CHECK THESE SAMPLES OF Evaluating Brand Loyalty from Marketing Aspect
The researcher states that brand loyalty is the final objective a company sets for a branded merchandise.... The importance of brand loyalty cannot be underestimated due to the fact that as brand loyalty increases, the vulnerability to the competitive actions is reduced which is very important in the cut-throat competitive era of today.... The brand loyalty also provides confidence among the organizations to launch a new product and to get involved in new ventures as they feel that the loyal customers will definitely go for the new products....
71 Pages
(17750 words)
Essay
brand loyalty begins with the purchase of the product for trials, and if the products quality is satisfactory, they become consistent in purchasing the product.... brand loyalty is the consumers repeated intention or behavior to continually repurchase the commodity.... brand loyalty is defined as the strength of preference towards a brand than other available options.... brand loyalty is determined through repeat buying and the sensitivity of the price....
12 Pages
(3000 words)
Literature review
The paper "How Does brand loyalty Influence Customer Behavior" discusses that consumer behavior is influenced by social, cultural, psychological and personal factors.... This research is scoped down to understand the relationship between consumer behavior and brand loyalty, factors affecting consumer decision making, the role of brand loyalty in consumer durables and the position of the individual consumer in the segment.... The research findings will be addressed based on the theories of consumer buying behavior and brand loyalty....
20 Pages
(5000 words)
Essay
The report will also highlight the features of a brand loyalty and its importance in the context of the organizations.... hus in order to sustain with a brand in the market and continuously communicating the messages to the target customers, Relationship marketing is a key process.... The next half of the project will offer insights about relationship marketing.... he area of relationship marketing has been an area of focus for the last few years....
19 Pages
(4750 words)
Literature review
Also, the research will offer insights into the brand loyalty, brand promotion and how both these factors get impacted by CBI.... The brand definition plays the role of a measuring stick with the help of which, the marketing strategies and materials can be evaluated.... A brand in simple words is the term, design, symbol, name or anything that distinguishes one product from that of the other.... The consumer can be anybody ranging from a voter to a buyer....
25 Pages
(6250 words)
Essay
he concept of brand equity has received significant attention from both scientists and marketing practice, which resulted in a large number of articles and books on the subject (e.... n addition, brand equity increases (1) willingness of consumers to pay premium prices, (2) possibility of brand licensing, (3) efficiency of marketing communication, (4) willingness of stores to collaborate and provide support, (5) elasticity of consumers to price reductions, and (6) inelasticity...
58 Pages
(14500 words)
Thesis
Market shares nowadays are induced by brand loyalty.... Besides globalization, many prestigious retailers are turning their focus to generating a greater profit from their existing customer base by developing brand loyalty.... The findings of Graner and Sterling (2003) further strengthened the incentive for retailers to develop brand loyalty as they found that retaining 5% more customers would boost profits by 25% to 125%.... The fast growing expenditure from Chinese tourists has turned Hong Kong into a regional distribution hub for popular designer brands around the world, providing a great variety of high-end fashion brands and luxurious products in the market....
24 Pages
(6000 words)
Essay
For example, two mobile companies say Nokia & Geepee; both companies have successfully marketed their product but still, people prefer Nokia rather than Geepee since the quality of Nokia regarding every aspect is far better than Geepee.... in every locality that would provide services regarding every aspect required for a high technology product than Geepee.... In this context, the marketing of the product or branding has a quiet influence on consumer purchasing behavior....
17 Pages
(4250 words)
Case Study