2014).
According to the theories discussed by Kotler and Keller (2011) approaching a customer group is done by three basic steps, segmentation, positioning and targeting. The segmentation allows the firm to select a market segment. For Sainsbury, it is the UK retail market segment. Positioning suggests how the firm wants its customers to perceive its value proposition. Finally targeting involves selecting a particular demographic from the entire population.
Sainsbury is a multi brand retail store that offers a large portfolio of products belonging to a wide variety of piece range. Moreover, the ‘Christmas is for sharing’ does not target any particular customer segment, which suggests that Sainsbury has designed it Christmas promotional campaign for its entire customer base. Thus the target audience for this campaign is the entire UK population. However, Sainsbury is best known for its balanced positioning thereby targeting the middle and upper middle class of the society (Saunders, 2013). Thus it can be stated that the advertisement seeks to draw the attention of the entire UK ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Developing Marketing Communication- Promotional Practice Report for Essay”, n.d.)
Retrieved from
(Developing Marketing Communication- Promotional Practice Report for Essay)
“Developing Marketing Communication- Promotional Practice Report for Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Case Study of Marketing Christmas
The market competitions have intensified dramatically and in this process, globalization has played a very significant role. It has changed the nature of the activities related to trade and business. As a result, international trade and business among the different world economies have become a frequent affair.
8 Pages(2000 words)Essay
Christmas Carol
While portraying the characters, Dickens employs creativity within the scenario of linguistics. In the novella, Dickens’ tone of writing changes from unhappiness to happiness. Besides, the style (literary hymn to Christmas season) and form (allegory) of the story are significant.
4 Pages(1000 words)Essay
The view of the Christmas tends to evolve over time. From childhood’s innocence that allows kids to have a sense of awe from what seems like a magical change in the surroundings, all the way to how adults sometimes have a pessimistic view of the holiday, there is one thing that never changes for everyone though.
4 Pages(1000 words)Admission/Application Essay
Christmas celebration and thanksgiving
The Christmas holiday has for a long time been celebrated by the Christendom to mark the birth of their savior Jesus Christ whom they claim to have been born on the same date in the early 31AD in one of the then most powerful European empires, the Roman Empire. These people believe that Jesus came into the world to save mankind.
6 Pages(1500 words)Essay
The Special Christmas Time
Christmas time brings you to a totally different world getting you from that circle and whirling into a world of wonders and fairy discoveries. Looking at the turmoil of Christmas time – people hurrying, buying presents, decorating their homes – you get the mood of the holiday, some burning wish that something unexpected and good can happen.
3 Pages(750 words)Essay
Promotional Practice Report (Developing Marketing Communications)
Microsoft keep developing Windows included Window 3.0, Window 95, 98, 2000, XP etc until 2001; Microsoft launched Xbox (first edition) – the console of video games (Facts about Microsoft, 2014). By the time pass, Xbox 360 launched in 2005. After 8 years, the newest Xbox –
6 Pages(1500 words)Essay
Christmas carols
Thus, people start playing Christmas carols as early as 20-10 days before the Christmas day. On Christmas day, Christians celebrate the birth of Jesus Christ whom they believe is
10 Pages(2500 words)Essay
Analysis of Tesco Christmas Advert 2014 - Lights on
es in the attic to find decorations for Christmas, going on to introduce families coming together to decorate their houses as staff at Tesco help them in choosing their decorations at the store. The ad then culminates in a display of Christmas lights at a local Tesco store in
5 Pages(1250 words)Essay
Persuasive method of Tesco Christmas Advert 2014 - Lights on
The other end of the pen will exhume fast moving white gases. Body copy: We have been in the market for the last 65 years, we know what you need and we have it. Do not just write but write like a professional. Use Gen writing pen. The pen assures
5 Pages(1250 words)Essay
Promotional Practice Report
The main competitors of Nike are Adidas and Puma, which are two other leading companies operating in the sports apparels and accessories market. Nike is the largest company in the globe in the foray of sportswear and
8 Pages(2000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Developing Marketing Communication- Promotional Practice Report for Sainsbury Christmas Campaign 2014- Christmas is for sharing for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us